MAXIS AND IJN ESTABLISH PARTNERSHIP TO BRING HEALTHCARE CONTENT AND AWARENESS TO MAXIS CUSTOMERS

Kuala Lumpur, 3 May 2012.
Maxis Berhad (Maxis), Malaysia's leading integrated communications service provider and Institut Jantung Negara (IJN), a leading centre for cardiovascular and thoracic health in the region, today announced its first ever partnership to bring healthcare content services via mobile technology to Maxis customers and create awareness on heart health for Malaysians. Through this partnership, Maxis is providing heart health content to all its customers, which they can access via any mobile phone with SMS features, smart devices or the web.

Maxis customers who are interested to receive heart health tips via SMS can subscribe to the service to receive three SMSes a week. The contents of these SMSes will be endorsed and provided by IJN. Additionally, customers with smartphones can access valuable heart health related information and tools for free by downloading the new myHealthy Heart smartphone app. Meanwhile, those with web access can visit the online health portal health.mylaunchpad.com.my for a range of health related information.(From left) YBhg Prof Dato’ Dr. Mohd Azhari Yakub, Deputy Chief Executive Officer, Institut Jantung Negara; YM Raja Tan Sri Dato' Seri Arshad Raja Tun Uda, Maxis' Chairman; and Suren Amarasekera, Maxis' Joint Chief Operating Officer, officially launching the new MyHealthy Heart application, in conjunction with the Maxis-IJN partnership.

In his speech, YBhg Prof Dato Dr Mohd Azhari Yakub, Deputy CEO of IJN, extended his thanks to Maxis for choosing IJN as its partner in delivering the heart health information service and hoped that it will be a win-win partnership.

“I believe that this collaboration between IJN and Maxis is very meaningful as both organisations have complementary strengths and specialisations. This collaboration will be of great benefit to Malaysians who use our heart health information service to improve their wellbeing and lifestyles,” said Dato Dr Azhari.

Suren J Amarasekera, Maxis’ Joint Chief Operating Officer, said, “Maxis and IJN have come together as two integrated solutions providers. As leaders in our respective fields, our partnership is a good fit and we certainly complement each other by making available a wide range of IJN-endorsed content for Malaysians and creating public awareness of cardiovascular diseases with vital heart health information through mobile technology and applications.

“We are also proud to partner with IJN as it is a step in the right direction for Maxis in working towards a future where technology will ensure that everyone will have access to life services such as healthcare and education,” said Suren.

In conjunction with the partnership, Maxis will be contributing 10% of revenues generated from all SMSes to IJN Foundation for its’ patient assistance programme. IJN Foundation in 2011 has disbursed RM2 million to assist underprivileged patients.

Details of the services in conjunction with the partnership include:

IJN-endorsed heart health related content
Maxis will offer IJN-endorsed SMS content providing customers with useful information and important health tips related to general heart health, cardio fitness and cardiac diet as a start, in both English and Bahasa Malaysia. Customers will be able to receive all these great health tips in the form of SMSes, 3 times a week at a cost of either RM2 per month or on a per SMS basis at RM0.20 sen per SMS. All a customer needs to do to subscribe to the service is dial *200#, select “Health and Wellness” and follow the instructions for the various options they can choose from.

myHealthy Heart Smartphone App
The new Maxis’ myHealthy Heart app can be downloaded on iPhone and Android devices. Customers can use this app to access free valuable heart health related information and tools, such as pedometer, BMI calculator, Framingham risk score, popular Malaysian food calorie information, common medication for certain heart conditions, medication reminders and also the latest news on heart health. The SMS content package can also be subscribed through this app.

Online Health Portal
In conjunction with the partnership, Maxis also launched its online health portal health.mylaunchpad.com.my, featuring a dedicated Heart Health section with a range of useful content such as exercise and diet ideas, as well as other general health topics that have been provided in partnership with IJN, Men’s Health and one of Malaysia’s fitness gurus, Kevin Zahri.