Buddy Media Expands YouTube Integration; Launches First Global Solution for Brands and Agencies

Comprehensive Suite of Social Applications, Global Content Targeting and Analytics Enable Full Customization of YouTube Pages

SINGAPORE, April 4, 2012: Buddy Media, the social enterprise software of choice for eight of the world’s top ten global advertisers, today announced the launch of the first global YouTube social marketing solution. Now brands and agencies can deploy a comprehensive suite of “sapplets,” or social applications, to customize their YouTube pages, and deliver relevant social content globally based on a user’s country and language settings.

Video social applications consistently are among the top three most popular social applications in the Buddy Media social marketing suite.

“It’s crucial that brands deliver the right content to the right person at the right time, and Buddy Media is the only company that can help brands across the web and now on YouTube” said Michael Lazerow, founder and CEO of Buddy Media. “With our best in class social applications now integrated with the world’s largest video platform, brands can drive more engagement and ROI from their social marketing programs.”

Buddy Media launches with the largest suite of social applications for YouTube available, allowing brands and agencies more flexibility than any other solution on the market. Brands and agencies can also receive enterprise level reporting, so that they can more efficiently track analytics across many YouTube channels. The following social applications, or “sapplets” are now available for brands to customize their YouTube pages:

· Branded Video Player: Optimize engagement with video content by creating a customized, user-friendly viewing experience

· Image: Link images, such as banners and photos, and add sharing functionality.

· Quiz: Test your fans with a series of questions and display the results. Encourage fans to share quiz results and track sharing patterns.

· Vote Up/ Down: Allow fans to vote for the content they like most, such as an image of a favored team, and against content they like least, to create a dynamic leaderboard of fan rankings.

· Photo Gallery: Showcase images to maximize fan interaction. Link photos to increase traffic to your website or drive sales.

· Product Gallery: Display product information, such as price, description and images. Funnel fans directly to the shopping cart by adding product links.

· Pledge: Drive users to share pledges by offering deals that are unlocked after the pledge goals are reached.

· Poll: Give fans an opportunity to provide an opinion and view.

· RSS: Keep fans engaged with dynamic content that automatically populates via a valid RSS feed, such as through Twitter or blogs.

All of these social applications feature Buddy Media’s powerful social hooks to encourage sharing.