MOST PROMISING QUALITIES FOUND IN ‘U’

U Mobile clinches the coveted Frost & Sullivan “Most Promising Service Provider of the Year” award

Kuala Lumpur, 13 April 2012 – The celebratory mood continues at U Mobile Sdn Bhd with Malaysia’s most dynamic and innovative telco bestowed Frost & Sullivan’s ‘Most Promising Service Provider of the Year’ award at the 2012 Frost & Sullivan Malaysia Excellence Award ceremony held last night.

Cheers and applause defined the moment when U Mobile was announced the winner of the category during the ceremony held at Doubletree by Hilton. The award was presented by Mr. Manoj Menon, Partner & Asia Pacific Managing Director of Frost & Sullivan Asia Pacific to Dr. Kaizad Heerjee, Chief Executive Officer (CEO) of U Mobile.

U Mobile joins the ranks of other outstanding players in the Information, Communication and Technology (ICT) industry, whose achievements earned them the prestigious recognition from Frost & Sullivan, one of the world’s leading market research firms. U Mobile’s clear leadership is demonstrated through its outstanding subscriber growth rate and disruptive service innovation which has outranked other contenders in the field.

It was also U Mobile’s bold business and marketing strategies manifested in a string of many “firsts in the market” that won it the title of Most Promising Service Provider of the year. U Mobile aced its performance in 2011 through its well-defined three-pronged strategy – expanding network infrastructure, strengthening its brand through innovative product offerings and widening distribution channels. This business strategy also helped U Mobile carve a milestone achievement in August 2011 when it reached one million subscribers with an increase of 900% within 1 year.

“I would like to extend our deepest gratitude to our customers, dealers and vendors who have shown unremitting support to U Mobile, which helped us garner this prestigious award. It is indeed an honour to be recognised by industry experts and it has certainly motivated us to continue to be bold and dynamic with our product offerings and business operations,” said Dr. Kaizad.

“The win is also a credit to our U Mobile team members, whose dedication and commitment to the company helped establish U Mobile as a reputable entity and a force to be reckoned within the industry,” he added.

The company took the broadband market by storm when it first introduced its 42mbps mobile broadband service in September 2011. U Mobile also innovates with its prepaid services by offering nationwide on-net free calls, free SMSs, unlimited mobile internet and zero roaming charges in Singapore. Its postpaid package too is a unique gem in the market – combining voice, SMS and data plans in a single package, which was widely recognized as the best value postpaid package in the market.

U Mobile has also demonstrated its innovation and thought leadership via its unique network sharing strategies through collaborative efforts with other industry partners, providing its customers nationwide coverage. This is evident through the company’s 3G Radio Access Network (RAN) sharing pact with Maxis Berhad, which was the first active partnership of this nature in Asia.

In enabling customers to enjoy greater accessibility to U Mobile products, the telco proactively broadens its distribution network and channels, bringing U Mobile products and services closer to the public. Apart from U Mobile direct service centres, U Mobile products are also available at all Cosway, 7-Eleven, and Singer outlets nationwide, at hypermarket chains such as Giant, Tesco and Carrefour and even at independent convenient stores located in residential areas.

The recognition comes fresh on the heels of the company’s award from PC.com. U Mobile received the “Rising Star” of the year award in the magazine’s Reader’s Choice Awards 2011 for its outstanding market performance, subscriber growth and unique product & service offerings in 2011.

For more information on U Mobile and its product offerings, log on to U Mobile’s website at www.u.com.my.

U Mobile 杰出成就再受市场肯定
荣获极负盛名Frost & Sullivan “2011年度最有潜质服务提供商” 殊荣

吉隆坡4 月13 日讯 – 国内最具活力和创新的电讯公司U Mobile 喜事连连，在昨晚举行的2012年 Frost & Sullivan 马来西亚卓越奖颁奖仪式上摘下“年度最具潜质服务提供商”奖项。

在希尔顿酒店 Doubletree 举行的颁奖礼上，当U Mobile 被宣布为此奖项的优胜者时，现场响起如雷的欢呼和掌声。U Mobile 首席执行长Dr. Kaizad Heerjee从亚太区Frost & Sullivan的合伙人及亚太区董事总经理, Manaj Menon 先生手中接过此奖。

Frost & Sullivan 是全球首要的市场调查公司之一。U Mobile荣获此奖项，使它跻身资讯、通讯及科技行业中其他以优越成就而获得Frost & Sullivan 极负盛名奖项所表扬的杰出同业。U Mobile 突飞猛进的用户增长率和无出其右的铲平创新，凌驾市场竞争者，展现其市场领军地位。

U Mobile 之能够荣获“年度最具潜质服务提供商”，是由于该公司采取大胆的市场策略，在市场上建立一连串的“首创”之故。 U Mobile在2011年采取了明确的三管齐下策略－透过革新产品及强化品牌，扩大经销渠道，以及拓展基础网络建设，赢得市场战绩。公司用户人数在2011年8 月冲破1百万大关，在短短一年内激增900%。

Dr Kaizad 表示，“我非常感激我们的顾客、经销商及销售商给予U Mobile的鼎力支持，让我们荣获这项杰出的奖项。能够得到同业行家的肯定，对我们的确是一种荣幸。我们会再接再厉，继续采取大胆和积极的市场策略，提供创新产品、服务和经营我们的业务。”

他补充说，“这项殊荣也归功于我们的U Mobile 团队成员。他们对公司的无私奉献帮助U Mobile 成为一家声誉良好的机构和电讯业中备受看好的一股势力。”

该公司于2011年9月推出市场上至今最快的42mbps流动宽频服务，在宽频市场上引起一场轰动。U Mobile也在预付配套方面推出革新性的服务，即相同网络免费拨电、免费短讯、无限流动网络及新加坡零收费漫游。该公司的后付配套集语音、短讯及数据计划于一体， 成为市场独一无二的绝佳配套， 被公认为市场上最物超所值的后付配套。

U Mobile透过独特的网络共享策略，展现其创新和领导思维，在与其他同行业者建立合作伙伴的协作之下，为客户提供全国涵盖。这可明显从该公司与明讯共享3G无线接入网络（RAN），成为亚洲首个于相关领域实现积极网络共享协议的伙伴关系。

为了方便客户能够更容易买到U Mobile 的产品，该电讯公司积极扩大其分销网络和渠道，让其产品及服务更贴近民众。U Mobile 的产品除了在本身的服务中心销售之外，也可以在遍及全国的科士威、7-11和胜家经销商购得，还有各大连锁霸市，如Giant、Tesco和家乐福，以及在设立于住宅区的独立便利店设有销售点。

在获得这项殊荣之前不久，U Mobile也荣获 PC.com 杂志2011年“读者评选奖”的年度“崛起之星”奖，以表扬该公司在2011年的杰出市场表现、快速用户增长和独具创新产品及服务。

欲了解更多有关U Mobile提供的产品和服务，请浏览http://www.u.com.my.