馬來西亞ebay公佈用戶調查報告

Malaysians see eBay as a platform to sell to the world

Kuala Lumpur, March 12, 2008 – eBay, the world’s leading online marketplace, today announced the findings of a AC Nielsen Research study it commissioned to better understand the demographics and trading patterns of eBay users in Southeast Asia, namely in the Singapore, Malaysia and Philippines markets.

The study revealed that 41 percent of all eBay sellers in Malaysia considered themselves serious sellers – either actively sourcing for products to sell on eBay or using eBay as a primary source of income, which indicated that Malaysians are embracing eBay as a platform for entrepreneurship and selling to the world.

Malaysians are also very active consumers, spending close to one third of their time online browsing for goods and services on eBay; 42 percent visit eBay one to three times per week. Clothing, shoes and accessories were the most frequently purchased items on eBay.com.my at 38 percent, followed by books at 36 percent and computers and networking services at about 34 percent.

In addition, the visitors surveyed on eBay.com.my were generally affluent and well educated. 64 percent had completed tertiary education and 75 percent earned at least RM20,000 per year. Majority of them were also key decision makers for finance and technology-related household purchases. On an average, Malaysian shoppers on eBay.com.my spent approximately RM411 per month on eBay, out of the total RM542 spent online.
Credit cards were a common mode of online payment for visitors on eBay.com.my – 59 percent had used a credit card to pay for online purchases in the last twelve months. PayPal was also a popular payment method at 42 percent.
“With over 82 million users worldwide and a global presence in 39 markets, eBay is uniquely positioned as a global online marketplace providing boundless opportunities for Malaysian users to buy from and sell to the world,” said Dan Neary, Vice President at eBay.

“The eBay community in Malaysia has been very active since the launch of the upgraded eBay.com.my, which indicates that they are benefiting from the new features and enhanced functionality of the site. We have seen more than 30,000 new registrations since last November and unique visitors per month have since increased by 112 percent,” he concluded.

Other findings about eBay visitors in Malaysia:
· 75 percent are adults in the age group 25-49.
· More than 60 percent of users on eBay.com.my are male.
· Majority spend an average of 29 hours per week online, 7 hours of which are spent purchasing products / services on the Internet.
· 58 percent most frequently access eBay.com.my from home and 35 percent from work.
· 84 percent use broadband.