Canon Launches First IXUS Compact Cameras With Built-In Wi-Fi and Photo-Sharing Capabilities For Sharing On the Go

Canon Also Announces the Extension of Penny Tai’s Brand Ambassadorship with Canon Malaysia

KUALA LUMPUR, 27 March 2012 – Canon Marketing (Malaysia) today unveiled the new range of IXUS cameras - the IXUS 510 HS, IXUS 500 HS, IXUS 240 HS, and IXUS 125 HS all equipped with exciting new innovations. Wi-Fi and photo-sharing capabilities, New Face ID functions, Full HD recording and intuitive controls make IXUS the compact of choice. In conjunction with the launch, the event also witnessed the esteemed Brand announcing the extension of Penny Tai’s ambassadorship with Canon Malaysia for 2012. Simon Wong, Director of the Imaging Communication Products Division of Canon Marketing (Malaysia) presented Penny the coveted Canon EOS 5D Mark III, much to the delight of Penny, who is an ardent fan of Canon.

In conjunction with Penny’s “On The Way Home” Malaysia Album Tour 2012, Penny is back in her home country to perform live showcases in Kuala Lumpur, Penang and also Johor Bharu. She will also be giving away three brand new Canon IXUS 240HS to lucky fans during these performances. That’s not all, Canon also organized a “Bare Foot” Photography contest on Canon Camera’s Facebook page and saw one of the lucky fans winning a 4 days 3 nights all expenses paid trip to Melbourne for two plus two tickets to Penny’s Melbourne showcase on the 20th of April! (From L-R): Penny Tai and Simon Wong, Director of the Imaging Communication Products Division of Canon Marketing (Malaysia)with the new IXUS Cameras

“We are happy to have Penny on board with us as our brand ambassador for another year and we are proud to see a home grown talent going places as an artist and growing in her skills as a photographer. The proliferation of sharing photographs, videos and information via social media channels inspired us to create a compact camera that allows one to easily share thoughts, emotions, and memories while on the move,” said Simon Wong, Director of the Imaging Communication Products Division of Canon Marketing (Malaysia). “We are very excited about the new range of IXUS this year with the Wi-Fi feature built into a dedicated compact camera, users can be assured that shared photos and videos are of excellent image quality, without having to compromise convenience.”

Leading the pack are the IXUS 510 HS and IXUS 240 HS, which have built-in Wi-Fi capability, allowing one to share photos and videos through social media features, such as Facebook, easily and speedily while on the move. Long known for combining style and substance in a digital compact camera, the IXUS series revisits the past by modeling the IXUS 510 HS and IXUS 500 HS after Canon’s very first digital IXUS launched in 2000, using the golden ratio of 1:1.618.
Canon IXUS 510 HS

Share photos and videos on the move via Wi-Fi
The new IXUS 510 HS and IXUS 240 HS allow users to easily transfer images or videos to smart phones*. This bypasses the usual process of downloading media from the camera to a computer before uploading them to online platforms. Media transferred from the camera to a smart phone via the Canon’s Camera Window app can then be uploaded to online platforms such as Facebook, YouTube, or email, in the presence of Wi-fi, internet connection or 3G. With higher quality images taken directly from a dedicated digital compact camera, users need not compromise image quality for the convenience of updating their families and friends on events and happenings in real-time.

A classic design revisited
The IXUS series first launched more than 10 years ago, has created a strong following among those seeking a sleek and stylish camera with excellent image quality. The latest successors to the IXUS range, the IXUS 510 HS and IXUS 500 HS, have adopted the design philosophy of the original Digital IXUS camera, by making use of the Golden Ratio of 1:1.618, found in famous buildings and artworks such as the Arc de Triomphe, Venus de Milo and The Parthenon. The Golden Ratio has been celebrated long throughout human history, and has a reputation of being the most stable and beautiful proportion in architectural design. The touch panel at the back of the IXUS 510 HS further eliminates operating buttons for a cleaner look.
With its sleek, ultra compact design, the IXUS 500 HS is also the world’s thinnest** 12x zoom compact camera at 19.2mm.
Canon IXUS 240 HS

Excellent Image Quality and New Face ID Function
All four new IXUS cameras runs on Canon’s High Sensitivity (HS) system which combines the merits of the high-sensitivity CMOS sensor (usually found in EOS DSLRs) and DIGIC 5 image processor to achieve superb image quality.

The 10.1-megapixel IXUS 510 HS and IXUS 500 HS come with 12x optical zoom and new 28mm lens, while the 16.1-megapixel IXUS 240 HS and IXUS 125 HS come with a 5x optical zoom and a wide-angle 24mm lens.

All four models are also equipped with the new Face ID and Intelligent IS (Image Stabiliser) functions. Intelligent IS automatically adjusts brightness levels, and selects an appropriate form of image stabilisation for clearer pictures. The new Face ID function allows users to register up to twelve faces, with five different profiles for each face. During photography, the camera can detect up to three of the registered faces. In the event that there is more than one registered face in the same photo, priority would be given to the youngest face.

In addition, the Smart Auto function can detect up to 58 scenes such as Sunset, Movement, and select one best suited to the camera’s eye. This minimizes the need for user to adjust the camera modes to suit the different situations.

Full HD Video Recording
The four new IXUS cameras are able to record Full HD video at 1080p. They are also equipped with the Movie Digest feature, which can be used while recording in 720p resolution, allowing sound and movements to be recorded simultaneously with stills in a single press of the shutter. In addition, the camera is able to pre-record 4 seconds of video footage before the shutter is pressed.

Price & Availability
The IXUS 510 HS is available in black at the recommended retail price of RM1,299 while the IXUS 500 HS is available in silver and red at RM1,199. The touch-panel IXUS 240 HS is available in silver, red, blue and black RM1,099, while the IXUS 125 HS is available in silver, green, blue, pink, red and black at RM949. Both the IXUS 510 HS and IXUS 500 HS uses the micro SD card.