Connect Your Real Life Groups with LINE’s Latest Family Apps: LINE BAND and LINE Play!

– After achieving 5 million users only within five months of release, LINE BAND is finally going global to continue the momentum
– LINE revolutionizes the nature of mobile SNS to create a private channel where real life relationships are facilitated as a group
– LINE Play is also launched to provide a fun avatar communication service, further enhancing LINE’s Smartphone Life Platform

Kuala Lumpur, Malaysia (February 26, 2013) – LINE, the world’s leading mobile messaging platform, today announced the global launch of LINE BAND, a private mobile group app that provides exclusive Social Network Space to efficiently facilitate and manage real-life relationships as a group. Optimizing mobile use to an unprecedented level, LINE BAND enables users to freely share life stories and plan gatherings for different social groups through convenient features such as bulletin boards, gallery and poll.

Based on its unique service features that are private, efficient and easy-to-use, LINE BAND successfully achieved 5 million users only within five months of release in mainly Korea and Japan.
Simeon Cho, General Manager of LINE Business Office said, “Recently, LINE BAND’s user number exploded by 1 million in just about 10 days. More than 75% of the users begin using the app on an invitation-basis, illustrating how this tremendous growth was based on the power of word-of-mouth. Consequently, we gained confidence to introduce LINE BAND globally.”

He added, “We’re seeking to create a Smartphone Life Platform, where LINE assists users in every aspect of their daily lives. LINE BAND is the perfect addition to this, allowing users to connect their real life social groups online while being a big step in bringing our Smartphone Life Platform to all Malaysians.”

A private mobile group exclusively created for your real life social group!
LINE BAND offers a unique and private mobile networking space for the group to stay connected by sharing and archiving personal content without worrying about privacy settings or overloading everyone with excessive information. Keep in close touch with relatives living abroad by sharing family events, or post fun party photos from the weekend without accidentally showing them to your boss.
– Super Easy Join & Invite! BAND doesn’t require unnecessary information to join. After joining & creating a BAND, simply invite your social group members via LINE, SMS and other mobile messengers.
– Customize Your Band! Design and decorate your BAND cover to illustrate your group’s unique characteristics.
– Share Your Stories! Write news on the bulletin board, share photos on gallery, or just talk together in the chat room.
– Post & Store Content! Share multimedia files including photos (Max. 10 photos at a time), videos (Max. 1 GB or 15-minutes-long) and even large files (Max. 5 files of 4 GB at a time). All large files in MS Office format can be previewed directly and photos can be categorized under an album for convenient retrieval.

Planning with a group has never been easier!
LINE BAND enables one-stop planning with all BAND members by providing convenient and efficient features to organize offline gatherings. No more scrolling through past messages to figure out everyone’s preferences!
– Conduct a Poll! All BAND members can vote for their preferred date and place of gathering to find a schedule that works for everyone.
– Convenient Schedule Management! The smartphone-integrated group calendar enables users to save all important dates from members’ birthdays, anniversaries and planned meetings.
– The Ultimate Address Book! Even if you don’t have everyone’s phone number saved on your mobile device, you can find it all in the Address Book.

LINE users can conveniently download LINE BAND by checking out ‘Channel’ under ‘More’ tab on their LINE messenger.

LINE Play creates a customizable world of freedom and fun online!

Together with LINE BAND, LINE Play was also globally released. LINE Play is an avatar communication service where users can create custom avatars and interact with LINE friends and other users from all over the globe. With LINE Play, users can embrace freedom of expression by decorating their rooms and designing their avatars, as well as enjoying communication within the smartphone avatar community. This fun and interactive service achieved 2 million users in Japan within two months of release. LINE Play is now available free on Android and iOS smartphones.
For more information, please visit the following websites:
– LINE BAND: http://band.naver.com/index.nhn?siteLang=en
– LINE Play: http://play.line.naver.jp/en
– LINE: http://line.naver.jp/en/