CNN UNVEILS CNN TRENDS FUELED BY ZITE

CNN announced today the launch of CNN Trends, a news discovery dashboard that enables users to track and explore the Web’s most buzzed about stories.  Fueled by Zite technology and sponsored by Lexus, CNN Trends identifies the most conversation-provoking news topics to pair with a CNN story and content from up to ten additional sources.  

“A healthy media diet consists of news, analysis and perspectives from more than one source,” said KC Estenson, SVP CNN Digital.  “CNN Trends embraces that concept and expands on it by allowing the social Web to determine which stories are featured.  It’s the perfect place to discover new content and advance the narrative of a trending headline. ”  

The first technology integration since CNN acquired Zite in August of 2011, CNN Trends democratizes the editorial process through the social curation of news content.  By matching the moment’s top news trends with additional sources and new perspectives, users can advance and expand their understanding of the topic.  The result is a truly collaborative media experience. 

How does CNN Trends work? 
Utilizing technology from Zite, CNN Trends monitors conversations through the social Web and surfaces the topics of greatest relevancy.

To provide context for the user, each trend is anchored by a piece of content from CNN.com.
CNN Trends matches to each trending topic up to ten additional sources, providing users a launch pad to explore new perspectives and related analysis from a diverse array of publishers.
    
As the news cycle progresses, CNN Trends unearths new content and analysis to complement the evolving storyline.

“Zite is helping CNN transform the way information is bundled and delivered to consumers,” said Zite CEO Mark Johnson. “We’re excited to partner with CNN because they understand the power of Zite’s technology and are implementing it in unique ways to embrace modern media consumption habits.”

Available on the CNN.com desktop site and through mobile web at www.cnn.com/trends, CNN Trends will also be featured in modules on the CNN homepage, U.S. and World sections of the site.