Aggressive ‘SWITCH ON TO NETGEAR’ Campaign Launched

Leading US-based networking company NETGEAR on pro-active Malaysian reach out to networking resellers & distributors market

KUALA LUMPUR, 6th November, 2012 — NETGEAR®, Inc. (NASDAQGM: NTGR), a global US-based networking company, today announced their ‘Switch on to NETGEAR’ program that will run from mid-November to December 31st, 2012 all across Malaysia.

This campaign is a direct marketing offer by NETGEAR to all local Malaysian IT resellers and distributors to experience NETGEAR instead, from their existing switch and wireless devices brands for SME, enterprise and retail connectivity solutions.

According to Tan Wee Fong, Sales Manager ASEAN, NETGEAR, this ‘Switch on to NETGEAR’ program is a great incentive for resellers who are looking for affordable, reliable and easily managed network products for customers.

“NETGEAR’s switch program is an opportunity for customers, who wish to shift away from their traditional network vendors due to unsatisfactory services, products or pricing. NETGEAR welcomes all resellers in Malaysia who are looking for a one-stop networking solution shop for their SME and enterprise customers.”

“Each market is different in terms of expectations, pricing and pull-factor so we wanted to develop a program that would positively impact the ROI of our end customers. NETGEAR deploys a unique approach for each different market in each region and ‘Switch on to NETGEAR’ is a program designed to be attractive to Malaysia’s reseller and distributor market.”

The ‘Switch on to NETGEAR’ program involves an incentive for an exchange of another brand’s device for NETGEAR switches or wireless device.

Tan shares, “This is a pretty neat twist especially for resellers and distributors who can identify opportunities to earn furthermore incentives when the opportunity is successfully converted to Netgear Switches and Wireless products.”

To take advantage of the ‘Switch on to NETGEAR’ program, the resellerjust have to provide NETGEAR’s competing brands’ Bill of Material (BOM) for conversion to NETGEAR switches and wireless devices. This will also be the basis to redeem the incentives.

“I am quite confident that this ‘Switch on to NETGEAR’ will attract the attention of the local IT reseller and distributor market, and they will realize the quality and economical values which NETGEAR brings about to them,” ends Tan.

Interested parties to take part in ‘Switch on to NETGEAR’, contact NETGEAR’s local IT distributor Techdata Systems Sdn Bhd for more information, or please visit: http://www.netgear.com

To learn more about other new NETGEAR products and services, please visit www.netgear.com.

开启NETGEAR活动

美国网络公司NETGEAR在马积极主动开扩网络经销商及分销商市场 

吉隆坡， 6th Nov日讯 - NETGEAR®公司（NASDAQGM：NTGR），设在美国的国际网络公司，今天宣布从11月中旬至2012年12月31日在马来西亚推广其“开启NETGEAR“计划。 

这是一项NETGEAR的直接营销活动， 以提供所有在马当地的科技分销商和经销商一个NETGEAR科技解决方案的体验，从其现有的为中小企业所设的交换机和无线设备品牌，及大型企业和零售的网络连接解决方案。 

据NETGEAR东盟销售经理，Tan Wee Fong表示，“ ‘开启NETGEAR’ 活动是一项让分销商为客户寻找经济，可靠的和易于管理的网络产品的良机。 

“NETGEAR的开启活动主要是为征对不理想的服务，产品或价格并欲转换其原本的网络供应商的客户一个机会来转换并采用NETGEAR产品。” 

“每个市场对产品的期望和定价都有所不同的，所以我们开发一个新的活动，主要为刺激市场， 并助长我们的客户的投资回报率。“ 

“ ‘开启NETGEAR’计划 包括让客户用其他品牌的设备或无线设备来换取NETGEAR交换机或无线设备。 

他还表示 “这是一个战略， 让分销商和经销商可以识别更多机会转换客户为NETGEAR交换机和无线产品的用户， 以赚取奖励金。” 

欲参与“开启NETGEAR”活动，分销商只需提供NETGEAR竞争品牌的物样清单（Bill Of Material，BOM）来交换NETGEAR交换机和无线设备。这也将是奖励的基本条件。 

有兴趣参加'开启NETGEAR‘计划的人士， 请联络NETGEAR的本科技IT经销商Techdata System Sdn Bhd。 更多详情，请游览：http://www.netgear.com