MAXIS LAUNCHES HOTLINK BAGUS – THE ALL-IN-ONE PREPAID PLAN WITH THE LOWEST EVER RATES

Kuala Lumpur, 7 March 2012. Hotlink, Malaysia’s no. 1 prepaid service from Maxis Berhad ("Maxis"), today launched Hotlink BAGUS, the innovative all-in-one prepaid plan that gives customers access to the lowest rates in five integrated value propositions – Voice Calls, SMS, Surfing, IDD (International Direct Dialling) and Roaming – for just RM5. With an additional commitment of RM5 (BAGUS 5), customers will enjoy even lower rates, as well as free data of 10MB. The launch, which took place in the presence of over 700 Hotlink and Maxis dealers from all over the country and the media, was simultaneously orchestrated nationwide at 16 other major locations in both Peninsular and East Malaysia – Penang, Johor Bahru, Kota Bahru, Kota Kinabalu, Kuching, Ipoh, Alor Setar, Melaka, Seremban, Kuantan, Kuala Terengganu, Sandakan, Tawau, Miri, Sibu and Bintulu.

“We are very excited about launching Hotlink Bagus which will give our customers the best mobile experience with the best rates, and offer them solutions for their increasingly varied communication needs, whether they are at work, home or on the go. Giving our customers constant value has been the hallmark of our leadership,” said Sandip Das, Chief Executive Officer, Maxis Berhad. “We have also always believed that we not only have 14 million customer subscriptions, but also as many relationships. Customers live in a challenging and changing world, and it is our role to provide them with innovative, enabling and reliable services that meet their aspirations and make their lives easy and enriched all the time. Recently, we launched very attractive IDD rates and now with Hotlink Bagus, customers can expect an exciting line-up of products from Maxis this year,” he said.

Meanwhile, Suren J Amarasekera, Maxis’ Joint Chief Operating Officer, said, “Hotlink BAGUS is very unique product that it offers five integrated value propositions – Talk, Text, Surf, IDD AND Roaming – all in one pack at the lowest rates, the lowest that Maxis has ever offered to its customers, be it youth, students, migrants, tourists and working adults. This will have a huge impact on customers’ lives especially in terms of convenience and savings.

“The ‘Now You Can’ theme has been a pillar of the Hotlink brand essence - empowering our customers to have the freedom to do anything that they want, and this has been evident from various past campaigns and products such as the first People Powered Concert in collaboration with Yuna, Football Hot Tickets, Bonanza Mania, Facebook Pass and Hot IDD132. Today, Hotlink BAGUS stays true to this philosophy by introducing a product that is simple, convenient, affordable and certainly empowering,” he said.

Both existing and new Maxis prepaid customers can benefit from Hotlink BAGUS. Existing customers can migrate to Hotlink BAGUS Plan by keying in *108*21# on their mobile phones and pay a migration fee of only RM1 to experience the low rates under Hotlink BAGUS. For new customers, they will only need to purchase the RM5 Hotlink BAGUS starter pack. The FIVE value propositions of Hotlink BAGUS:

1. Talk
Under the Hotlink BAGUS plan, customers can enjoy almost 50% savings on all calls to Hotlink and Maxis numbers, by just maintaining a RM10 balance in their Hotlink BAGUS plan. With BAGUS 5, even lower rates of12sen/min will apply, translating to savings of up to 70%.

2. Text
Under the Hotlink BAGUS plan, customers will enjoy up to 50% savings on all text/sms to Hotlink and Maxis numbers instantly with hotlink BAGUS plan without any hassle. With BAGUS 5, customers will enjoy just 1 sen / SMS, translating to savings of up to 90%.

3. Surf
The Hotlink BAGUS plan offers customers bite-sized passes at affordable rates. The plan essentially allows for flexibility in managing customers’ mobile internet surfing needs. Under this category, BAGUS offers the lowest 1-day Mobile Internet Pass at RM2 for 100MB, or 1-Week Mobile Internet Pass at RM8 for 100MB (equivalent to 500 web pages or 1,000 emails).

4. IDD
In December 2011, Maxis launched its IDD132 to 10 countries (Indonesia, Philippines, Bangladesh, Nepal, China, India, Myanmar, Cambodia, Pakistan, Vietnam) and since then, there has been a surge in minutes of use (MOU) to all these countries, particularly Bangladesh, Indonesia, Pakistan and India. With such a demand, in February 2012, Hot IDD132 was extended to 50 countries. Today, IDD under the BAGUS plan offers the lowest call rates (30 second charging block) and savings of up to 70% to the world (233 countries), all day long, seven days a week, and even lower rates for selected migrant countries which include Nepal, China, India, Myanmar and Pakistan.

5. Roam
With the Hotlink BAGUS plan, customers can enjoy the lowest Prepaid Data Roaming rates at RM5/MB (up to 50% savings) to 10 countries (all operators) for international surfing needs. The 10 countries include Australia, Hong Kong, India, Indonesia, Korea, Macau, Philippines, Singapore, Taiwan and Thailand.

An comprehensive media campaign is being undertaken in conjunction with the launch of BAGUS, which includes press advertisements, billboards, ‘BAGUS’-themed vehicles and outlets, collaterals, as well as presence on Facebook and twitter.

To learn more about the new BAGUS prepaid plan and starter pack, please visit your nearest Hotlink dealer or visit www.nowyoucan.my.