Good Apple: 55% of MENA’s Internet Population Use Apple Mobile Devices

Apple’s iPad, iPhone and iPod Touch lead with majority market share

DUBAI, UAE, 12 December 2011 - Effective Measure, the leading provider of digital media planning solutions in emerging markets, today released data reporting Apple’s significant market share in Middle East North Africa (MENA) during the month ending October 2011. The data showed that Apple mobile devices including iPad, iPhone and iPod Touch are used by 55.8 percent of the MENA e-mobile population.• Apple MENA Market Share

7.3 million Internet users, attributing to 55.8 percent of the MENA e-mobile population, used leading Apple mobile devices such as iPhone, iPad and iPod Touch, in the month ending October 2011. Apple has the greatest market share in Saudi Arabia, used by 64.5 percent of the local e-mobile population. In Egypt, iPad scored the highest share with 28.7 percent of the local e-mobile population using the device.

Apple MENA Market Share Month Ending October 2011 Source: Effective Measure
MENA Countries	Apple Share (%) of e-Mobile Users per Country	Top Apple Device and (%) Share of e-Mobile Population per Country
Saudi Arabia	64.5%	iPhone – 34.3%
Lebanon	61.1%	iPhone – 29.9%
Morocco	59.4%	iPhone – 48.6%
Jordan	46.6%	iPad – 24.69%
Egypt	44.0%	iPad – 28.7%
UAE	33.0%	iPad – 18.8%

• Top Manufacturers of Mobile Devices

In the month ending October, 9.1 million e-mobile users, accounting for 69 percent of the MENA e-mobile population, used mobile devices manufactured by Apple, RIM and Nokia. Blackberry ranked third with a 7.6 percent share while Nokia rounded off the list with a 5.3 percent share.

Top Manufacturers of Mobile Devices in MENA Month Ending October 2011 Source: Effective Measure
Rank	Manufacturer	Type of Mobile Device	Device Share (%) of e-Mobile Users
1.	Apple	iPhone	29.6%
2.	Apple	iPad	24.1%
3.	RIM	BlackBerry	7.6%
4.	Apple	iPod Touch	2.0%
5.	Nokia	Smartphone	5.3%

Notes
Information generated for this document is based on Effective Measure’s mobile data on MENA’s online population in the month ending October 2011.
The MENA countries measured:
• GCC – Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, UAE
• Levant – Iraq, Jordan, Lebanon, Syria