TM BROADBAND CUSTOMERS CAN NOW BOOST SPEED BY 20X FOR FREE WITH HYPP-NORMOUS DEAL

Kuala Lumpur, 5 February 2014. Telekom Malaysia Berhad (“TM”) is now offering its Streamyx and UniFi customers the unique opportunity to upgrade their broadband services by up to 20 times (“20x”) their current speed for FREE with “The Best Ever Hypp-Normous Deal”. They just have to subscribe to HyppTV, TM’s award-winning IPTV service, for as little as RM30 a month.

Via this limited time offer, new and all existing UniFi customers can upgrade automatically to UniFi VIP 10 (10Mbps) or VIP 20 (20 Mbps) for just RM50 more. All they have to do is subscribe to a HyppTV pack before 31 March 2014.

Imri Mokhtar, Executive Vice President, Consumer, TM is all hyped-up with TM’s latest campaign for its UniFi and Streamyx customers, called “The Best Ever Hypp-Normous Deal”.

“The “Life Made Easier” campaign perfectly depicts TM’s role as Malaysia’s Broadband Champion. At TM, we aspire to make our customers’ lives easier with our offerings – keeping everyone connected with our extensive connectivity nationwide, whether you are at home or out of your residence, either in the office or on-the-go. Our broadband services provide much more than just high speed Internet with our award-winning IPTV service, HyppTV. We continue to offer customers value for money packages with the introduction of “The Best Ever Hypp-Normous Deal” where customers have the option to boost their Internet speeds up to 20 times faster and multiply their entertainment pleasures with HyppTV’s vast edutainment content library in High Definition (HD),” explained Imri Mokhtar, Executive Vice President, Consumer, TM.

“Our triple play high-speed broadband offerings provide customers with total control on how fast they want to surf and the genres of TV programmes they really want to watch, when they want to watch it, anytime and anywhere regardless of weather conditions.

Imri Mokhtar, Executive Vice President, Consumer, TM (centre) and TMpoint staff are all set to offer an enhanced experience for TM customers through HyppTV packages with the introduction of its new campaign, called “The Best Ever Hypp-Normous Deal”.

“That’s not all, as both Streamyx and UniFi packages also come with a cordless phone for everyone to stay in touch with all their friends, families and business associates with unlimited free calls between our TM fixed line users nationwide or just a flat rate of 10 sen/minute to other networks (which includes all other mobiles and fixed line services),” Imri added.

Customers can subscribe or find out more at any TMpoint, TM Authorised Dealers outlets or at TM’s “Life Made Easier” roadshows that are being held in major cities nationwide from now until 31 March 2014.

STRUCTURE OF “THE BEST EVER HYPP-NORMOUS DEAL”
UNIFI	For existing and new customers, subscribe to HyppTV Mega Pack or HyppTV Sports Pack at only RM50/month and get FREE package upgrade to VIP 10 or VIP 20. Enjoy total savings of RM1,200 over 2 years. New VIP 5 customers will get FREE HyppFlicks and HyppTV Everywhere access for two (2) smart devices. Enjoy total savings of RM480.
STREAMYX	For existing and new customers, subscribe or upgrade to 8 Mbps and enjoy HyppTV Platinum Pack or HyppTV Ruby Pack for FREE. Enjoy total savings of RM720 over 2 years.

HyppTV contents are definitely for staunch entertainment seekers. To date, HyppTV already has 113 channels and over 3,000 hours of Video on Demand (VOD). Viewers can sit back and enjoy the best in world-class entertainment, such as sports actions from BPL, UEFA Champions League, UEFA Europa League or Liga BBVA, just to name a few. K-Pop lovers will definitely go gaga with Channel M where they can enjoy variety TV shows, talk shows, chart shows, drama series and much more.

For more information on The Best Ever Hypp-Normous Deal, the “Life Made Easier” roadshows, and how TM can make your life easier, log on to www.tm.com.my.  

HTC BECOMES EXCLUSIVE PHONE SUPPLIER PARTNER OF THE UEFA CHAMPIONS LEAGUE AND UEFA EUROPA LEAGUE

Three season partnership with Europe’s most elite club competitions kicking-off from January 2013

KUALA LUMPUR, 27th December 2012 — HTC, a global leader in mobile innovation and design, today announced a three-year agreement that will see it become the official global phone supplier partner of the UEFA Champions League and UEFA Europa League.

Kicking off in January 2013, the partnership places HTC at the center of two of the world’s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action. Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.

“Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world,” said Peter Chou, CEO of HTC Corporation. “We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”

Gianni Infantino, UEFA General Secretary said: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale

This partnership combines HTC’s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.

As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

Further details on the partnership will be announced in due course, for more information, please visit www.htc.com.

HTC BECOMES EXCLUSIVE PHONE SUPPLIER PARTNER OF THE UEFA CHAMPIONS LEAGUE AND UEFA EUROPA LEAGUE

Three season partnership with Europe’s most elite club competitions kicking-off from January 2013

KUALA LUMPUR, 17th December 2012 — HTC, a global leader in mobile innovation and design, today announced a three-year agreement that will see it become the official global phone supplier partner of the UEFA Champions League and UEFA Europa League.

Kicking off in January 2013, the partnership places HTC at the center of two of the world’s most elite football competitions and will enable it to deliver new and innovative ways for fans around the world to get closer to the action. Whether in the stadium watching the game, or viewing content on a HTC device, fans will be there to share every moment.

“Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world,” said Peter Chou, CEO of HTC Corporation. “We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience.”

Gianni Infantino, UEFA General Secretary said: “I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family. Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale

This partnership combines HTC’s tradition of working with global leaders in the world of music, imaging, design and sport with the interests and cultural passion points of consumers around the world.

As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

All Eyes On Canon

Canon’s Showcase Of The Year Is Back With Exciting Promotions

KUALA LUMPUR, 16 APRIL 2012 – Canon Marketing (Malaysia) Sdn. Bhd today announced details of the Eye On Canon showcase that will highlight Canon’s latest products ranging from cameras, camcorders to sleek Canon printers. This exciting event will be happening once again at the Centre Court, Ground Floor Mid Valley Megamall from 25th April to 29th April 2012, from 10am to 10pm. Canon fans in Penang will be delighted to know that the Eye on Canon will be making its second wave at Gurney Plaza, Penang from the 1st to the 6th of May 2012, 10am-10pm.

“This year’s Eye On Canon showcase promises to be a memorable one as we celebrate Canon’s 25th year of establishment in Malaysia and still going strong. To commemorate Canon’s success, we will be displaying a line-up of Canon cameras that has been introduced to Malaysians in our 25 years of operations here. There will also be exciting promotions, discounts, instant cash rebates of up to 25% on selected models, Purchase-With-Purchase (PWP) for lenses on selected EOS models and lucky draws with Canon products worth RM10,000 awaiting visitors at this showcase of the year,” enthused Simon Wong, Director of the Imaging Communication Products Division of Canon Marketing (Malaysia).Among the special promotions lined up in conjunction with Canon Malaysia’s 25th anniversary include the 25% discounts and exciting RM25 deal that are limited to only 25 units of selected camera models.

First 100 early birds to purchase selected Canon EOS model at the Eye on Canon showcase will be receiving Canon’s limited edition miniature Hansa Camera, the very first commercial camera produced by Canon in 1936. In addition, with every purchase of any Legria model, consumers will receive a complimentary copy of Yuna’s latest DVD album!
(L-R) : Sharon Loh, Marketing Executive, Joey Low, Assistant Manager, Simon Wong, Director, Nicole Lim, Marketing Manager with the limited edition miniature Canon Hansa Camera, the very first commercial camera produced by Canon in 1936 which will be given away at the showcase and Lim Lili, Senior Event Executive from the Imaging Communication Products Division of Canon Marketing (M) Sdn. Bhd getting all geared up for the UEFA Euro 2012!

Another exciting highlight of the showcase is the “Amazing Three Cards Promo” where consumers will receive three complimentary 4GB memory cards with any purchase of the PowerShot A 2200, A 3200IS, A3300IS, IXUS 115HS or the IXUS 220HS starting from RM399.

To celebrate Canon as one of the official global sponsors of the UEFA EURO 2012,
any purchase of a Canon camera will receive exclusive UEFA Euro 2012 merchandises.

Get a firsthand experience with the newly launched Canon IXUS 240HS and Canon IXUS 510HS at the Wi-Fi world corner where there will be live demonstrations on how you can upload your photos or videos without compromising the quality, straight from the camera to your iPhone, iPads or your personal computers and onto your favourite social media networks!

Try out the new professional-grade EOS 5D Mark III that provides amazingly fast and stunning full-frame image capture and also equipped with high quality video recording capabilities. Visitors can also experience the Cinema EOS System with the recently launched Canon EOS C300. This all-new interchangeable-lens digital video camcorder combines exceptional imaging performance with outstanding mobility and expandability that is able to meet the demanding production needs of today's motion picture industry.

Come and meet our Canon ambassadors Simon Yam and Penny Tai who will be joining us at the Eye on Canon showcase too! Check out the Canon Camera Facebook page (www.facebook.com/canoncameramsia) and follow us on Twitter (@canoncameramsia) for more updates.

Carlsberg Introduces UEFA EURO 2012 Mobile App for Fans

KUALA LUMPUR, March 6, 2012 – With less than 100 days to go until the opening game of the UEFA EURO 2012™ football tournament, official sponsor Carlsberg has unveiled the brand new Carlsberg UEFA EURO 2012™ mobile application, giving fans access to exclusive content and all the latest news in the run up to and during this summer’s Finals.

The Carlsberg UEFA EURO 2012™ app is free to download from the Android and iTunes stores and has been developed in partnership with Motain, leader in sports publishing and creator of some of the most popular European football apps on the market. The app will be available in multiple languages and will be one of the most sought after of the year as fans strive to stay up to date with all the latest from the tournament in Poland and Ukraine.Features will include daily international news, live game commentary, a range of constantly updated football statistics, a bar finder, exclusive videos and football content featuring Carlsberg’s global ambassador Peter Schmeichel and the opportunity to vote live for the Carlsberg Man of the Match Award.

The Carlsberg UEFA EURO 2012™ app will, for the first time, offer fans the chance to vote for the Carlsberg Man of the Match live during all UEFA EURO 2012™ matches. By voting, fans will have the chance to influence who is presented with the Carlsberg Man of the Match Award after the game.

Soren Ravn, Managing Director of Carlsberg Malaysia, said, “It is no secret that football and beer often go hand in hand. And from local outlets to international tournaments, Carlsberg is the game’s beer of choice. Malaysians are among the most enthusiastic football fans around and this app is bound to create much excitement, especially among Carlsberg consumers.”

“There will be many great EURO moments and the Carlsberg UEFA EURO 2012™ app will provide a great opportunity for fans to fully experience this much-anticipated sports event. We will continue to reinforce our leading position in Malaysia with Carlsberg brands and complement this by tapping synergies within the Carlsberg Group Global network for UEFA EURO 2012™ to deliver memorable EURO moments in different ways.”


Lucas von Cranach, Motain Managing Director, added, "We are very happy to be working with Carlsberg. The brand's long-term engagement with the European Football Championships and their loyalty in supporting football in general are a perfect match with our vision to deliver best-in-class football content to the football fan community.”

The Carlsberg UEFA EURO 2012™ app adds to Carlsberg’s already extensive fan activity on Facebook, and will include exclusive content provided through its official tournament sponsor status. Users will be offered the chance to win tickets for UEFA EURO 2012™ matches by playing in the application.

To find out more Carlsberg’s activities and heritage in football, please go to www.carlsberg.com or to take part in Carlsberg’s Fan Challenge visit www.facebook.com/Carlsberg.

Castrol EDGE sends the “Strongest” to watch UEFA EURO 2012™ live in Poland

Castrol kicks off road to UEFA EURO 2012™ with Castrol EDGE ‘Experience the Strongest’ prize giving finale event

Kuala Lumpur, 20 December 2011 – Castrol, the world’s leading premium lubricant specialist, recently wrapped their ‘Hunt for the Strongest’ challenge to complete their ‘Experience the Strongest’ campaign.

The ‘Experience the Strongest’ consumer campaign rolled out in early October 2011 through an innovative multi-platform campaign designed to inspire confidence in Malaysians to find their own strength and be the strongest they can be. The campaign was inspired by the new and improved Castrol EDGE, now engineered with Titanium Fluid Strength TechnologyTM, making it the strongest and most advanced performance oil yet from Castrol.

Mark Ng, Marketing Director for Castrol Malaysia and Singapore, said “We created the ‘Experience the Strongest’ campaign to find confident Malaysians taking on the challenge to be the strongest and to have the strength to perform and excel under any pressure. It was a campaign designed to inspire Malaysians the confidence to find their own strength and be the best and strongest in whatever they do, no matter how demanding or grueling the conditions are. Just like Castrol’s drive for perfection to develop the new Castrol EDGE with Titanium Fluid Strength TechnologyTM, our strongest and most advanced performance oil yet.”

The key to Castrol EDGE’s strength is the new Titanium Fluid Strength TechnologyTM. It is designed to continuously respond and adapt to your engine’s every need even under the severest possible pressures. Tailor-made to the specific requirements of a range of engines, the new Fluid Strength TechnologyTM is designed to constantly adapt to your engine’s needs – minimizing metal-to-metal contact and maximizing engine performance so it always excel no matter how grueling and extreme the conditions are.

Mark added, “Today’s modern engines operate under higher pressures than ever before and needs an oil that is able to withstand immense pressure of up to 10,000kg per square cm; that’s equivalent to the pressure exerted by two elephants standing atop a stiletto! The new Castrol EDGE engineered with Titanium Fluid Strength TechnologyTM is proven to be up to 40% stronger than a leading competitor* and stronger for up to 35% longer**, and this gives drivers the confidence and freedom to drive how they want, when they want.”

The exciting and interactive campaign consisted of two stages. The first stage, aptly named the ‘Strength to Unlock’, was a contest based on strength in numbers. Winning groups won prizes such as fitness centre memberships, group karaoke vouchers, paintball packages, group dining vouchers and cinema tickets. Unlocking these prizes required a participant to recruit a team of friends on Castrol Malaysia Facebook and have them collectively unlock the prizes.

The second stage of the campaign, the ‘Hunt for the Strongest’ mobile game, featured a first of its kind Augmented Reality experience for consumers to use their smartphones in an innovative and unique hunt. The location-based Augmented Reality mobile multiplayer application designed to test the mental and physical strength of the contestants and turned cities in Malaysia into a living virtual board game. The Augmented Reality hunt experience saw contestants finding, tracking, running, chasing and collecting the scattered ‘Titanium Fluid Strength TechnologyTM elements’- to win more than 100 fantastic prizes at stake.

Mr. Ng Kok Hiong, 40 years old, a manager of a timber company proves to be the “Strongest” and deservingly won the grand prize of being whisked away to an all-expense paid trip to Poland to watch the UEFA EURO 2012TM live in June 2012. An ecstatic Mr. Ng said, “I’m thrilled to be able to experience the prestigious UEFA EURO 2012TM live in Poland as I’ve only ever watch it on TV. Castrol EDGE has truly made a lifelong dream come true. My favourite team is Spain and I hope they will win. I can’t wait to watch the best European teams strut their skills in UEFA EURO 2012TM live. This is defintely going to be the experience of my lifetime”.

Mark continues “The “Experience the Strongest” campaign to launch the new Castrol EDGE engineered Titanium Fluid Strength TechnologyTM was met with fantastic response with over 35,000 new Castrol Malaysia Facebook fans added in a period of 7 weeks and over 10,000 plays. As the official sponsor of UEFA EURO 2012TM, it befits our association with this prestigious tournament to reward the deserving grand prize winner of “Experience the Strongest” campaign with the ultimate prize to experience the red carpet Castrol hospitality to watch UEFA EURO 2012TM live in Poland. This will mark the beginning of Castrol’s journey towards the UEFA EURO 2012TM and the continuation of Castrol’s association with football, its biggest sponsorship in its 112 years history since its foray into major football sponsorship back in UEFA EURO 2008TM. Castrol will continue to bring its expertise and passion to football by providing something innovative and engaging for football fans, designed to give fans deeper, more insightfull ways of analyzing football performances than ever before. So look out for more exciting activities coming your way in the coming months.”

Apart from the all-expense paid trip to UEFA EURO 2012TM, over 100 prizes were up for grabs including a Sony Bravia 40” LED TV with Blu-ray DiscTM Home Theatre System, iPad 2, Microsoft Xbox Kinect, Macbook Air laptop, iPod Nano, shopping vouchers and the new Castrol
EDGE with Titanium Fluid Strength TechnologyTM.

For more information on Castrol EDGE, Castrol brand and their on-going activities, please visit
www.castroledge.com.my, www.castrol.com/my or www.facebook.com/castrolmalaysia.

*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.
**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.


Castrol EDGE 将赞助 "最强劲者" 现场观赏在波兰举行的欧洲足总 EURO 2012™ 比赛

Castrol 通过 Castrol EDGE '体验最强劲者' 运动的最终颁奖仪式而跨出迈向欧洲足总 EURO 2012™ 之路

吉隆坡 12 月 20 日讯 - 世界顶尖的润滑油专家Castrol， 最近结束 "寻觅最强劲者" 挑战而完成其 "体验最强劲者" 活动。

该 "体验最强劲者" 消费人活动是于 2011 年 10 月初启动，通过一个创新多平台激励马来西亚人对本身力量的信心及致力成为最强劲者。该活动的构思是来自新改良，以钛液力科技创制的Castrol EDGE - 前所未有最强劲和性能先进的Castrol润滑油。

据 Castrol 马来西亚及新加坡的市场总监 Mark Ng 先生透露，"我们创造 "体验最强劲者" 活动的目的是在于寻觅有自信的马来西亚人以迎向成为最强劲者的挑战，显示卓越表现。这项活动也在于激励马来西亚人展示信心以发掘本身的力量；不论情况有多苛刻和艰辛，在执行任何任务时都能挥洒自如。正如 Castrol 致力追求完美，开发采用钛液力科技的新 Castrol EDGE，我们至今最强劲和性能先进的润滑油。"

Castrol EDGE 强劲之关键正是新的钛液力科技TM。它具备不间断回应的设计，能在最严峻的压力下适应引擎的所有要求。该为一系列的特定需求而度身开发的钛液力科技TM能时时刻刻适应引擎的需求，并减少金属与金属之间的接触和优化引擎性能，让它始终卓越，不管状况有多艰辛和苛刻。

Mark 补充道，"当今的先进引擎必须承受前所未见的高压，因此需要一种能承受高达每平方厘米 10,000 公斤之巨大压力的润滑油；即相等于把两头大象置放于细跟鞋上所形成的压力! 新的具于钛液力科技 Castrol EDGE 经证实比某竞争品牌强劲 40%* 和耐久高达 35%**，这使到驾驶者信心十足和随心所欲地在任何时候上路。"

该紧张的互动游戏分为两个阶段进行。第一阶段贴切地命名为 '解码的力量'，这是一场考验破解号码能力的竞赛。优胜队伍赢得的奖品包括健身中心的会员籍，团体卡拉 OK 赠券，漆弹配套，团体餐饮赠券和戏票等。参赛者得通过 Castrol 马来西亚的面子书页召唤一批朋友以齐心协力破解号码和赢奖。

该运动的第二个阶段是 '寻觅最强劲者' 移动游戏，它献予消费人首创的增强实况体验，即利用他们的智能电话参与创新和独特的寻宝游戏。该基于位置的增强实况移动多玩家应用程序考验参赛者的体能和智力，并将马来西亚各城市化为实况的虚拟棋盘游戏。在该增强实况寻宝游戏当中，参赛者得寻觅，跟踪，奔走，追逐和收集散布各地的钛液力科技元素以赢取超过 100 份令人惊喜的奖品。

40岁的 木材公司经理吴国雄（音译）证明他最强劲和理应赢得钜奖，即在 2012 年 6 月前往波兰观赏 2012 年欧洲足总欧洲国家锦标赛(UEFA EURO 2012™)的已付全费行程。显得欣喜若狂的 吴先生 表示，"我对有机会前往波兰现场体验欧洲足总欧洲国家锦标赛感到振奋，因为以往我只能在电视机前观赏。Castrol EDGE 真正让我的毕生梦想成为事实。我支持的队伍是 西班牙 ，并希望它会夺标。我急不及待想观赏欧洲的最佳队伍在欧洲足总欧洲国家锦标赛现场施展高超球技。这肯定将是我终生难忘的体验。"

Mark 续称，"该推介崭新 Castrol EDGE 钛液力科技的 "体验最强劲者" 活动获得极佳反应，在 7 周内吸引了超过 35,000 名新的 Castrol 马来西亚面子书粉丝和超过 10,000 游戏次数。作为欧洲足总欧洲国家锦标赛的官方赞助商，赠送在波兰现场体验Castrol红地毯式的礼待和观赏欧洲足总欧洲国家锦标赛作为 "体验最强劲者" 活动钜奖优胜者的最终奖品，确实匹配我们与这项显赫赛事的关系。这揭开 Castrol 踏上2012欧洲足总欧洲国家锦标赛之旅的序幕及延续 Castrol 与足球的联系，而这也是该拥有 112 年历史之公司于 2008 年开始赞助欧洲足总欧洲国家锦标赛以来的最大型赞助活动。Castrol 将继续为足球坛引进其专长和热忱，邀请球迷参与一些富有创意，令人欲罢不能的活动，让他们更深一层透视和分析足球表现。因此，敬请留意将在未来几个月为您呈献的更多振奋人心的活动。

除了旅费全免的欧洲足总欧洲国家锦标赛行程，另外还有超过 100 份奖品等待赢取，包括附 Blu-ray Disc™ 家庭电影院系统的 Sony Bravia 40” LED TV，iPad 2，Microsoft Xbox Kinect，Macbook Air 手提电脑，iPod Nano，购物礼券和新的 Castrol EDGE 钛液力科技润滑油。

欲了解 Castrol EDGE，Castrol 品牌及其进行中活动的详情，请浏览 www.castroledge.com.my， www.castrol.com/my 或
www.facebook.com/castrolmalaysia.

*在一项涵盖各种引擎速度的润滑油强度测试中，Castrol EDGE 系列的平均金属对金属接触面比某竞争品牌低 40%。
**我们委托一家第三者实验室以 Maximum Endurance Test 来测试 Castrol EDGE 系列，在这项测试中，Castrol EDGE 经证实比另一主要润滑油供应商的某竞争品牌平均耐久 35%。

Castrol EDGE Launches “Hunt for the Strongest” Augmented Reality Mobile App Game as the Next Stage of the “Experience the Strongest” Campaign Commence

Contestants Will Battle It Out for the Grand Prize - An All Expense Paid Trip to UEFA EURO 2012™

Kuala Lumpur, 8 November 2011 – Castrol, the world’s leading premium lubricant specialist has launched the ‘Hunt for the Strongest’ mobile app game as the second stage of their Castrol EDGE ‘Experience the Strongest’ campaign hits the road. In this game, contestants will be pushing themselves to the limit for a chance to win the grand prize of an all-expense paid trip to Poland next year to watch the UEFA EURO 2012™, live!

The ‘Experience the Strongest’ consumer campaign rolled out in early October 2011 through an innovative multi-platform campaign designed to inspire confidence in Malaysians to find their own strength and be the strongest they can be. The campaign is driven by the new and improved Castrol EDGE, now engineered with Titanium Fluid Strength Technology™, making it the strongest and most advanced performance oil yet from Castrol.

Mark Ng, Marketing Director of Castrol Malaysia & Singapore, said “Today’s modern engines operate under higher pressures than ever before and needs an oil that is able to withstand immense pressures of up to 10,000kg per square cm; that’s equivalent to the pressure exerted by two elephants standing on top of a stiletto!

The new Castrol EDGE with Titanium Fluid Strength Technology™ has been proven to be up to 40% stronger* than a leading competitor and stronger for up to 35% longer**, an oil so strong that Castrol had to engineer tests to prove it. It is designed to continuously respond & adapt to an engine’s ever changing needs to deliver maximum performance even under extreme conditions, giving drivers the confidence and freedom to drive how they want, when they want.”
Ng added, “The second stage of the ‘Experience the Strongest’ campaign named the ‘Hunt for the Strongest’ is a unique first-of-its-kind location-based mobile app game utilizing Augmented Reality technology that will see cities in Malaysia being turned into a living virtual board game. Contestants in this hunt will be battling it out to win fantastic prizes including an all expense paid trip to Poland to watch the UEFA EURO 2012™ live. The hunt is a cat and mouse experience where contestants will be locating, tracking, running, chasing and collecting their way to success. The game, which will run for three weeks, will surely test the mental and physical strength of the contestants.”The “Hunt for the Strongest” location-based mobile app game is an Augmented Reality experience for consumers to use their smartphones in a way they have never used it before. The hunt requires contestants to download the application onto their smartphones and seek out the ‘missing’ Titanium Fluid Strength Technology™ Elements scattered around Malaysia.
Contestants will start out as the ‘hunter’ for the missing Elements, which will sporadically appear at different locations around Malaysia. However, upon capturing it, they immediately become the ‘hunted’ as they run from the other hunters trying to steal the Elements. If they manage to outrun the other hunters after a period of 15 minutes, the Titanium Fluid Strength Technology™ Element will be stored as permanent Strength points. To prevent the other hunters from snatching the Elements away within the 15 minutes time period, one can actually locate any new Castrol EDGE engineered with Titanium Fluid Strength Technology™ pack to scan the pack barcode in order to automatically confirm the capture of the Element immediately and instantly stored as permanent Strength points .At the end of the three week period, those with the most number of Strength points will be rewarded handsomely. Over 100 prizes are up for grabs including Sony Bravia 40” LED TV with Blu-ray Disc™ Home Theatre System, iPad 2, Microsoft Xbox Kinect, Macbook Air laptop, iPod Nano, shopping vouchers, Castrol EDGE oils and of course, the grand prize of an all expense paid trip to UEFA EURO 2012 in Poland next year. To learn more about this first of its kind Augmented Reality mobile hunt, check out www.facebook.com/castrolmalaysia or visit www.castroledge.com.my.


*In a test of the oil’s strength across a variety of engine speeds, the Castrol EDGE range average metal to metal contact is 40% lower than a leading competitor.
**We asked a third party laboratory to test the Castrol EDGE range using our Maximum Endurance Test and on this test Castrol EDGE was proven to be on average 35% stronger for longer compared to a competitor brand from another major lubricant supplier.


Castrol EDGE 配合下个阶段之 "体验最强劲者" 运动的启动而推介 "寻觅最强劲者" 增强实况移动应用游戏


参赛者将角逐钜奖 - 一个已付全费的欧洲足总 EURO 2012™ 行程

吉隆坡 11 月 8 日讯 - Castrol，世界顶尖的润滑油专家，已配合其第二个阶段之 "体验最强劲者" 活动而推介了 "寻觅最强劲者" 增强实况移动应用游戏。在该游戏中，参赛者将得竭尽全力挑战极限以赢取钜奖，即在明年前往波兰现场观赏2012欧洲足总锦标赛(UEFA EURO 2012™)的已付全费行程!

该 "体验最强劲者" 消费人活动是于 2011 年 10 月初启动，通过一个创新多平台活动激励马来西亚人对本身力量的信心及致力成为最强劲者。该运动的推动力来自新改良的 Castrol EDGE，现在以钛液力科技创制，而成为 Castrol 前所未有最强劲和性能先进的润滑油。

据 Castrol 马来西亚及新加坡的市场总监Mark Ng 先生透露，"当今的先进引擎必须承受前所未见的高压，因此需要一种每平方厘米能承受高达 10,000 公斤，相等于把两头大象置放于一只细高跟鞋上之巨大压力的润滑油! 具有新钛液力科技的Castrol EDGE 经证实比某竞争品牌强劲 40%* 和耐久高达 35%**，由于它实在强劲，Castrol 必须进行测试以证明。它能持续不断回应和适应一台引擎瞬息万变的需求，以便在极限状况下亦能发挥最高性能，让驾驶者信心十足和随心所欲地在任何时候上路。"

Ng 又说，"第二个阶段之 "体验最强劲者" 运动已命名为 "寻觅最强劲者"，它是一种首创且独一无二的地点移动应用游戏，并采用增强实况科技而将马来西亚各城市化为栩栩如生的虚拟棋盘游戏。参赛者必须施展浑身解数以赢取吸引人的奖品，包括前往波兰现场观赏2012欧洲足总锦标赛(UEFA EURO 2012™)的已付全费行程。该寻宝游戏犹如猫捉老鼠，参赛者得在沿途定位，跟踪，追逐和收集始能获得成功。该游戏将举行三个星期，势必考验参赛者的体能和智力。

"寻觅最强劲者"地点移动应用游戏献予消费人增强实况体验，即通过未曾想象的方式来使用他们的智能电话。该寻宝游戏要求参赛者把应用软件下载至他们的智能电话和寻觅迷失在马来西亚各地的钛液力科技元素。参赛者首先得扮演寻宝者的角色，寻觅分布于马来西亚各不同地点的迷失元素。然而，在寻获后，他们将即刻摇身一变成为被捕猎者，并得躲避试图偷窃其元素的其他寻宝者。若能躲开其他寻宝者长达 15 分钟，他们将可贮存该钛液力科技元素为永久力量积分。为了预防其他寻宝者在 15 分钟内偷走有关元素，参赛者可寻觅任何有新钛液力科技包装的Castrol EDGE，并扫描该包装的条码以自动和即刻证实觅得该元素和即时贮存为永久力量积分。

在三个星期的时期结束后，拥有最多永久力量积分者将获得可观回报。有超过 100 份奖品等待赢取，包括附 Blu-ray Disc™ 家庭电影院系统的 Sony Bravia 40” LED 电视机，iPad 2，Microsoft Xbox Kinect游戏机，Macbook Air手提电脑，iPod Nano，购物礼券，Castrol EDGE 润滑油，当然也少不了钜奖，即在明年前往波兰观赏欧洲足总锦标赛(UEFA EURO 2012™)的已付全费行程。欲了解该首创增强实况移动寻宝游戏的详情，请到 www.facebook.com/castrolmalaysia 查询或浏览www.castroledge.com.my.

*在一项涵盖各种引擎速度的润滑油强度测试中，Castrol EDGE 系列的平均金属对金属接触面比某竞争品牌低 40%。
**我们委托一家第三者实验室以 Maximum Endurance Test 来测试 Castrol EDGE 系列。在这项测试中，Castrol EDGE 经证实比另一主要润滑油供应商的某竞争品牌强劲耐久 35%。