You on demand to deliver Hollywood blockbuster movies to China

Ericsson (NASDAQ:ERIC) continues to enable next-generation television services in the People’s Republic of China, providing advanced content management and protection solutions to YOU On Demand (OTCBB: CBBD), China’s first national Pay-Per-View and Video On Demand platform.

Ericsson and YOU On Demand are deploying the first secure internet protocol delivery system of digital content to cable operators throughout China. The system ensures that content owners can be confident that their digital assets are protected at every stage of the delivery process and that cable operators have access to the premium Hollywood and domestic content their subscribers want. Content is packaged, processed and delivered by Ericsson content management systems. YOU On Demand expects that its VOD and PPV services will be available to 3 million subscribers by the end of the year.

"Working with Ericsson, YOU On Demand can enable China’s cable operators to give consumers the best TV experience with premium content, enhanced sound and high definition picture quality, all in the comfort of their own home," said Shane McMahon, Chairman and CEO of YOU On Demand.

Over 50 percent of global on-demand content assets are processed by Ericsson solutions. YOU On Demand joins a list of companies using Ericsson’s content management solutions that includes HBO, Showtime and Starz.

"This venture relies on Ericsson’s experience and ability to help operators deliver TV services with the highest consumer value, operational excellence and profitable business performance," said Mats Olsson, Head of China & North East Asia, Ericsson. "Our long-established reputation for delivering next-generation TV experiences in China has seen YOU On Demand place their trust in us and we are pleased to be part of this well-timed and exciting project."

YOU On Demand will utilize Ericsson’s MediaPath® secure content delivery system and Xport® Producer comprehensive storage encoding solution to implement its VOD and PPV platform. The platform is the first comprehensive end-to-end system of its kind for the largest television market in the world.