Samsung NX1000, NX20 and NX210 - the world’s first SMART compact system cameras with built-in Wi-Fi connectivity

KUALA LUMPUR, Malaysia, 5 July 2012 – Hot on the heels of the launch in Beijing in April, Samsung is introducing its award-winning NX series with three new compact system cameras (CSC) that pioneer built-in Wi-Fi connectivity to Malaysia. The NX20, NX210 and NX1000 models are available immediately. All three SMART cameras will enable photography amateurs and enthusiasts to produce professional quality images, share and store them straight from the cameras.

The three additions to the NX range mark an evolution in Samsung’s SMART Camera offering, demonstrating Samsung’s depth of understanding and experience in digital imaging innovation. The wireless connectivity capability means that image quality is not sacrificed when sharing images or videos with family and friends.

“Samsung is paving the way by introducing the world’s first SMART compact-System-Cameras for professional images. With the inclusion of built-in Wi-Fi connectivity, Malaysians can share photos and videos straight from their NX camera without sacrificing high quality,” said Kwon Jae Hoon, Managing Director, Samsung Malaysia Electronics.

The recommended retail prices for the NX20, NX210 and NX1000 are RM3,499, RM2,899 and RM2,499 respectively.

Introducing the NX1000, NX210 and NX20

The innovative additions to Samsung’s NX range represent the future in CSC technology: SMART cameras with in-built Wi-Fi technology that allow users to connect to wireless networks without any additional cards or devices. Full Wi-Fi connectivity is complemented by an impressive range of features, continuing the heritage of innovation that the NX series has been consistently recognized for since the launch of the NX10 in 2010.

As standard, all three NX models feature a 20.3 Megapixel APS-C CMOS sensor, developed in-house by Samsung to give high quality images in rich colour and detail. They are also fully compatible with the NX series’ unique i-Function system, enabling users to control parameters using the lens itself, adjusting the image without ever having to move off target. With Samsung’s range of nine lenses and professional standard accessories, the NX eco-system ensures that all imaging ambitions can be realised, whatever the user’s photographic speciality or interest.

Enhancing Samsung’s 2012 SMART Camera ecosystem, these latest additions to the NX range have been designed to satisfy the ambitions of users of all abilities, whether an experienced professional or someone just looking to trade-up from their point-and-shoot.

The NX1000 is highly portable and its eye-catching compact design makes it as useable as it is attractive. Available in stunning White, classic Black or eye-catching Pink it houses a feature-rich range of specs, with technology such as Smart Auto 2.0 and the Smart Link Hot Key, making it simpler than ever to shoot and share great images instantly.

The NX210 follows the NX’s design heritage, with a premium metallic finish. Like its predecessor the NX200, the NX210 also offers a 3.0” AMOLED display for viewing images and Full HD movies in brilliant resolution. With easy access to Wi-Fi functions, the NX210 allows quick sharing with friends and family, whilst with Samsung Mobile Link users can show off their best images on phones and tablets, or on the big screen with TV Link connecting the NX210 wirelessly to internet-enabled TVs.

The NX20 is the perfect match for enthusiast amateur or professional photographers looking for a highly portable camera that gives the professional look and feel of a DSLR but at a fraction of the size and weight, with the addition of an ergonomic grip to fit comfortably into the hand. Delivering impressive speed with its 1/8000s Fast Shutter, breath-taking images are shown on its clear 3.0” clear AMOLED swivel display, increasing visibility by approximately 20%. The NX20 also incorporates a range of functions and manual controls in order to deliver pro-standard pictures every time, including SVGA EVF so users can frame images like a professional.

Built-in Wi-Fi for simple sharing and saving
With Samsung’s latest SMART features, users can share pictures at the touch of a button, uploading to social networks including Facebook and Picasa, or emailing them to friends and family – all straight from their new NX camera. The cameras also offer further options for capturing and displaying images via other devices, including the ability to link to a Samsung smartphone and use as a remote viewfinder, and - with the Samsung Mobile Link function - to display images on devices such as tablets or internet-enabled TV.

Creative control at the touch of a button
Pictures shared on the spur of the moment are no longer restricted to simply shooting and sending - with the creative features of the new NX cameras, Facebook pictures can be artistic without ever going near a computer. The 10 Smart Filters and added Selective Colour function, for example, mean that users can adjust the look and feel of shots as they take them. In addition, all three cameras also feature Panorama and 3D Panorama, allowing the whole story to be told in one complete picture. With the Smart Panel featured on all the new models, settings and features can be easily accessed and applied, making creative photography easier than ever.