HP Unveils Its First Business Ultrabook, Offering Industry’s Best Battery Life

HP Folio designed to bridge gap between professional and personal life

KUALA LUMPUR, April 3, 2012 – HP today introduced its first business Ultrabook™, which features a thin and light design, strong security options and a responsive solid-state hard drive for the ultimate mobile experience.

The HP Folio13 also delivers up to 9.0 hours of battery life, the highest performance available among Ultrabook™ devices currently on the market.(L-R, foreground), HP Malaysia Personal Systems Group (PSG)’s Charlie Cheah, Market Development Manager for Consumer Portables, Kim Dae Hwan, Country General Manager and James Low, Market Development Manager for Consumer Desktops and Accessories posing with their new product line up at the recent launch.

With battery life to get you through the workday, users are no longer saddled with carrying power adapters to charge their notebook PC. Plus, a wide array of ports, including Ethernet, eliminates the need to carry cumbersome dongles. Mobile professionals can now stay productive and get through their entire business day – from home to business and back home – with only the HP Folio13.

“This category of product breaks new ground and will be a likely choice for businesses to offer to employees looking for a more consumer centric experience,” said Crawford Del Prete, Chief Research Officer, IDC. “We expect Ultrabooks™ will re-ignite interest in the small form factor PC category, and by 2015 expect 95 million Ultrabooks™ will be shipping WW annually.

Measuring less than 0.75-inch thin and utilizing an ultra slim 13.3-inch diagonal high-definition (HD) BrightView display, the HP Folio13 weighs just 1.50-kg.

Powered by the latest Intel® Core™ processors, the HP Folio13 also includes Intel® Rapid Start technology which gets your system up and running fast to help you save time.

The HP Folio13 includes a backlit keyboard for mobile users who work in low-light conditions. A full array of ports, including RJ-45 and USB 3.0, allows users greater flexibility to connect to the information they need. The HP Folio13 also includes a solid-state drive (SSD) with 128 GB of storage for fast response times and increased reliability.

The HP Folio13 features HP CoolSense technology, which uses advanced hardware and intelligent software for a noticeably cooler notebook. The notebook also includes an HP Imagepad for highly accurate, advanced multitouch gesture support.

Additional features include an HP TrueVision HD Webcam for brighter, cleaner HD images, and Dolby® Advanced Audio.

Users who need a desktop-like environment or additional audio, video, network and USB connectivity can connect the HP Folio13 to the HP USB 2.0 dock.

Pricing and availability
The HP Folio13 is available in Malaysia with a starting price of RM2,999.
Additional information is available at www.hp.com/personal.

HP Introduces Its First 27-inch All-in-One PC

New line-up also includes HP’s most powerful Pavilion PC to date



KUALA LUMPUR, April 3, 2012 – HP today unveiled new consumer PCs that offer consumers and professionals enhanced design, performance and convenience.

— HP Omni27 PC is the company’s first 27-inch diagonal All-in-One PC and the first non-touch HP PC to feature HP’s exclusive Magic Canvas software for a truly engaging entertainment experience
— HP Pavilion HPE Phoenix h9 PC, one of HP’s most powerful Pavilion PCs to date, is engineered to deliver incredible performance for power-hungry applications

Standout style, performance and simplicity
The HP Omni27 All-in-One PC is designed specifically for consumers who demand meticulous design, simplicity and performance. Its elegant flat panel display features edge-to-edge glass and tilts up to 25 degrees, allowing users to adjust the 27-inch diagonal high-definition (HD) screen to their comfort level.

The HP Omni27 is the first non-touch HP PC to feature HP’s Magic Canvas software, which allows the desktop to expand horizontally and accommodate the photos, videos and applications that users need. Windows desktop shortcuts, task bar and start menu can all be accessed through the HP Magic Canvas, so users can work without leaving the intuitive interface.

Convenient features like HP LinkUp Technology also let users access and edit content from a notebook PC on the Omni27’s large display with minimized file transfer hassles.

As powerful as it is beautiful, the HP Omni27 offers multi-core processors, advanced HD graphics and up to 2TB of storage. Additionally, standard features such as Beats AudioTM, a Blu-Ray disc drive and optional TV tuner make it the ideal multimedia machine.

Powerful machine that keeps you in the spotlight
The HP Pavilion HPE Phoenix h9 is the company’s most powerful Pavilion PC to date, offering a futuristic design and expandability for users focused on content creation and immersive gaming.

Distinct hardware details, including armor plating that extends across the top and front of the bezel and attention-grabbing lighting in red, make the HPE Phoenix stand out among today’s desktop PCs. The HPE Phoenix has room for up to 16GB of DDR3 memory and three internal hard drives, enabling users to push their performance to the limit. It also offers a valet tray equipped with USB ports for easy access and charging of smartphones, digital cameras and MP3 players.

With a peek-a-boo side panel, the HPE Phoenix also has available an optional liquid cooling system to extend the life of the PC by drawing heat away from high-performance processors, and protecting sensitive components from heat overload.

High-end discrete graphics cards can also support multiple displays, while delivering captivating video performance and picture quality. Exclusive features such as HP Magic Canvas, LinkUp Technology and Beats AudioTM offer users a simplified experience.

Users can also rise to the next level of immersive gaming with RIFT Digital Collector’s Edition, the latest massively multiplayer online role-playing game (MMORPG) from Trion. Users can download and enjoy free access to RIFT for sixty days with every purchase of HP Pavilion HPE Phoenix. Following which, a charge of around US$15 per month is necessary for continuous access to the game.

Pricing and availability
— The HP Omni27 All-in-One PCs are expected to be available in Malaysia from March at a starting price of approximately RM4,388.
— The HP Pavilion HPE Phoenix h9 PCs are expected to be available from mid April 2012 in Malaysia at a starting price of approximately RM4,288.