FUJITSU INFUSES JAPANESE ‘TAKUMI’ IN 2012 LIFEBOOK LINEUP

First wave of LIFEBOOK (LH532 and AH532/A532) accentuates Japanese philosophy for fine craftsmanship and highest world class quality

Kuala Lumpur, April 18, 2012 – Fujitsu, the No.1 Global Tablet PC Vendor (*Source IDC by worldwide shipment), today unveiled the first of its 2012 product line-up with designs riding on the Japanese Takumi (匠) Japanese craftsmanship philosophy.

*Source: IDC Worldwide Quarterly PC Tracker Q4 2011, Tablet PC includes Microsoft Windows based Tablets and excludes Media Tablets such as the Apple iPad and Android-based Tablets.

Staying true to its Japanese heritage of over 30 years in PC-making, Fujitsu firmly adheres to the spirit of Takumi - the Japanese tradition of craftsmanship and professionalism, to produce only the finest and quality products that are constantly innovative in their way.Ms. Yap Hui Hui, Country Manager Malaysia, Fujitsu PC Asia Pacific Ltd. (FPCA) said “Fujitsu is proud to be a Japanese company that is well-recognised globally for producing quality PC products with cutting edge innovations and technologies for over 30 years.”

“Ingrained with the Japanese Takumi philosophy; our LIFEBOOK design for Year 2012 are works of art on their own - encompasses a distinct and uniform identity, while balancing style and performance for the everyday lifestyle, be it work and play.”

The Takumi Philosophy (匠)
Ultimate dedication, expertise and experience to create the perfect Fujitsu LIFEBOOK
The new 2012 Fujitsu range of LIFEBOOK is intrinsically designed with the Takumi Philosophy which embodies 4 key elements: –

a) The Infinity Mark as a badge of excellence and innovation;
b) The distinctive F-Line Keyboard outline that illustrate craftsmanship and attention to details;
c) A minimalistic, Zen-like Rounded Profile to signify simplicity and undivided focus on quality; and
d) User-Centric Shared Details in the forms of a perfectly clean and levelled palm rest and a dichromatic, double injection colour isolation keyboard, a chrome on/off power button and clear indications of the ports on the sides of the keypad for ease of use and a class of sophistication.

The LIFEBOOK LH532 – A Perfect Mix of Elegance and Colours
Immerse in Elegance with the LIFEBOOK LH532

The LIFEBOOK LH532 is minimalist in design, yet exceptional in quality that comes with a touch of class. Powered by the 2nd Generation Intel® Core™ processor, with Intel® 7-Series chipset, the new LH532 is enhanced by the NVIDIA® Optimus™ Technology with embedded 2GB VRAM and the DTS Boost™ Sound Enhancement for superior graphics and audio performance.

LH532 weighs at 2.1kg, which possesses a distinctive F-Line, spill-resistant keyboard, soft touch pad; and a delicate, levelled surface for added comfort. LH532 is available with a colour option of Shiny Black and Garnet Red that delivers a suede-like textured chassis.

The innovative Face Sense Utility enables the built-in High Definition camera in the LH532 to detect a user’s presence and intelligently pauses or stops applications or activities on the laptop when users are away.

The LH532 various features also include the Anytime USB Charge feature, which enables a hassle-free battery boost counter for any emergencies. With this feature users can charge external devices, whenever and wherever, even when the laptop is switched off.

LIFEBOOK LH532 AP Edition – Only in Asia Pacific region
LIFEBOOK LH532 AP Edition, that is available exclusively in the Asia Pacific region, retains the same optimum specifications as the LH532, but comes brilliantly in a potpourri of lifestyle colours - Shiny Black, Ruby Red, Lavender and Matt Black that redefines style, making it the most powerful, functional and yet affordable 14-inch mainstream laptop today.

The LIFEBOOK AH532/A532 – The Perfect Multimedia Desktop Alternative
Achieve greater mobility, performance and multimedia experience with the LIFEBOOK AH532/A532.

Riding on the 2nd Generation Intel® Core™ processor with Intel® 7-Series chipset, the AH532/A532 has the latest, built-in, high speed 1600MHz memory module for smooth processing, even with multiple applications,

This machine is packaged with the latest NVIDIA® GeForce GT620M graphic card with 2G VRAM, and offers the most compelling visuals on its 15.6 inch SuperFine High Definition TFT back-light LED wide screen display. Along with this the machine is loaded with DTS Boost™ sound enhancement that gives a real theatre sensation to all sounds.

The AH532/A532 offers a high flexibility with the modular bay device, which supports the DVD Super Multi Writer and the Blu-Ray writable drive that allows users to play their favourite Blu Ray movies on the AH532.

Adopting the Takumi philosophy, the machine features a classy isolation, spill-resistant keyboard with a full key and number pad for swift game-playing and typing conveniences. The AH532 is also designed to be slimmer in built, measuring only 36.5mm in its diameter and lightweight in its class at approximately 2.4kg.

Further to all the features, the AH532/A532 also comes equipped with a High Definition camera, built-in digital microphone and high quality stereo speakers, Bluetooth® v4.0, 4 USB ports, HDMI (High Definition Multimedia Interface) and up to 802.11n wireless connection; essential to getting connected to the world at the comfort of your home or office.

富士通在2012年推出注入日本“匠， Takumi”精髓的LIFEBOOK

LIFEBOOK第一波主打（LH532和AH532/A532），突出日本匠理念，引出作工精细和世界一流的高品质

吉隆坡，18日讯 – 富士通，全球第一的平板电脑销售商（*据IDC的全球出货量统计），今天推出了其在2012年的首个产品线， 并注入了日本匠（Takumi）的日本工艺设计理念。

*资料来源：国际IDC 2011年第四季度PC报告，平板电脑包括了基于Microsoft Windows的平板电脑， 但不包括媒体平板电脑，如苹果iPad和基于Android的平板电脑。

保存其在日本超过30年在个人电脑生产文化，富士通秉持奉行“匠”精神 - 日本传统工艺和专业理念，以此方式不断创新生产最优质的产品。

富士通个人电脑亚太有限公司（FPCA）的大马总监叶慧慧表示：“富士通很自豪为一家， 被公认为透过30年的创新技术并生产全球高品质的个人电脑产品，的日本公司。”

“结合日本“匠” 根深蒂固的理念，我们为2012年的LIFEBOOK设计为电脑本身就是一个艺术作品 - 包括一个独特和统一的结构，均衡风格予日常的生活方式，和发挥工作与娱乐的功能。”

“匠”之哲学（Takumi）

最终的奉献精神，专业知识和经验，创造完美的富士通LIFEBOOK。 新一系列的2012年富士通LIFEBOOK设计环绕“匠”哲学，体现出了4个关键要素： -

一）Infinity Mark作为一个卓越和创新的徽章;

B）与众不同的F-线型键盘廓，说明了工艺和注重细节;

C）一个简约，禅般的圆形剖面，以示质量的简单性和品质的注重;

D）以用户为中心的一个完全干净和平整的掌托的双色隔离键盘，镀铬式的开/关电源按钮和键盘两侧的端口的明标明。



其中推出的富士通LIFEBOOKS就有：

LIFEBOOK LH532 - 一个优雅与色彩的完美组合

LIFEBOOK LH532 AP版 - 只限于亚太地区

富士通LifeBook AH532/A532 - 完美的多媒体桌面代表