Malaysia is catching up in Group Buying market

New player “JackCow” is confident to increase its market share with incredible offers to consumers

Malaysian has always been adverse to online shopping but the trend is definitely changing now with the Online Group Buying gaining great momentum and popularity in Malaysia. Believe it or not, the new e-commerce business model is spreading like wild-fire across the globe which originates from United States in 2009, had also created a huge impact and crafting a niche in its own right on buying habit landscape of the future.

JackCow.com, a new player started its operation since March 2011 had been experiencing steady growth in this highly competitive Malaysian Online Group Buying industry. JackCow brand is owned by Forum Digital Sdn Bhd, a fully subsidiary of Qinetics Solutions Berhad. “Our strong strategic alliances with Berjaya Group of companies and affiliation to 24Quan.com, currently one of the China Group Buying leader, will eventually spearhead JackCow in its mission to be among the top players in the region,” said Wong Sui Ting, JackCow’s CEO. Malaysia will follow suit as one of the fast paced one as prominently noted in the US and China.
All these made possible with our very own exponential growth fuelled by internet revolution especially on social networking. There were 16,902,600 internet users in Malaysia (representing 58.8% of the population), according to Internet World Stats in August 2011. This represented 1.8% of the Asian population. In South East Asia, Malaysia ranked second behind Philippines in digital consumers who have connected/interacted with brands, products or companies via social media in the past 12 months. Todate, based on the market research from Dealshelve.com, Online Group Buying has grown to sustainable 6Mil-8Mil market per month, which has developed into an industry and prominent market by itself.

JackCow is a Malaysian “Deal-of-The-Day”, website which offers dozens of slick deals everyday for many top brands in Malaysia, such as Kenny Rogers, Station One, Skin Renew, Bizzy Body, APT Saloon, KL Bird Park etc., pushing the limits up to even 90% discounts! Deals offered online are mainly on food and beverage, beauty and wellness, leisure activities and many more. All you need to do is to BUY the DEAL offered, SHARE the awesome deal with a minimum number of people and then ENJOY at a super low price! Elevate your lifestyle in a brand new way with JackCow.

“It is truly an exhilarating and unforgettable experience to enjoy great value from JackCow’s deal with your loved ones, with great saving by no digging deep into your pockets, thanks to JackCow! ” testimony from one of their many satisfied subscribers. Dining at expensive restaurants or owning the latest gadgets at knock-down price are really no big deal now. Gift giving this Christmas for someone special can be a breeze. With JackCow, it is stress free shopping and uncomplicated. The possibilities is endless, Now everyone can buy…Moore..savings!!

Smart and savvy consumers is catching up rapidly, thus setting another wave of revolutionary buying habits especially in urban areas. JackCow is not mere presenting deals. It is also a gastronomy, leisure and travel guide with a difference. Deals offered are of better quality, up-market products and at unbeatable prices!

“Subscriber recommending JackCow will be rewarded under our Referral Programme. Recommend your favorite deals to your friends to get rewards credited to your account which entitles you to get even greater discount on your next deal. You also get to experience it with those who matter to you most! There are a number of ways to recommend JackCow such as Facebook, Twitter and also through downloaded MyKouponz App for Android and iPhone,” said Justin Liew, its key Marketing Executive.

When asked about the key success factors of a group-buying company, JackCow’s CEO, Mr. Wong Sui Ting said “The key to success of a group-buying website lies on important factors, what I call as Win-Win Formula: Quality of the deal, quality and quantity of the member database. The onus of Quality of the deal is equally important in order to differentiate and compete among competitors. Thus, special deal that gives them great value will be bought in the end.”

On the branding, JackCow is one of the few Malaysian Group Buying sites that did not adopt any words that are relevant to the business nature. Unlike other websites that uses the popular words, e.g. deals, vouchers, coupons and discounts. JackCow, is a catchy name that will be easy to remember. It will also raise questions when mentioned. Those whom had heard JackCow for the first time were puzzled and curious on the nature of the business makes it really stands out from the rest of their competitors.

Wong revealed on his expansion plan, “To date JackCow had established its operation in Klang Valley, Penang and JB. Our next target will be Malacca and Kota Kinabalu by 2012. The Company expects to have close to 1 million subscribers by 2013, at present our subscriber database stands more than 250,000 registered users and 69,500 Facebook fans and growing rapidly on daily basis.

Asking about the future of JackCow in the market and how they can compete with the “big boys” such as Groupon Malaysia, Wong has added that “Although we are the youngest among the top 5 players in the industry, being the youngest among them clearly demonstrate that we are aggressive being able to deliver such result within the shortest time and certainly well position to be a prominent player in the market.” On the future expansion plan, Wong shared that “It could be divided into Business Development plan and Marketing plan.

Firstly for Business Development, besides growing the daily deals business through our strong market footing and penetrating our existing market more in depth, we also plan to open up new market by looking into travel & hotel deal, products and items deal, we believed is JackCow’s blue ocean. On Marketing plan, besides expansion into new geographical market, JackCow will aggressively reach out in depth of each market to more customers by sharing our attractive deals through online marketing on Google, Facebook and bloggers’ site, together with offline marketing, like media exposure, events and roadshow etc.”

JackCow had also initiated a noble cause to donate RM1 for every support shown by our members. We had donated the proceeds to ‘The Red Cross’ Emergency Disaster Relief of Japan as part of our CSR effort, as well as donation to our local cancer foundation” proudly announced by Wong.

Online Group Buying is definitely a strong and sustainable business model, because it is based on a triple-win concept for all three parties, being the merchant, which benefits from the free advertising and great opportunity to upsell their products and services while the Consumer benefits by getting attractive discounts and lastly, the group-buying website, benefits by profit share from the total sales generated and eventually gained even larger customers database. “Maintaining a good relationship with the merchants is the key the success in this industry.

JackCow’s USP is total customer satisfaction, including friendly customer policy such as 48 hours refund and JackCow customer friendly Support team providing helpful, clear and quick response to achieve total customers satisfaction. Lastly, we believe in building a Brand for JackCow, building a Business for the merchants and building great relationship with our customers,” Wong added. The Company has confidence in increasing its market share and promised to provide even more incredible offers to consumers.