Yahoo! forges content partnership with Majalah Tech in Malaysia

Partnership to bring premium quality, expert content on technology to Malaysian audiences

KUALA LUMPUR, JULY 5, 2012 — Yahoo! Inc. (NASDAQ: YHOO), the technology powered media company and Majalah Tech, Malaysia’s leading Malay language technology publication today announced a partnership that will see the two publishers bring premium content to digital, mobile and gaming enthusiasts across the nation.

Through this content partnership, Majalah Tech will deliver latest information and reviews of newly-launched gadgets, product updates, interviews and articles on Yahoo! Malaysia news site to enrich users’ knowledge of technology and help them in their buying decisions. The agreement will also help drive additional traffic to Yahoo! and increase brand awareness for Majalah Tech among Yahoo!’s online audience.

Commenting on the collaboration, Country Editor of Yahoo! Malayasia, Marc Lourdes said, “Majalah Tech brings leading-edge, niche content to large Malay audiences interested in the consumer tech product news. This, combined with Yahoo!’s online reach of more than 70% and advanced targeting capabilities will deliver the best experience for online audiences.”

He added, “At Yahoo! the aim is to continually strengthen our commitment to bring locally relevant editorial content to our users and give our advertisers digital canvasses to reach the growing Malay market segment.”

According to managing editor and publisher Selva Rajan, “Majalah Tech has grown quickly and underlying this is our knowledge and understanding of our readership base and the significance of relevant news content. The combination of Majalah Tech’s content and Yahoo!’s incredible online reach offers a win-win opportunity for both parties from which both consumers and advertisers are bound to benefit.”

The Bahasa language editorial content developed by Majalah Tech will be hosted on the Technology section of Yahoo! News module www.yahoomajalahtech.com