IBM TRANSFORMS DATA AT WORK, ACCELERATES BIG DATA ANALYTICS

Hundreds of clients turn to IBM to gain actionable insight on big data

Las Vegas, 24 October 2011 -- At the 2011 Business Analytics Forum, IBM (NYSE: IBM) today unveiled new software that brings the power of managing and analyzing big data to the workplace. Whether in the office or on the road, employees can now gain actionable insight anytime, anywhere from the broadest range of data and put it to work in real-time.

The new offerings span a wide variety of big data and business analytics technologies across multiple platforms from mobile devices to the data center to IBM's SmartCloud. Now employees from any department inside an organization can explore unstructured data such as Twitter feeds, Facebook posts, weather data, log files, genomic data and video, and make sense of it on the fly as part of their everyday work experience.

With today's news, IBM is placing the power of mobile analytics into the hands of iPad users with a free software download at Apple's iTunes Store: http://bit.ly/r68A04. The new software is designed to help employees in key industries such as financial services, healthcare, government, communications, retail, and travel and transportation use and benefit from business analytics on the go.

Organizations of all sizes are struggling to keep up with the rate and pace of big data and use it in a meaningful way to improve products, services, or the customer experience. Every day, people create the equivalent of 2.5 quintillion bytes of data from sensors, mobile devices, online transactions, and social networks; so much that 90 percent of the world's data has been generated in the past two years. Every month people send one billion Tweets and post 30 billion messages on Facebook. Meanwhile, more than 1 trillion mobile devices are in use today and mobile commerce is expected to reach $31 billion by 2016.

A 2010 IBM/MIT Sloan Management Review survey of 3,000 executives across 30 industries from 100 countries reveals that 60 percent of respondents said they have more data than they can effectively use. A new IBM study of 1,700 chief marketing officers from 19 industries and 64 countries further exposes this issue with 71 percent saying their organizations are unprepared to handle the explosion of big data.

To address these challenges, IBM is delivering new analytics and information management offerings, and skills resources to make it easier to explore and capitalize on big data:
New Hadoop-based analytics software on the cloud that can be up and running in less than 30 minutes. The new software helps employees tap into massive amounts of unstructured data from a variety of sources including social networks, mobile devices and sensors.

New mobile analytics software for iPad users that makes it easy to explore any type of data on the go with location-aware analytics. Clients can download the free app here: http://bit.ly/r68A04.

New predictive analytics software with a mapping feature that can be used across industries for marketing campaigns, retail store allocation, crime prevention, and academic assessment.
New software that sifts through all types of data behind the scenes and ranks its quality, makes it secure, and ensures business decisions are based on trusted data.

Big Data Analytics On The Cloud
IBM InfoSphere BigInsights on the IBM SmartCloud Enterprise makes big data analytics accessible for any user inside an organization. Like the on-premise version, BigInsights on the cloud analyzes traditional structured data found in databases along with unstructured data -- such as text, video, audio, images, social media, click streams, log files, weather data -- allowing decision makers to act on it quickly. Bringing big data analytics to the cloud means clients can capture and analyze any data without the need for Hadoop skills, or having to install, run, or maintain hardware and software.

BigInsights on the cloud is available in both basic and enterprise editions with the options of public, private and hybrid cloud deployments. The basic edition is an entry-level offering available at no-charge that helps organizations learn how to do big data analytics including "what-if" scenarios with its BigSheets component. Clients can seamlessly move to the enterprise edition when ready and set up Hadoop clusters in under 30 minutes to start analyzing data with low usage rates starting at $0.60 (US) per cluster, per hour. Both versions include a developer sandbox where clients can develop a new generation of business analytics applications complete with tools and a test and development environment.

Today, market leaders in banking, insurance, retail, communications and digital entertainment are using BigInsights on the cloud to analyze massive amounts of unstructured data. These clients are analyzing data flowing from social networks, sensors, mobile devices, log files, and voice and video systems to understand consumer sentiment, make computing networks and smart grids more secure, and create new customer experience programs.

IT professionals and students looking to build Hadoop skills can take advantage of IBM's BigDataUniversity.com, a new web site where users can learn the basics of Hadoop, stream computing, open source software development, and database management techniques to prepare for careers as Data Scientists. The site includes hundreds of easy-to-use tutorials, videos, and coding exercises geared to build Hadoop, BigInsights, DB2 and WebSphere skills, and many courses are free. More than 8,000 students worldwide have already registered from countries such as Brazil, Russia, China, India, Korea, and South Africa and the US.

Analytics In The Office And On The Road
IBM continues to advance business analytics for the 21st century workforce by delivering expanded mobile device support with IBM Cognos Mobile on the iPad. Available in Apple's iTunes Store at http://bit.ly/r68A04 the software enables mobile workers to take their business analytics on the road whether offline or online, allowing for uninterrupted productivity. iPad users can enjoy a rich, visual business intelligence experience to analyze any data about their business including sales, customer, and financial data with reporting, dashboard and scorecards.

Cognos on the iPad is designed to help employees in key industries such as financial services, healthcare, government, communications, retail, and travel and transportation use and benefit from analytics on the go.

For example, doctors and dentists can use it to analyze electronic medical records and show patients customized treatment plans and explain procedures based on that analysis; social workers can check the health and well being of children in foster homes throughout a city and update supervisors, police and courts on their status in real-time; and bankers and insurance agents can use it to analyze loan or policy data to create individual products or services for clients.

Cincinnati Zoo, one of the oldest zoos in the United States with more than 1.2 million visitors annually, uses Cognos on the iPad to give management instant access, and a single view of visitor and business information to drive new revenue and improve member visits. The flexibility of mobile business analytics allows managers to bring together sales and attendance data on their iPads from wherever they are inside the park to track purchase patterns and adjust marketing spend based on that information. Using Cognos software, the Zoo has increased in-park spending by 25 percent this year.

IBM Puts Predictive Analytics On The Map
With today's news, IBM is delivering new software that allows organizations to gain predictive intelligence on geographic data. Organizations can use the software to understand data, analyze trends, forecast, plan and validate assumptions to drive accurate conclusions.

SPSS Statistics 20.0 software includes a new mapping feature that gives users the ability to add a geographic dimension to analysis and reporting, and allows users to target, forecast, and plan by geographical areas. This mapping feature can be used across industries to analyze data and create statistics for marketing campaign effectiveness, store allocation decisions in retail, to detect crime hot spots, and for student test score assessments. The software comes with views of the United States, countries, continents, and pre-built map templates where users can quickly populate them with data including geospatial information from ESRI files.

Healthcare organizations can use the new software to visually pinpoint areas of high accident or illness rates, or identify differences in care across different regions of a state or country. Government employees can analyze past and present census data by city block or in dense county populations, and identify high crime areas to allocate more law enforcement, or update tax and zoning changes. Direct marketers can locate their most profitable customer base and store locations to allocate advertising resources, and academia can use it to concentrate recruiting and alumni efforts geographically.

New Software Speeds Governance of Big Data
Big data analytics can be a competitive advantage, however, the quality of the analysis is only as good as the data it's fed, and the data itself has to be available to those who can use it. IBM is the only vendor with a market-leading information integration and governance platform for big data that ensures only trusted information is delivered to business users and applications across the enterprise.

New IBM InfoSphere Information Server 8.7 software enables integration with Big Data as both a source and a target for information integration. The proven performance and parallel engine of Information Server provides the massive scalability required for big data. Also new in this release is a next generation connector to Netezza, built for balanced optimization and high performance, and packaged specifically for Netezza implementations, and an operations console to view system usage across all integration jobs, to improve productivity of integration projects.

New IBM InfoSphere Master Data Management 10 software unifies IBM's market leading MDM capabilities into a single product that handles any MDM requirement. New features include integration with Business Process Management software for MDM-centric business processes, greater connectivity to consuming applications via adaptable service interfaces, and a shared matching engine that maintains the single version of the truth. MDM technology improves the outcome of Big Data analytics by providing a better understanding of customers, products, suppliers, employees and accounts for further analysis.

Clients Turn To IBM To Analyze Big Data
With today news, IBM also announced that hundreds of new clients are turning to IBM to gain actionable insight on the broadest range of big data. Whether it's collecting data to manage the placement of windfarms, gauge customer sentiment on social media sites, or predict potentially fatal infections in hospitals, IBM is helping clients across every industry to put their data to work.

Clients such as Hertz, Beacon Institute, KTH Royal Institute of Technology, Marine Institute Ireland, Technovated, [x+1], TerraEchos, University of Ontario Institute of Technology and Uppsala University are using IBM analytics technologies to address the growing volume, velocity and variety of big data, and use it to make decisions that are transforming their industries.

Additional examples include:
Danish energy company Vestas Wind Systems is using IBM's big data software to analyze petabytes of weather data to improve wind turbine placement for optimal energy output. Analysis that used to take weeks can now be done in under one hour.

XO Communications has reduced its customer churn rates by nearly 50 percent using IBM SPSS predictive analytics software. The company can predict customer behaviors, spot trends, and identify those likely to switch to another carrier, allowing them to take steps to keep their most valuable customers.

[x+1], an end-to-end digital marketing platform provider, is helping their clients realize a 20 percent growth in digital sales by analyzing massive volumes of advertising data in real-time using IBM Netezza technology.

Worldwide advertising agency Ogilvy is using IBM's analytics software for the iPad to help employees assign resources, track utilization rates, and identify new revenue opportunities on the fly.

To read about more clients that are tackling big data challenges with IBM analytics technologies, download the new IBM Big Data Book at www.ibm.com/bigdata.