U MOBILE INCREASES MARKET PRESENCE WITH RADIOSHACK STORES DEBUT IN MALAYSIA

Telco the First in the Market to Offer Products and Services at Renowned Retailer of Electronics Products

Kuala Lumpur, 25 September, 2012 – U Mobile Sdn Bhd, Malaysia’s most innovative and dynamic telco, is drawing more orange dots on the map of Klang Valley as the telco widens its distribution network via a new collaboration with Berjaya RadioShack Sdn. Bhd., franchise developer for leading US-based electronics retail brand RadioShack. 

The partnership is yet another innovative and strategic initiative by U Mobile to expand its reach to a broader consumer market and provide greater convenience to consumers via the RadioShack stores in Mid Valley Megamall and Borders, The Gardens Mall. U Mobile is also the first telco to make its presence felt in the first RadioShack stores in Malaysia, which were officially launched on 20 September. 

At the two new stores, current and new U Mobile customers will be able to purchase the latest mobile devices, sign up for postpaid and broadband packages, buy prepaid SIM packs and reload coupons - all under one roof. 

Jaffa Sany Ariffin, CEO of U Mobile said, “Broadening distribution channels has always been one of our strategies and priorities, and this tie-up helps us meet customers’ needs for greater accessibility and convenience to our products and services. We are indeed honoured to be collaborating with Berjaya RadioShack Sdn Bhd as it carries some of the world’s most innovative electronic and technology products in the market and we believe both U Mobile and RadioShack will greatly benefit from this collaboration.”

The store openings were officiated by His Excellency Paul W. Jones, the U.S. ambassador to Malaysia who was accompanied by Tan Sri Vincent Tan, Chairman of U Mobile Sdn. Bhd and Jaffa Sany Ariffin.

The collaboration signals yet another addition to the company’s existing partnership with non-traditional distribution channels including Giant (GCH Retail Sdn Bhd), Singer, 7-Eleven and Cosway, making the telco’s total distribution channels more than 22,000 outlets nationwide.  

In conjunction with the collaboration, U Mobile offered great in-store promotions on the opening day where customers who signed up for a postpaid or a broadband service were entitled to a lucky draw. Attractive prizes such as a Blackberry Playbook 64GB, Nokia Lumia 800 and other U Mobile premiums were up for grabs.  

RadioShack is a leading American national retailer of innovative mobile and technology products, services and accessories. In Malaysia, the franchise is owned and managed by Berjaya RadioShack Sdn. Bhd., a subsidiary of franchise developer Berjaya Retail (Cayman) Limited. At least three more stores are scheduled to open by end 2012.

For more information on U Mobile’s products, services and the latest promotions log on to www.u.com.my.