Carlsberg Introduces UEFA EURO 2012 Mobile App for Fans

KUALA LUMPUR, March 6, 2012 – With less than 100 days to go until the opening game of the UEFA EURO 2012™ football tournament, official sponsor Carlsberg has unveiled the brand new Carlsberg UEFA EURO 2012™ mobile application, giving fans access to exclusive content and all the latest news in the run up to and during this summer’s Finals.

The Carlsberg UEFA EURO 2012™ app is free to download from the Android and iTunes stores and has been developed in partnership with Motain, leader in sports publishing and creator of some of the most popular European football apps on the market. The app will be available in multiple languages and will be one of the most sought after of the year as fans strive to stay up to date with all the latest from the tournament in Poland and Ukraine.Features will include daily international news, live game commentary, a range of constantly updated football statistics, a bar finder, exclusive videos and football content featuring Carlsberg’s global ambassador Peter Schmeichel and the opportunity to vote live for the Carlsberg Man of the Match Award.

The Carlsberg UEFA EURO 2012™ app will, for the first time, offer fans the chance to vote for the Carlsberg Man of the Match live during all UEFA EURO 2012™ matches. By voting, fans will have the chance to influence who is presented with the Carlsberg Man of the Match Award after the game.

Soren Ravn, Managing Director of Carlsberg Malaysia, said, “It is no secret that football and beer often go hand in hand. And from local outlets to international tournaments, Carlsberg is the game’s beer of choice. Malaysians are among the most enthusiastic football fans around and this app is bound to create much excitement, especially among Carlsberg consumers.”

“There will be many great EURO moments and the Carlsberg UEFA EURO 2012™ app will provide a great opportunity for fans to fully experience this much-anticipated sports event. We will continue to reinforce our leading position in Malaysia with Carlsberg brands and complement this by tapping synergies within the Carlsberg Group Global network for UEFA EURO 2012™ to deliver memorable EURO moments in different ways.”


Lucas von Cranach, Motain Managing Director, added, "We are very happy to be working with Carlsberg. The brand's long-term engagement with the European Football Championships and their loyalty in supporting football in general are a perfect match with our vision to deliver best-in-class football content to the football fan community.”

The Carlsberg UEFA EURO 2012™ app adds to Carlsberg’s already extensive fan activity on Facebook, and will include exclusive content provided through its official tournament sponsor status. Users will be offered the chance to win tickets for UEFA EURO 2012™ matches by playing in the application.

To find out more Carlsberg’s activities and heritage in football, please go to www.carlsberg.com or to take part in Carlsberg’s Fan Challenge visit www.facebook.com/Carlsberg.