Xperia NXT series – next generation smartphones from Sony

26 February, Mobile World Congress, Barcelona. Sony Mobile Communications today unveiled the latest additions to its Xperia™ NXT series – next generation smartphones from Sony, the new Xperia P and Xperia U. In addition, Xperia S, the ultimate HD smartphone, is now shipping to markets across the globe, with first sales in the Sony Style store in Barcelona during Mobile World Congress. Xperia P and Xperia U will be available to consumers globally in the second quarter of this year.
Xperia NXT series – a connected entertainment experience

Incorporating the best of Sony technology and premium entertainment, the Xperia NXT series is a cornerstone of Sony’s connected experience. With easy connectivity, consumers can enjoy and share content on whichever screen best suits them, whether it’s their smartphone, TV, laptop or tablet.

With the next generation of smartphone design from Sony, the Xperia NXT series has a look that is instantly recognisable. These smartphones have intriguing design features including the “transparent element”, a band that encircles the base of the phone and also integrates invisible antenna components. The transparent element illuminates when receiving calls, texts and notifications.

The new User Interface (UI) follows the same design principles and enhances the Android™ experience – offering rich applications and content with a simple and clean look. A new album, video player and music player will deliver compelling entertainment experiences and the new UI design also allows consumers to access their favourite application direct from the lock-screen.

Xperia P and Xperia U boast Reality Display powered by Mobile BRAVIA® Engine for razor-sharp clarity, along with fast capture to take the camera from sleep to snap in little over a second with a single key press. Both smartphones come with powerful 1 GHz dual-core processors for super fast performance.

As with Xperia S, Xperia P and Xperia U connect consumers to premium entertainment experiences with access to the Sony Entertainment Network*. Out of the box, consumers can watch the latest Hollywood blockbusters on Video Unlimited or listen to millions and millions of songs** through Music Unlimited.
Xperia P – ultra-bright viewing experience

With a full aluminium unibody design, Xperia P debuts WhiteMagic™ display technology from Sony for the first time on a smartphone. WhiteMagic technology delivers the brightest viewing experience; whether at the beach or on the ski slopes. Smart power efficiency automatically adjusts the brightness of the screen to the surroundings to conserve battery life.

The new SmartDock, exclusively for Xperia P, offers simple connectivity to multiple screens, turning the smartphone into an entertainment hub for the living room. Using a TV remote control, consumers can easily navigate their smartphone's media content to watch their HD videos, the latest movies or favourite TV shows on the big screen. With USB support in the SmartDock, they can also use a wireless keyboard and mouse to write emails, browse and post on Facebook or watch videos from YouTube on their TV.

Xperia U - powerful Sony entertainment in a stylish and compact design

Xperia U combines powerful Sony entertainment in a stylish and compact design that consumers can personalise inside and out. With xLoud™ and Sony 3D surround sound audio technology integrated into the music player, consumers will enjoy a crisp and loud sound experience. They can also stream music from their Xperia U to wireless speakers with a touch using DLNA.

In Xperia U, the transparent element illuminates to match the colour of photos viewed in the gallery or the album art of music tracks currently playing. Xperia U can also be personalised with exchangeable caps and themes to reflect consumers’ personality and mood.

Consumers listening to music on their Xperia U can also enjoy improved sound quality with the stylish new Smart Headset for Android smartphones, which features SmartKey – a dedicated application launch key that consumers press once to launch a favourite app.

Xperia P Specifications

4” Reality Display with WhiteMagic technology
Reality Display powered by Mobile BRAVIA Engine
1 GHz dual-core processor
8MP camera with fast capture and HD recording
16GB flash storage
NFC enabled with HDMI and DLNA connectivity
Launches on Android platform 2.3 (Gingerbread)
Will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during Q2 2012


Xperia U Specifications

3.5” Reality Display powered by Mobile BRAVIA Engine
1 GHz dual-core processor
5MP camera with fast capture and HD recording
xLoud and 3D surround sound audio technology
Launches on Android platform 2.3 (Gingerbread)
Will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during Q2 2012

Gartner Says Worldwide Smartphone Sales Soared in Fourth Quarter of 2011 With 47 Percent Growth

Apple Became Top Smartphone Vendor in Fourth Quarter of 2011 and in 2011 as a Whole

KUALA LUMPUR, 16 February 2012 — Worldwide smartphone sales to end users soared to 149 million units in the fourth quarter of 2011, a 47.3 per cent increase from the fourth quarter of 2010, according to Gartner, Inc. Total smartphone sales in 2011 reached 472 million units and accounted for 31 percent of all mobile devices sales, up 58 percent from 2010.

Smartphone volumes during the quarter rose due to record sales of Apple iPhones. As a result, Apple became the third-largest mobile phone vendor in the world, overtaking LG. Apple also became the world's top smartphone vendor, with a market share of 23.8 percent in the fourth quarter of 2011, and the top smartphone vendor for 2011 as a whole, with a 19 percent market share. "Western Europe and North America led most of the smartphone growth for Apple during the fourth quarter of 2011," said Roberta Cozza, principal research analyst at Gartner. "In Western Europe the spike in iPhone sales in the fourth quarter saved the overall smartphone market after two consecutive quarters of slow sales."

The quarter saw Samsung and Apple cement their positions further at the top of the market as their brands and new products clearly stood out. LG, Sony Ericsson, Motorola and Research In Motion (RIM) again recorded disappointing results as they struggled to improve volumes and profits significantly. These vendors were also exposed to a much stronger threat from the midrange and low end of the smartphone market as ZTE and Huawei continued to gain share during the quarter.

Worldwide mobile device sales to end users totaled 476.5 million units in the fourth quarter of 2011, a 5.4 percent increase from the same period in 2010 (see Table 1). In 2011 as a whole, end users bought 1.8 billion units, an 11.1 percent increase from 2010 (see Table 2). "Expectations for 2012 are for the overall market to grow by about 7 percent, while smartphone growth is expected to slow to around 39 percent," said Annette Zimmermann, principal research analyst at Gartner.

In the fourth quarter of 2011, Nokia's mobile phone sales numbered 111.7 million units, an 8.7 percent decrease from last year. "Samsung closed the gap with Nokia in overall market share," said Ms. Cozza. "Samsung profited from strong smartphone sales of 34 million units in the fourth quarter of 2011. The troubled economic environment in Europe and Nokia's weakened brand status posed challenges that were hard to overcome in just one quarter. However, Nokia proved its ability to execute and deliver on time with its new Lumia 710 and 800 handsets. Nokia will have to continue to offer aggressive prices to encourage communications service providers (CSPs) to add its products to portfolios currently dominated by Android-based devices.”

Table 1

Worldwide Mobile Device Sales to End Users by Vendor in 4Q11 (Thousands of Units)

Company	4Q11 Units	4Q11 Market Share (%)	4Q10 Units	4Q10 Market Share (%)
Nokia	111,699.4	23.4	122,278.1	27.1
Samsung	92,682.3	19.4	79,168.7	17.5
Apple	35,456.0	7.4	16,011.1	3.5
ZTE	18,915.1	4.0	9,033.9	2.0
LG Electronics	16,938.3	3.6	30,119.1	6.7
Huawei	13,966.2	2.9	7,824.0	1.7
Research In Motion	13,184.5	2.8	14,762.0	3.3
HTC	10,837.4	2.3	8,907.0	2.0
Motorola	10,075.3	2.1	10,908.4	2.4
Alcatel	9,004.7	1.9	7,997.9	1.8
Others	143,795.8	30.2	145,026.3	32.1
Total	476,554.9	100.0	452,036.5	100.0

Source: Gartner (February 2012)

Table 2

Worldwide Mobile Device Sales to End Users by Vendor in 2011 (Thousands of Units)

Company	2011 Units	2011 Market Share (%)	2010 Units	2010 Market Share (%)
Nokia	422,478.3	23.8	461,318.2	28.9
Samsung	313,904.2	17.7	281,065.8	17.6
Apple	89,263.2	5.0	46,598.3	2.9
LG Electronics	86,370.9	4.9	114,154.6	7.1
ZTE	56,881.8	3.2	29,686.0	1.9
Research In Motion	51,541.9	2.9	49,651.6	3.1
HTC	43,266.9	2.4	24,688.4	1.5
Huawei	40,663.4	2.3	23,814.7	1.5
Motorola	40,269.0	2.3	38,553.7	2.4
Sony Ericsson	32,597.5	1.8	41,819.2	2.6
Others	597,326.9	33.7	485,452.0	30.4
Total	1,774,564.1	100.0	1,596,802.4	100.0

Source: Gartner (February 2012)

Apple had an exceptional fourth quarter, selling 35.5 million smartphones to end users, a 121.4 percent increase year on year. Apple's continued attention to channel management helped it take full advantage of the strong quarter to further close the gap with Samsung, which saw some inventory build up for its smartphone range. Apple's strong performance will continue into the first quarter of 2012 as availability of the iPhone 4S widens. However, since Apple will not benefit from delayed purchases as it did in the fourth quarter of 2011, Gartner analysts expect its sales to decline quarter-on-quarter.

After Apple, ZTE and Huawei were the fastest-growing vendors in the fourth quarter of 2011. "These vendors expanded their market reach and kept on improving the user experience of their Android devices," said Ms. Cozza.

In the fourth quarter of 2011, ZTE moved into fourth place in the global handset market. ZTE posted a strong smartphone sales increase of 71 percent sequentially. The company was able to extend its portfolio to three CSPs in its home market and benefited from consumers' interest in low-cost smartphones. Huawei moved ahead of LG in the Android marketplace to become a top-four Android manufacturer, thanks to strong smartphone growth in the quarter. Huawei has made significant progress in moving to its own-branded devices, and it has continued to expand its portfolio into higher tiers as its tries to build more iconic products.

RIM dropped to the No. 7 spot in the fourth quarter of 2011, with a 10.7 percent decline. RIM's delay with its BlackBerry 10 platform will further impair its ability to retain users. However, RIM's biggest challenge is still to expand the developer base around its ecosystem and convince developers to work and innovate with BlackBerry 10.

In the smartphone OS market (see Table 3), competition between Google and Apple intensified. Android's share declined slightly sequentially. This was due to strong iPhone sales, driven in particular by the iPhone 4S in mature markets and the weakness of key Android vendors as they struggled to create unique and differentiated devices. Samsung remained the main contributor to Android share gains in the second half of 2011. iOS's market share grew 8 percentage points year-on-year, but Gartner analysts expect Apple's share to drop in the next couple of quarters as the upgrade cycle to the iPhone 4S slows. Nokia's first Windows Phone smartphones, the Lumia 710 and 800, made their debut, but, as expected, sales were not enough to prevent a fall in Microsoft's smartphone market share.

Table 3

Worldwide Smartphone Sales to End Users by Operating System in 4Q11 (Thousands of Units)

Operating System	4Q11 Units	4Q11 Market Share (%)	4Q10 Units	4Q10 Market Share (%)
Android	75,906.1	50.9	30,801.2	30.5
iOS	35,456.0	23.8	16,011.1	15.8
Symbian	17,458.4	11.7	32,642.1	32.3
Research In Motion	13,184.5	8.8	14,762.0	14.6
Bada	3,111.3	2.1	2,026.8	2.0
Microsoft	2,759.0	1.9	3,419.3	3.4
Others	1,166.5	0.8	1,487.9	1.5
Total	149,041.8	100.0	101,150.3	100.0

Source: Gartner (February 2012)

Additional information is in the Gartner report "Market Share: Mobile Devices by Region and Country, 4Q11 and 2011."

Win tickets to catch Wang Lee Hom live in Malaysia!

Plus, get a sneak peek at the upcoming Xperia™ S, the first Sony branded smartphone

2 February 2012, Kuala Lumpur – Fans of Wang Lee Hom, take note! The multi-talented American-Taiwanese superstar will be in Malaysia soon for his Music-Man II tour on 3 March 2012 at Stadium Merdeka, and Sony Ericsson is giving you a chance to catch him live for free!

Log-on to Sony Ericsson Malaysia’s Facebook page and take part in the “Catch the Ticket” contest which starts today and ends on 29 February 2012. You will be required to catch as many tickets marked “Ticket S” as possible within 30 seconds. Each contestant will get just one shot, but you can score another round by inviting up to 20 friends to take part in the contest.

The daily top five scores will each win a pair of tickets to Lee Hom’s showcase.

As a bonus, there will be weekly prizes for the top three scores of the week as well. The first prize is a Sony Ericsson Xperia™ ray, followed by a Sony Ericsson Live with Walkman™ and Sony Ericsson Mix Walkman™ respectively. To make it extra special, these phones come with an additional phone cover autographed by Lee Hom himself!

Those who take part in the contest will also get to learn more about the recently announced Xperia™ S, launching soon in Malaysia. The first smartphone from the new Xperia™ NXT series (next generation smartphones from Sony), the Xperia™ S is an Android smartphone that delivers a stunning viewing experience with a high resolution screen, Sony HD experiences and a 12MP camera that takes pictures in just 1.5 seconds from standby. The Xperia™ S also comes with a powerful 1.5GHz dual-core processor for faster performance, and is NFC (Near Field Communications) enabled to access Xperia™ SmartTags as well as a growing range of NFC applications and services.

Sony Ericsson is the official mobile phone for Wang Lee Hom’s Music-Man II concert tour in Malaysia. More details and terms & conditions of the contest are available at www.facebook.com/sonyericssonmalaysia

Introducing Xperia S – the first Sony smartphone

10 January, 2012 – Xperia™ S, the first smartphone from the new Xperia NXT series – next generation smartphones from Sony*, was today announced at Sony’s press conference ahead of the 2012 International CES show in Las Vegas. The new Xperia S is an Android smartphone that delivers a stunning viewing experience with a high resolution screen, Sony HD experiences and a 12MP camera that takes pictures in just 1.5 seconds from standby. Xperia S also comes with a powerful 1.5GHz dual-core processor for faster performance.

Xperia S within the world of Sony
The new Xperia S enables easy connectivity with multiple screens for consumers looking to share and enjoy content on whichever screen best suits their situation, whether it’s TV, smartphone, laptop or tablet. Consumers can watch their favourite content from the Sony Entertainment Network by connecting their Xperia S through HMDI to TV or share photos wirelessly with just one touch. Xperia S is also NFC (near field communication) enabled to allow consumers to share content with each other as well as enjoying an increasing number of NFC applications and services.

Biggest and best entertainment experiences from Sony
Xperia S will be able to access the richest entertainment experiences from Sony Entertainment Network**. Music Unlimited offers a global catalogue of 12 million unique songs while Video Unlimited has the latest Hollywood blockbusters and TV shows from all major studios***.
Xperia S is also PlayStation™ Certified, guaranteeing a high quality smartphone gaming experience and access to the PlayStation® Store****.

Instantly Recognizable Design
Xperia S showcases a new design approach referred to as “Iconic Identity”. The design will be replicated across the Xperia NXT series and creates a simple strong look that is instantly recognizable. The transparent element at the base creates an iconic silhouette where the display is emphasized and underlined. In addition, it provides illumination effects and integrates the antenna components.

The user Interface has been redesigned to match the minimalistic design of the hardware. The home screen has a new colorful flow background making full usage of HD Reality Display and dual-core processing power.

Availability
Xperia S will be available to consumers globally from the first quarter 2012. Launching on Android platform 2.3 (Gingerbread) Xperia S will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second quarter 2012.

Key Features for Xperia S
• 4.3 inch Reality Display with Mobile BRAVIA® Engine with HD resolution screen (1280 x 720), as well as front (720p) and back (1080p) cameras for HD recording.
• 1.5GHz dual-core processor for fast browsing and content download, which can be stored on the internal 32GB flash storage.
• 12MP back camera with Sony Exmor R™ for mobile along with Fastest Capture to take shots in just 1.5 seconds directly from standby mode.
• NFC (Near Field Communications) enabled to access growing range of NFC applications and services as well as Xperia SmartTags.
• With HD sharing through DLNA, HDMI and using BRAVIA Sync for controlling your Xperia S with your TV remote control when connected to the TV, Xperia S delivers a full HD experience on TV.

Smart Extras for Android
The announcement of Xperia S is supported by the launch of three new Smart Extras™ accessories to enhance the experience on Android and to bring content to consumers’ smartphones in an entirely new way.

Xperia SmartTags – switch your smartphone settings with a single swipe
Xperia SmartTags work with any NFC enabled smartphone, including Xperia S. Simply touch a NFC enabled smartphone to a SmartTag, which is the shape and size of a small round token, and it launches a pre-configured profile in the phone, such as the alarm clock for a SmartTag by your bed or a GPS application for the SmartTag in your car. These profiles can be easily personalised to reflect any taste, designed to save consumers time and make their smartphone lives easier.

Smart Wireless Headset pro – the Bluetooth headset that does it all
This Bluetooth™ stereo headset for Android smartphones offers multifunctional features in addition to superior sound. On the display of Smart Wireless Headset pro users can read text messages, see incoming calls, access calendar notifications and much more. When detached from the phone it functions as a standalone MP3 player and radio.

SmartWatch – access apps and smartphone features with a micro display for Android
SmartWatch is a micro display accessory for communicating with an Android™ smartphone via Bluetooth. Consumers can, for example, discretely access text messages, social media updates and manage calls or music. The display is mounted on a strap and can be worn as a watch. Applications allowing users to personalize their SmartWatch experience will be available on Android™ market.

Usher in the Year of the Dragon with Sony Ericsson

More giveaways to spread the festive cheer

6 January 2012, Kuala Lumpur – The holiday season continues with Chinese New Year just weeks away. Following its successful Christmas promotion held recently, Sony Ericsson has lined up more freebies for customers as they get ready to usher in the Year of the Dragon.Among the goodies to expect is a Sony Ericsson LiveView™, a watch which functions as a remote control for your smartphone. Check your Facebook and Twitter accounts, answer or mute incoming calls, even while your handset is in your pocket or bag. Worth RM288, LiveView™ comes free with every purchase of either one of the following models: Xperia™ arc S, Xperia™ pro, Xperia™ ray, Xperia™ PLAY.

Customers who purchase a Sony Ericsson Live with Walkman™, Xperia™ mini, mini pro, neo V or active will get to take home a Sony Ericsson Bluetooth VH110 Headset worth RM108, a GreenHeart™ certified accessory.

For those who purchase a Sony Ericsson txt or txt pro, a limited edition Sony Ericsson Android™ tumbler awaits them. This cute item is also available with either the Sony Ericsson Zylo™, Yendo™, W8 or mix Walkman™ phones, as well as the Sony Ericsson Elm™ and Xperia™ X8.

Last but not least is a special Sony Ericsson Android™ notepad, another cute limited edition item that comes free with every purchase of selected Sony Ericsson accessories.


In addition, all Sony Ericsson purchases mentioned above also comes with a free pack of Xperia™ Ang Pow and an Android™ Screen Cleaner.

The Chinese New Year giveaway starts from 7 – 21 January at selected shopping malls nationwide. Stocks are limited and available on a first-come-first-serve basis.

Xperia and Box give the gift of online storage this festive season

16 December 2011, Kuala Lumpur – Sony Ericsson announced details of a new promotion that will give every Xperia™ owner 50GB of free file sharing and storage in partnership with Box®. By simply logging into their Box® account through the Box® for Android™ application in the Android™ Marketplace, Xperia™ owners globally will be able to enjoy free cloud storage and file sharing for life.

The Box® promotion begins on 15 December 2011 through until December 31, 2012, and is available to all consumers worldwide who own any Xperia™ smartphone including and released after Xperia™ X10. “With people taking more pictures, listening to more music and watching more video on their Xperia smartphone than ever before, especially over the holidays, we wanted to make sure that they had the ability to upload their content to the cloud and share it across multiple devices. Xperia™ and Box® will provide consumers with access to a massive amount of content on the go putting their smartphone at the very heart of their connected lifestyle,” commented Peter Ang, Hub General Manager, Singapore and Malaysia, Sony Ericsson.

“As more people bring their personal devices in to work to take full advantage of mobile computing, it is essential that they never have to worry about storage limitations,” said Aaron Levie, co-founder and CEO of Box®. “By partnering with Sony Ericsson we are bringing the full power of Box®’s cloud content management and sharing to those users.”
With file sharing and storage from Box®, Xperia™ users are able to access their content from anywhere across multiple devices and applications with extreme ease. . Today, Box® helps more than eight million individuals and 100,000 businesses view, upload and share and manage all their content in the cloud and from mobile devices. Now Xperia™ smartphone owners will be able to manage an immense amount of content in the cloud with 50GB of free storage, the equivalent of approximately 50,000 docs, photos and presentations.

Mobile Internet Growth in Malaysia More Than Doubled Since 2010

Yahoo! Net Index 2011 study shows distinctive post-paid mobile market and high incidence of out of home mobile Internet access


Kuala Lumpur, Dec 9, 2011 – A study of mobile Internet habits, conducted as part of the annual Yahoo! Net Index 2011, revealed that even though mobile Internet adoption is currently in its nascent stage in Malaysia, it has more than doubled since 2010.

Driving mobile Internet growth in Malaysia are the young (15-24 year) males (62%) who constitute at least half of the total mobile Internet user base. Compared to other Southeast Asian countries, Malaysians tend to own more high-cost handsets including smart phones, ie. 60% own handsets worth USD 100 and nearly a quarter own mobile phones that cost >300 USD when compared with the low-cost feature phones prevalent in Indonesia, Vietnam and The Philippines. Unlike the other SEA markets where Nokia is the dominant phone manufacturer, Malaysia is the only market where Sony Ericsson (39%) is the most popular brand with Nokia (26%), Blackberry (6%) and Apple (6%) trailing behind.

“The Yahoo! Net Index 2011 showcases that Malaysia is truly unique, when compared to surrounding markets such as Vietnam, Indonesia and The Philippines, in terms of the proportion of users who are on post-paid plans and higher levels of out-of-home mobile Internet access. With rising trends of increased Internet access on mobile phones and engagement levels, the way forward for Yahoo! is to leverage on the growing market needs and deliver on targeted product offerings on the mobile in Malaysia specifically for people who are on the move,” said David Jeffs, Head of Insights Marketing.

Currently, Yahoo! reaches 73% of the Internet audience in Malaysia and ranks No. #1 for Mail, Messenger, Photos, News, Portal, Entertainment News (comScore Media Metrix, APAC, Oct 2011). Statistics show that although more 15-24yr old are into social networking, the who are keen on images/graphics, facts or trivia, news, movie timings and local phone number and address information. Interestingly, looking for driving directions/maps on the mobile is particularly unique to Malaysia.

The top four mobile-related activities that Malaysians mostly indulge in are emailing, accessing social networking sites, downloading ring tones and instant messaging. Digi (47%), Maxis (32%) and Celcom (8%) remain the top mobile and smart phone service providers that Malaysians use for connecting to the Internet most often and spend an averge of USD 15 per month. The usage of smart feature phone handsets with affordable data plans, advanced features such as call and text function, access to mobile web and multimedia features is prevalent among the Malaysians.

The Yahoo! Net Index 2011 research shows that the Malayians have a fair amount of understanding and interest in m-Commerce that could be further boosted with infrastructure development, reduction in tariffs and government support.

With in-depth highlights on the current Internet trends, evolving digital landscape and online behaviour of Malaysians, Yahoo! provides consumer insights to deliver unique and compelling content experiences which in turn creates powerful opportunities for advertisers to connect with their target audiences, in context and at scale. The annual Yahoo! Net Index 2011 study was conducted in conjunction with Synovate, one of the world's leading market research groups.


大马流动互联网自2010年增长超过一倍

2011年Yahoo! 网上指数市场调查报告显示，大马的后付流动互联网市场及户外流动互联网使用率偏高

吉隆坡2011年12月9日讯 – 2011年的Yahoo! 年度网上指数针对流动互联网习性所作出的调查显示，尽管流动互联网在大马还是处于孕育时期，唯其使用率却从2010年起至今便已增长了超过一倍以上。

能够促使国内流动互联网迅速增长的，是年轻 (15-24 岁) 的男性 (62%)，他们占了总流动互联网用户至少一半的人数。与其他东南亚国家比较，大马人较倾向于拥有高价的手机，包括智能手机。举个例子，60%大马人拥有价值100美元的手机，将近四分之一的人拥有超过价值300美元的手机；相反的，在印尼、越南以及菲律宾，多数人都使用廉价手机。在其他东南亚国家，Nokia为主导市场的手机厂商，而大马则是本区域内唯一一个以Sony Ericsson (39%) 最为受落，接着才是Nokia (26%)、Blackberry (6%) 以及 Apple (6%)。

“2011年Yahoo! 网上指数显示，与其他周边市场如越南、印尼和菲律宾比较，马来西亚的确是一个独特的市场，更多的大马人使用后付计划，以及户外手机上网比例比其他国家偏高。Yahoo! 更是搭上了户外上网增长趋势的列车，为这个迅速成长的市场，为大马手机用户提供更多的商品，尤其是那些常常流动的人群,” Insights Marketing主管David Jeffs表示。

目前，Yahoo! 在大马达到了73% 的互联网用户，并在电邮、聊天室、相簿、新闻、门户网站以及娱乐新闻 (comScore Media Metrix, APAC, 2011年十月) 方面排名第一。数据显示，虽然 15-24岁的用户多喜欢社交网站，他们也非常喜欢浏览相片/图片、实据或趣味问答、电影播映时间、本地电话号码以及地址通讯。有趣的是，以手机寻找驾驶方向/地图更是马来西亚极为独特的现象。

大马人以手机进行的四大活动是发送电邮、进入社交网站、下载手机铃声以及使用聊天工具。Digi (47%)、Maxis (32%) 以及Celcom (8%) 仍然是大马人首选的流动和智能手机服务供应商，以便连接至互联网，每月平均花费15美元。使用智能手机，加上价格廉宜的数据配套，以及先进的功能如拨电、简讯、上网和多媒体功能，在大马人来说是极为盛行的。

2011年Yahoo! 网上指数显示，大马人对于m-金融的认知和兴趣尚好，而这方面可透过基设发展、降低税务以及政府的支持而加强。

对目前的互联网趋势、蜕变中的数码环境以及大马人的上网习性作出了详尽的报告， Yahoo! 对消费者作出详细的考察，以提供独特及令人难以抗拒的内容体验，并为广告商创造超强的机会平台，让他们得以接触他们的消费群。 2011年 Yahoo! 网上指数的年度报告是与全球最佳的市场调查公司之一的Synovate联合进行。

Ring in the holidays with Sony Ericsson

Bonus giveaways to spread the festive cheer

5 December 2011, Kuala Lumpur – With Christmas just weeks away, Sony Ericsson is getting into the mood with some freebies lined up for customers with their next Sony Ericsson purchase.Among the goodies to expect is a Sony Ericsson Bluetooth VH410 Headset worth RM159, a stylish, easy-to-use wireless handsfree. Plus it’s part of Sony Ericsson’s GreenHeart™ range, which makes it environmentally friendly as well. The VH410 headset comes free with every purchase of either one of the following models: Xperia™ arc S, Xperia™ pro, Xperia™ active, Xperia™ ray, Xperia™ PLAY.



Another GreenHeart™ certified accessory customers will get to take home is the Sony Ericsson Bluetooth VH110 Headset worth RM108. This wireless device comes with every purchase of either a Sony Ericsson Live with Walkman™, W8, Xperia™ mini, Xperia™ mini pro or Xperia™ neo V.


For customers who are eyeing on the Sony Ericsson txt or txt pro, a limited edition Sony Ericsson Android™ tumbler awaits them with every purchase. This cute item is also available with either the Sony Ericsson Zylo™, Spiro™, Yendo™ or Mix Walkman™ phones, as well as the Sony Ericsson Elm™.


Last but not least is a special Sony Ericsson Android™ notepad, another cute limited edition item that comes free with every purchase of selected Sony Ericsson accessories.

The Christmas giveaway starts from 10 – 25 December at selected shopping malls nationwide. Stocks are limited and available on a first-come-first-serve basis.