RM10 WILL MAKE A DIFFERENCE TO A MOTHER AND CHILD

Groupon Malaysia and the United Nations World Food Programme (WFP) join hands to support the nutritional needs of mothers and children in Asia

KUALA LUMPUR, 7 March 2012 – In time for International Women’s Day, Groupon Malaysia and the United Nations World Food Programme (WFP) have ventured into a unique partnership to raise awareness and support for nutrition activities that benefit mothers and children in Asia, through the ‘Groupon for Women’ initiative for WFP’s Mothers-to-Mothers campaign. The campaign which is also supported by Ms. Marion Caunter hopes to garner the backing of Malaysians to contribute for a worthy cause.

Available from 8 to 12 March, the ‘Groupon for Women’ deal which will be featured at URL: http://wfp.groupon.my is a way to allow Malaysians to come together and make a difference in a life of a mother and child in Asia. The full proceeds of each ‘Groupon for Women’ deal will go to WFP’s nutrition activities in 14 countries in Asia.

"By empowering women with food and nutrition, we can fight hunger in the first 1000 days of an infant’s life. We are grateful to Groupon Malaysia for providing an e-commerce platform for Malaysian women to support women in need," said Ms. Monica Marshall, Deputy Director of Private Partnerships for WFP. "For many mothers and their children across Asia, the nutritious food that they receive from WFP could be the only proper meal they will eat all day. For 50 years, WFP programmes have helped women break the cycle of hunger and poverty and fulfil their children’s future potential. "

Commenting on the campaign, Chief Executive Officer of Groupon Malaysia, Joel Neoh said, “We are proud to be part of this worthy cause which supports the nutritional needs for mothers and children in Asia. Our commitment in providing our subscribers with the best life experiences goes beyond simply providing outstanding deals daily, but also allowing them to make a difference in the lives of others. With the ‘Groupon for Women’ deal, we certainly hope to empower the community here in Malaysia to support women and invest in Asia’s future.”

Present in over 70 countries worldwide and 14 countries in Asia, WFP is committed to building the brains and bodies of the next generation by nourishing children and mothers with nutritious meals. Malnourished mothers often give birth to underweight babies, who are 20% more likely to die before the age of five. Each RM10 ‘Groupon for Women’ deal helps provide a vital nutritious meal, making a difference for a pregnant or new mother and her child.

Groupon Malaysia and WFP aims to ‘sell' at least 3000 deals, which would provide over 1,300 nutritious meals for pregnant and nursing mothers and children aged six to 23 months in Asia.
To contribute to WFP’s Mothers-to-Mothers campaign through the ‘Groupon for Women’ initiative, visit http://wfp.groupon.my.