ChopInk to Help Retailers Go Digital with their Loyalty Cards

Mobile App Solution Out to Revolutionize Loyalty Program Experience for Retailers by Transforming Irregular Customers into Frequent Buyers

Kuala Lumpur, 13 July 2012 – Werebits Sdn Bhd, a mobile applications (app) developer that is supported by Cradle Fund Sdn Bhd (CRADLE) today announced the official launch ‘Chopink’, a cardless loyalty system that uses mobile-phone based app to replace paper-based loyalty stamp cards.

Despite the wide-spread popularity and use of paper-based loyalty stamp cards among retailers as a marketing tool and reward program, they are difficult to track – often being lost or misplaced by customers - and it does not tell the retailers who their loyal customers are. For consumers, it is the hassle of having to carry around many of such cards with them their wallets. By bringing the loyalty cards online through a mobile app, Chopink revolutionizes the loyalty program experience for both retailers and consumers.(From Left:) Lim Sin Khim, CEO of Wings Musicafe; Ho Heng Yew, Marketing Director Of Werebits Sdn Bhd; Teon Ooi, Co-founder of ChopInk; Aida Noryati Abdul Muti, Marketing Manager of Gloria Jean’s Coffees with Tan Hai Hsin, Managing Director of Retail Group Malaysia launching the ChopInk mobile app.

“For small to medium sized retailers, paper-based loyalty stamp cards are one of their favourite loyalty marketing tools but they have very mixed results due to the analog nature of these cards. Our goal is to give retailers a simple yet innovative solution to transform their occasional customers into super fans and frequent buyers while giving them the insights of who their regular and inactive customers are”, said Ho Heng Yew, Marketing Director of Werebits Sdn Bhd.

Through ChopInk, retailers are able to know who their regular customers are and maintain a repository of their contact information for use in future marketing campaigns and reward programs. They can decide what and how much they want to give away for their reward program and how many loyalty stamps it will take for customers to receive rewards. Chopink will also work with individual businesses to tailor their loyalty program to whatever suits their current needs. Retailers can run multiple programs through Chopink, and include rewards for multiple products or services at once.

“With the highly competitive nature of the retail and particularly food and beverage (F&B) businesses here in Malaysia, it is vital that retailers know how to engage customers effectively on an on-going basis. It is also important that they are able to go beyond capturing market share to retaining it,” said Tan Hai Hsin, the Managing Director of Retail Group Malaysia who was also present at the launch event to share insights on the latest retail trends in Malaysia. He cited various examples of how some F&B outlets with good brands have closed down while other relatively new brands appear to experience phenomenal growth.

For consumers, how Chopink works can be summarized in just three simple steps. All they need to do is download the free Chopink app on their Apple or Android smart phones, ask for the QR code from the merchant when they want to pay, scan the QR code with the Chopink app on their smartphone and they will receive their loyalty stamp.

Chopink has already a number of retailers signed up in Penang and Klang Valley. In conjunction with its launch, it is also announcing a joint promotional campaign with Gloria Jean’s Coffees and Wings Musicafe. The first 500 Gloria Jean’s Coffees guests who download the ChopInk app and use it at specified outlets will get a free cup of regular size Gloria Jean’s Coffees beverages in the month of July. Likewise, the first 700 Wings Musicafe customers who use the Chopink app will get a free cup of milk tea.

“What retailers need is a capable platform to manage their loyalty programs, the analytics to help them measure success and low-cost technology to make it happen. Since mobile technology is becoming ubiquitous among consumers, it was the obvious choice for us to deliver the Chopink service with smartphone apps. We believe ChopInk will see a strong take up with the retailers,” ended Ho.