Trend Micro New Affinity Program Focuses on Greater IT Solutions

Collaborative efforts between CSC Malaysia Sdn Bhd, HeiTech Padu Berhad and Mesiniaga Berhad bring new dimensions in addressing IT solutions

Kuala Lumpur, March 15, 2012 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader today announced a new partnership involving three platinum partners CSC Malaysia Sdn Bhd, HeiTech Padu Berhad and Mesiniaga Berhad as part of the New Affinity Program. This partnership marks a new milestone in serving the needs of small-and-medium enterprises (SMEs) who are looking for strategic IT solutions and upgrading of technological capabilities.

Small and medium sized enterprises have been ear-marked as one of Malaysia's key drivers for economic growth. Based on the SME Report 2010/2011, latest statistics indicates that SMEs constitute 99.2 percent of the total business establishments and contribute about 32 percent of GDP and 59 percent of total employment. In line with this development, more and more SMEs are venturing towards cloud based technology to enhance competitiveness. This means there is a high potential for SMEs to be vulnerable towards cloud based threats such as identification theft and data breach in organizations. These threats can cause substantial financial loss and via this partnership Trend Micro aim to provide solutions for security content and threat management.(L-R) Mr. Dennis Koh, Managing Director, CSC Malaysia Sdn Bhd, Tuan Haji Safiee bin Mohammad, Executive Director, HeiTech Padu Berhad and Mr. Wong Keng Hoe, Director, Project Management & Solution Marketing, Mesiniaga Berhad, Mr. Goh Chee Hoh, Managing Director, SEA region, Trend Micro

Migration to the cloud continues while threat landscape evolves
According to a study by Gartner, Inc., penetration of cloud email and collaboration services will stand at 10 percent and broader scale adoption will be under way by the end of 2014. Additionally, a study conducted by Forrester Consulting shows that cloud computing adoption has continued to accelerate in the Asia Pacific and Japan region, with close to 90 percent of respondents viewing cloud technology as relevant to their business. Nevertheless, 74 percent of respondents indicated that data privacy is the main obstacle to cloud adoption among organizations.

Gartner predicts that by 2016, at least 50 percent of enterprise email users will rely primarily on a browser, tablet, or mobile client, instead of a desktop client. The huge growth in consumerization or Bring Your Own Device (BYOD) presents significant new security challenges for enterprises as IT managers have little control over those new endpoints.

The global security industry is at the crossroads, facing a complicated horizon that covers an escalation of targeted attacks against companies; growth in the use of unsecured personal mobile devices; and cloud implementations where data can be accessed anytime and anywhere. Another concern is the proliferation of Advanced Persistent Threats (APTs), referring to persistent attacks on specific targets that covert to access sensitive information such as intellectual property, negotiation strategies, or payment card information. The trend shows SMEs, which have higher risk in intellectual property security, have become an easy target for APTs.

Trend Micro leads the way in security
Trend Micro has a proven track record of leading the way in successfully identifying emerging threats and developing appropriate solutions, which not only provide better, faster threat protection and adaptive security but help partners differentiate their business and grow share of the cloud and data center security market.

Trend Micro is building customers trust within the post-PC landscape where data and devices are exposed and ubiquitous. “Our security model puts the spotlight on data by integrating threat and data protection capabilities within a unified framework, ensuring visibility into who is accessing what data, when, where and how,” said Goh Chee Hoh, Managing Director, SEA region, Trend Micro.

“Three years ago, Trend Micro led the industry with the Smart Protection Network, which correlates data from more than 70 billion daily queries and has protected more than 130 million users since first unveiled. Now, we are moving even further ahead in the face of advanced, multi-faceted, targeted attacks by leveraging our scalable cloud security advantage and customizing it for the data, infrastructure, devices and applications supporting the cloud journey.”

Partner with the best in the industry
With global leadership and financial stability, Trend Micro is the vendor with the strongest growth in the security content and threat management markets. Trend has been working with resellers, system integrators, and distributors since the very beginning.

“We continue to be committed to strong, and mutually-beneficial, channel partnerships and we are the perfect partner for you to take your customers’ journey from the physical to virtual to cloud because we provide protection every step of the way,” Goh said at the signing ceremony of Trend Micro Affinity Program with leading IT service providers, CSC Malaysia Sdn Bhd, HeiTech Padu Berhad and Mesiniaga Berhad.

Designed to be simple yet flexible, dynamic and relevant, the Trend Micro Affinity Partner Program offers all of the benefits that will enable partners to embrace business change and maximize cloud revenues for their customers. For more information, visit http://affinitypartner.trendmicro.com/affinity/programoverview.aspx