U MOBILE WIDENS CONSUMER REACH WITH NEW STORE IN MALACCA

Telco celebrates opening of 13th Store in the Historical City with exciting promotions

Kuala Lumpur, 21 May 2012 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic mobile service provider, added a splash of orange in the colourful and culture-packed streets of Malacca when it opened its 13thoutlet in the historical, World Heritage Site-certified city.

The new store is part of the company’s initiative to widen its footprint in the southern region, enabling more customers to enjoy the telco’s innovative and high-quality services which are paired with great value propositions. The store will also provide customers greater accessibility to U Mobile’s products and services.(From sixth left), Kevin Yip Head of Device & Branch Operations of U Mobile; Dr. Kaizad Heerjee, Chief Executive Officer of U Mobile; Alex Tan, General Manager of Channel & Distribution of U Mobile and Michael Mah, Head of Sales, U Mobile posing for photograph with staff of U Mobile’s new store in Malacca.

Services available at the store include providing prepaid starter packs and top-up vouchers, postpaid packages, payment transactions, and customer service support by friendly U Mobile staff.

Dr. Kaizad Heerjee, Chief Executive Officer of U Mobile said, “With the new store, we are looking to provide our customers greater convenience and access to our products and services, allowing them to enjoy all the benefits of being a U Mobile subscriber. Customers have always been our utmost priority and this initiative too will allow us to hear more from our customers, understand their needs and challenges, and foster closer relationships.”

“This is also parallel to our three-pronged strategy, which is to broaden our network coverage and infrastructure, offer innovative products and services to build our brand and extend our reach through traditional and non-traditional distribution channels,” he added.

The telco made its presence felt during the opening ceremony of its first outlet in Malacca when an army of U Mobile promoters, wearing orange-coloured wigs, sunglasses, T-shirts and clasping orange-coloured U Mobile flags, marched the streets of Taman Melaka Raya. Accompanying the ‘orange army’ was a troop of lion dancers, who formed a mini parade within the area.

Officiating the ceremony was Dr. Kaizad who was accompanied by Alex Tan, General Manager of Channel & Distribution of U Mobile; Kevin Yip, Head of Device & Branch Operations of U Mobile and Michael Mah, Head of Sales of U Mobile. They placed flags on the floor stands, signifying Malacca is officially U Mobile territory. An explosion of confetti was then launched and a lion dance performance followed, which added a celebratory mood to the new store opening.

Customers were invited to join the eventful celebration at the store and treated with special promotions and rewards. Four units of HTC Sensation XE were given away to customers who attended the opening ceremony during the lucky draw sessions.

In addition, customers who registered for a postpaid plan plus a supplementary line were awarded with a free ZTE F116 mobile phone worth RM249. The first 20 customers who subscribed to the telco’s postpaid or prepaid plans were given a limited edition Dragon-shaped thumb drive courtesy of U Mobile. Limited edition BlackBerry tumblers were also given away to the first 25 customers who downloaded the free tumbler coupon from U Mobile’s Facebook page.

For more information on the whereabouts of U Mobile stores and its latest promotions, log on to U Mobile’s website at www.u.com.my.