ZTE INTRODUCES SKATE IN MALAYSIA

Kuala Lumpur, 16 November 2011 – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a publicly listed global provider of telecommunications equipment and network solutions, today launched its new flagship android smartphone, the SKATE in Malaysia.

Taking its inspiration from the skateboard, the SKATE is fashionably thin and light, weighing in at just 140g while featuring a large 4.3-inch screen to provide an optimal web surfing experience to consumers. In addition, the SKATE also incorporates a 5MP camera, multimedia Bluetooth extension, A-GPS capability, hardware compass, and G-sensor. It uses the Android 2.3 operating system, an 800MHz processor and the Adreno 200 graphics-processing unit (GPU) to support the widescreen, high-definition display.

The SKATE supports GSM/GPRS/EDGE at 900/1800/1900MHz and HSDPA/UMTS at 900/2100MHz, as well as WiFi Internet access. The open Android operating system ensures that the SKATE can run a wide range of apps, meeting not only the in-depth customisation needs of operators, but also providing the consumer with user-friendly user interface, and convenient and powerful multimedia features.

The SKATE aims to build on the success of the ZTE Blade smartphone, which has been the company's flagship product for the last 12 months. Since its launch, ZTE Blade has reached over six million shipments in more than 50 countries worldwide.

“The success of ZTE Blade and now the international demand for the Skate-4.3 Inch have been instrumental in ZTE achieving the No. 4 position amongst the world's handset manufacturers. The Malaysian market is vital to our success, as we see a great opportunity to bring the quality, affordable devices that we have become known for around the world, to consumers in this region.” said ZTE Corporation (M) Sdn Bhd President, Mr. Zheng Bang.

“As of March 2011, the penetration rate in Malaysia was estimated at 117.635% out of a population estimated to be around 28.4 million. This tells us that it is not uncommon for Malaysians to own more than one mobile phone, and more and more people are upgrading to smartphones as technology becomes more sophisticated and cutting-edge features become more affordable. Compared to the year 2000, when the penetration rate was a mere 21.8%, the number of mobile phone users in Malaysia has since grown by leaps and bounds. We believe this trend will continue and there is a ready market for us to tap into,” he added.

ZTE’s strategic move to the smartphone market in 2011 has helped to expand its market share amongst handset manufacturers globally. According to the 3Q report by ABI research, IDC and Strategy Analytics, ZTE has become the fourth largest handset manufacturer in the world. Global smartphone shipments have seen an increase of 33% on a year-on-year basis and it is obvious that the smart terminal transformation has brought ZTE an unprecedented opportunity in its solid development.

SKATE is currently available in Malaysia at a recommended retail price of RM999. The SKATE 4.3 is already available in Brazil, Spain, Hong Kong, the United Kingdom, Germany Hungary and the United States. By the end of the year, SKATE will launch in additional European countries including France, Greece and Serbia as well as other Asia-Pacific regions.

中兴4.3英寸旗舰智能手机Skate登陆马来西亚

日前，中兴通讯在马来西亚正式发布4.3英寸旗舰智能手机——中兴Skate。中兴Skate搭载了最先进的Android2.3.4平台，采用800MHz具备3D运算能力的高速处理器和4.3英寸电容多点触控高清大屏，可以为使用者带来完美的网络冲浪和多媒体娱乐体验。Skate的外观设计灵感来源于“滑板”的造型，机身两端微微翘起，机身厚度仅为10.8MM，重量仅仅只有148克。同时，Skate搭载了一颗500万像素摄像头，更具备硬件指南针、重力感应系统等人性化的配置，让用户在使用中更加得心应手。

作为一款大屏上网手机，中兴Skate支持GSM/GPRS/EDGE网络频段900/1800/1900MHz，HSDPA/UMTS网络频段900/2100MHz，支持WiFi无线接入互联网；而开源的安卓操作系统，更使得中兴Skate不仅可以满足运营商深度定制的需求，也为消费者提供了人性化的用户界面以及丰富的应用体验。

中兴Skate是此前大获成功的Blade延续机型，将沿承中兴Blade奠定的影响力和良好客户口碑，目前Blade的全球销售量已超过600万台。“中兴Skate是最新的旗舰机型，希望通过Skate让更多的马来西亚本地消费者，享受到可负担的、优质的智能手机产品。”中兴通讯（马来西亚）公司总裁郑邦（Zheng Bang）告诉记者。

郑邦还介绍了马来西亚市场的当前情况，并对中兴手机在当地的发展充满信心，“目前没100 马来西亚居民拥有超过100台手机，相比2000年的时候这个数据只有21.8%。十年的时间里，本地的手机用户已经大幅增长。我们相信，在现有的庞大手机用户群中，智能手机的比例也会迅速得到增长，凭借设计良好、性价比优越的产品，我相信中兴通讯将会在这个市场拥有一席之地。”
中兴Skate在马来西亚的建议零售价为马币999元，此前，Skate已经陆续在巴西、西班牙、香港、德国、匈牙利、美国等市场上市。年底前，Skate还将在法国、希腊、塞尔维亚等欧洲国家以及亚太其他地区上市。