SAP Launches Technology Summit 2012 in Malaysia

Encapsulating the Advantages of Real-time Database Management by the World’s Leading Database Company

Kuala Lumpur – November 1, 2012 – SAP AG, the market leader in enterprise application software, today kicked start its third stop of Technology Summit in Asia – bringing together some of the most visionary thought leaders in the industry – with its channel partners and customers.
Technology Summit 2012 provided a platform for SAP’s partners and customers in Malaysia to gain insights from the latest trend related to database management. SAP demonstrated and delivered on their commitment to “Help Businesses Run Better” throughout the summit. The impressive line-up of industry experts showcase issues related to Real-time Data Management, Data Warehouse, Mobility Business, Enterprise Information Management, and help companies to scale their business through the adoption of SAP In-Memory Appliance (SAP HANA).

The Real-Time Data Platform is capable of delivering exceptional benefits to business analytics. It helps users to process large quantities of data in real-time from virtually any source of information; allowing enterprises to make intelligent, data-based decisions by gaining immediate access to relevant information. The SAP Real-Time Data platform will transform enterprises in the 21st century with in-memory based platform (SAP HANA), giving companies the freedom to innovate, rejuvenate existing applications, unleash new applications and new experiences.

Suraj Pai, Vice President of Database and Technology, SAP Southeast Asia said: “For over 40 years, SAP has been the leading Business Applications Company around the world. We offer solutions for companies of all sizes with the objective to help their businesses run better. Today, SAP has grown to be the number one business application software provider with its unique and comprehensive approach to cater to 24 industries like no other company can.  And while our customers have progressed from a business applications context, they’ve complained that their technology has fallen behind.  Our customers have asked SAP to take a strategic step forward in the Database and Technology area.”

SAP now offers companies the ability to transform their industry business processes into real-time awareness and action. With the combination of the Sybase acquisition and the industry leading SAP HANA innovations, SAP was the fastest growing Database Company in the world in 2011, growing at 48% year-on-year, according to Gartner. In Asia Pacific, SAP’s result was also excelled with notable growth of 176% as the company attracts an increasing number of technology adoptions amongst customers in the region.

Pai added: “SAP HANA is our dedication to our customers in data management. It enables them to access and analyze information at unprecedented speeds, and unlock business value from “big data” for real-time decision support with extreme capabilities to ingest, store and process big data in real-time.”

“SAP grew 283% on Linux and we are proud of our strategic relationship with HP, Red Hat and Intel in Coalition 4 Innovation (C4I) solutions alliance as we see many companies chose us as the best cost of ownership option in the marketplace.”

Kowshik Sriman, Managing Director, SAP Singapore and Malaysia commented: “Malaysia is positioned to leap frog other economies and be in a unique position to adopt SAP’s leading applications on a modern real-time data platform.  We are proud to be here to speak with the leading companies and build on our existing partner ecosystem to ensure local companies get local expertise along with global best practices.”

With broad support from the industry and partners, SAP has made big changes in fostering the company’s innovation, not only in software development, but also in the development of people. The Technology Summit gives the opportunity for channel partners and customers who attended to get a better grasp of real-time data management.