GOOGLE SELECTS CBSA ONLINE AS GOOGLE ADWORDS PREMIER SME PARTNER IN MALAYSIA

Kuala Lumpur,  5 October 2012 --- CBSA Online Sdn Bhd, a unit of CBSA Berhad, has inked an agreement with Google Ireland Limited (“Google”)  to be the Google AdWords Premier SME Partner (“Google AdWords”) for Malaysia effective 1 October 2012.

AdWords is a Google advertising product that allows advertisers to display their ad at the precise moment potential customers are searching for their products or services. AdWords ads are shown as “Sponsored Links” along search results on Google, as well as on hundreds of thousands of partner sites in the growing Google Network. Ads can be geographically targeted and the client’s budget is spent only when someone clicks on their ad. Google’s advertising network reaches over 86% of Internet users worldwide and can help connect potential customers to your business.

Google AdWords Premier SMB Partners are a small group of companies dedicated to helping businesses maximise the performance of their AdWords campaign, to help them achieve the highest levels of performance. All Google AdWords Premier SMB Partners provide professional, full-service AdWords account management, from account setup to ongoing campaign optimization, and quality customer support.

According to Mr Song Hock Koon, Chief Executive Officer, CBSA Online Sdn Bhd, with the partnership, CBSA Online is now well-positioned to offer small and medium-sized businesses expert help in managing their online advertising campaigns.

“CBSA Online is honoured to be one of the first Malaysian companies to be selected as a Google AdWords Premier SME Partner. We are always looking for new avenues to broaden our offerings to our customers as we respond to the emerging digital needs of the SME market.

“This agreement with Google further supports this focus which includes making it easier for SMEs to find more customers online and to capitalise on the opportunities in the digital space.”

Mr Song added that the relationship with Google will build on CBSA Online’s strong relationships with Malaysian SMEs and hopefully, encourage more Malaysian businesses to consider online advertising as a cost-effective way to find and target new customers, locally and globally.

Google AdWords is the second agreement between the two companies.  In June last year (2011), CBSA Online entered into a five-year content license agreement with Google
to provide business listings for Google Maps in Malaysia, Singapore, Indonesia, Thailand, Philippines and Vietnam.