Mobile Internet Growth in Malaysia More Than Doubled Since 2010

Yahoo! Net Index 2011 study shows distinctive post-paid mobile market and high incidence of out of home mobile Internet access


Kuala Lumpur, Dec 9, 2011 – A study of mobile Internet habits, conducted as part of the annual Yahoo! Net Index 2011, revealed that even though mobile Internet adoption is currently in its nascent stage in Malaysia, it has more than doubled since 2010.

Driving mobile Internet growth in Malaysia are the young (15-24 year) males (62%) who constitute at least half of the total mobile Internet user base. Compared to other Southeast Asian countries, Malaysians tend to own more high-cost handsets including smart phones, ie. 60% own handsets worth USD 100 and nearly a quarter own mobile phones that cost >300 USD when compared with the low-cost feature phones prevalent in Indonesia, Vietnam and The Philippines. Unlike the other SEA markets where Nokia is the dominant phone manufacturer, Malaysia is the only market where Sony Ericsson (39%) is the most popular brand with Nokia (26%), Blackberry (6%) and Apple (6%) trailing behind.

“The Yahoo! Net Index 2011 showcases that Malaysia is truly unique, when compared to surrounding markets such as Vietnam, Indonesia and The Philippines, in terms of the proportion of users who are on post-paid plans and higher levels of out-of-home mobile Internet access. With rising trends of increased Internet access on mobile phones and engagement levels, the way forward for Yahoo! is to leverage on the growing market needs and deliver on targeted product offerings on the mobile in Malaysia specifically for people who are on the move,” said David Jeffs, Head of Insights Marketing.

Currently, Yahoo! reaches 73% of the Internet audience in Malaysia and ranks No. #1 for Mail, Messenger, Photos, News, Portal, Entertainment News (comScore Media Metrix, APAC, Oct 2011). Statistics show that although more 15-24yr old are into social networking, the who are keen on images/graphics, facts or trivia, news, movie timings and local phone number and address information. Interestingly, looking for driving directions/maps on the mobile is particularly unique to Malaysia.

The top four mobile-related activities that Malaysians mostly indulge in are emailing, accessing social networking sites, downloading ring tones and instant messaging. Digi (47%), Maxis (32%) and Celcom (8%) remain the top mobile and smart phone service providers that Malaysians use for connecting to the Internet most often and spend an averge of USD 15 per month. The usage of smart feature phone handsets with affordable data plans, advanced features such as call and text function, access to mobile web and multimedia features is prevalent among the Malaysians.

The Yahoo! Net Index 2011 research shows that the Malayians have a fair amount of understanding and interest in m-Commerce that could be further boosted with infrastructure development, reduction in tariffs and government support.

With in-depth highlights on the current Internet trends, evolving digital landscape and online behaviour of Malaysians, Yahoo! provides consumer insights to deliver unique and compelling content experiences which in turn creates powerful opportunities for advertisers to connect with their target audiences, in context and at scale. The annual Yahoo! Net Index 2011 study was conducted in conjunction with Synovate, one of the world's leading market research groups.


大马流动互联网自2010年增长超过一倍

2011年Yahoo! 网上指数市场调查报告显示，大马的后付流动互联网市场及户外流动互联网使用率偏高

吉隆坡2011年12月9日讯 – 2011年的Yahoo! 年度网上指数针对流动互联网习性所作出的调查显示，尽管流动互联网在大马还是处于孕育时期，唯其使用率却从2010年起至今便已增长了超过一倍以上。

能够促使国内流动互联网迅速增长的，是年轻 (15-24 岁) 的男性 (62%)，他们占了总流动互联网用户至少一半的人数。与其他东南亚国家比较，大马人较倾向于拥有高价的手机，包括智能手机。举个例子，60%大马人拥有价值100美元的手机，将近四分之一的人拥有超过价值300美元的手机；相反的，在印尼、越南以及菲律宾，多数人都使用廉价手机。在其他东南亚国家，Nokia为主导市场的手机厂商，而大马则是本区域内唯一一个以Sony Ericsson (39%) 最为受落，接着才是Nokia (26%)、Blackberry (6%) 以及 Apple (6%)。

“2011年Yahoo! 网上指数显示，与其他周边市场如越南、印尼和菲律宾比较，马来西亚的确是一个独特的市场，更多的大马人使用后付计划，以及户外手机上网比例比其他国家偏高。Yahoo! 更是搭上了户外上网增长趋势的列车，为这个迅速成长的市场，为大马手机用户提供更多的商品，尤其是那些常常流动的人群,” Insights Marketing主管David Jeffs表示。

目前，Yahoo! 在大马达到了73% 的互联网用户，并在电邮、聊天室、相簿、新闻、门户网站以及娱乐新闻 (comScore Media Metrix, APAC, 2011年十月) 方面排名第一。数据显示，虽然 15-24岁的用户多喜欢社交网站，他们也非常喜欢浏览相片/图片、实据或趣味问答、电影播映时间、本地电话号码以及地址通讯。有趣的是，以手机寻找驾驶方向/地图更是马来西亚极为独特的现象。

大马人以手机进行的四大活动是发送电邮、进入社交网站、下载手机铃声以及使用聊天工具。Digi (47%)、Maxis (32%) 以及Celcom (8%) 仍然是大马人首选的流动和智能手机服务供应商，以便连接至互联网，每月平均花费15美元。使用智能手机，加上价格廉宜的数据配套，以及先进的功能如拨电、简讯、上网和多媒体功能，在大马人来说是极为盛行的。

2011年Yahoo! 网上指数显示，大马人对于m-金融的认知和兴趣尚好，而这方面可透过基设发展、降低税务以及政府的支持而加强。

对目前的互联网趋势、蜕变中的数码环境以及大马人的上网习性作出了详尽的报告， Yahoo! 对消费者作出详细的考察，以提供独特及令人难以抗拒的内容体验，并为广告商创造超强的机会平台，让他们得以接触他们的消费群。 2011年 Yahoo! 网上指数的年度报告是与全球最佳的市场调查公司之一的Synovate联合进行。