LINE 与Chatime联手吸引更多粉丝

（吉隆坡2014年4月8日讯）作为吸引大马顾客的部分计划，LINE日前与Chatime Malaysia联手合作，并为这个首要饮料品牌提供了官方帐号平台以吸引更多顾客。这项伙伴关系为Chatime创下了该品牌在社交媒体上最庞大的追随人数，自一个月前进行非正式推介以来，就已累积了超过180,000名好友。

如今，LINE 用户只需扫描Chatime 杯盖贴纸上的行动代码（QR code），就可透过其官方帐号追随Chatime及享有独家的促销优惠。为了纪念这项伙伴关系，两造合力推出了其中一项早期促销活动，让顾客们能以RM1的特惠价购买第二杯Chatime 饮料。该促销将由2014年4月15日举办至4月25日。

LINE Malaysia 团队领导人Wind Koh 先生表示：“我们非常高兴能与Chatime合作，该品牌的官方帐号能在短时间内创下如此庞大的追随人数，令我们感到十分自豪。这项创举瞻显了两大品牌备受欢迎的程度，同时我们也将善用彼此的强项，透过旗下的流动沟通平台，以充满创意的手法吸引更多顾客。”

除了上述的饮料促销活动，LINE也会与Chatime携手合作，以最具创意的新奇点子继续吸引更多用户。为此，LINE将率先送出由大马画家Pocotee & Friends所亲笔绘制的免费Chatime 贴图。用户们将可在2014年5月17日之前，到该应用程式的贴图商店下载有关贴图。

另一方面，Chatime Malaysia 董事经理Bryan Loo 也表示：“我们发现Chatime的顾客群是社交媒体的活跃用户，同时他们大部分也拥有智能手机。有鉴于此，跟上科技潮流对我们的品牌成长来说十分重要，与LINE这类强大的国际品牌缔结伙伴关系，对吸引精通科技的顾客来说是必不可缺的。透过与LINE的伙伴关系，我们将可进一步贴近顾客的日常生活，通过他们正在使用的应用程式，与他们保持密切的联系。”

伴随Chatime Malaysia的爽口饮料和LINE 的独特贴图，粉丝们如今将可一石二鸟，通过活力四射的应用程式享有各种特别优惠。

至今，LINE在全球已拥有逾4亿用户，在大马的用户人数亦超过1千万人。配合Chatime Malaysia 在全国的110家分行和每月高达200万杯的销售佳绩，这两个品牌势必将能在各自的行业中推陈出新，透过精彩有趣和极富创意的沟通方式，在丰富国人的生活之余，实现彼此共同的品牌目标。

LINE Theme Shop Released for Android Devices!

-Customize your chat screen with favorite LINE characters, as well as Hello Kitty and Rilakkuma!
-LINE messenger is now available in Firefox OS Marketplace for greater global reach! 

KUALA LUMPUR – February 6, 2014 – LINE, the world’s leading mobile platform with 340 million users, today released the Theme Shop for its Android version to enable users to customize their LINE chat visuals.

Since first introduced in June 2013, the LINE Themes have been downloaded more than 200 million times by LINE users around the world to add a personal touch to their chat settings with the favorite LINE characters, Cony and Brown.

The new Theme Shop adds more variety to the user’s choice of themes to offer Sally and Leonard LINE character themes for 150 LINE coins. It will also add Hello Kitty and Rilakkuma themes in the near future, with plans to expand its lineup of popular characters. Users can also purchase themes from the LINE Web Store (http://store.line.me) and send to their LINE friends as a gift.

In a separate development, LINE has continued to expand its global reach and is now available globally on Firefox Marketplace. In Malaysia, users can now enjoy LINE on the platform.

LINE will continue to customize its features and advance accessibility for all users around the world to enjoy its unparalleled mobile platform services.

LINE announces 460% growth in user base and new Video Call feature

Kuala Lumpur, Malaysia – August 22, 2013 – LINE Corporation, owner and operator of the free calling and messaging app, “LINE”, announced that it has achieved 230 million registered users worldwide, representing a 460% growth over the last year. This announcement was made at its second annual business conference, “Hello, Friends in Tokyo 2013”, at MAIHAMA Amphitheater (Urayasu City, Chiba Prefecture) yesterday.

In addition to the great milestone, the number of messages sent daily through LINE has also increased by 440% from the previous year, surpassing 7 billion messages to date. LINE’s latest usage statistics, progress of its platformization and global expansion efforts, future strategies and upcoming services were also unveiled at the conference.

Among the new services and features announced are as below:

• Video Call feature: to be launched globally in Fall 2013

LINE will be adopting a new Video Call feature in addition to its voice call and messaging functions. Users can enjoy free video calls on supported devices (iPhone, Android and Windows and Mac PCs) and have face-to-face conversations with their distant lovers, family, and friends at any time.

• LINE MUSIC: to be launched in 2013 (Japan) 

“LINE MUSIC” is a music streaming service that enables users to purchase music of all genres within the LINE app, including J-pop, K-pop, and of course Western music. Songs purchased through LINE MUSIC can be shared with the user’s LINE friends, proposing a brand new way to enjoy music that is only possible through LINE. This service will be launched first in Japan, with a global rollout following shortly.

• LINE MALL: to be launched in Fall 2013 (Japan)

“LINE MALL” is an e-commerce (electronic commerce) service optimized for the smartphone. It has been structured so all actions can be performed efficiently within the app itself. LINE MALL will deliver a revolutionary shopping experience, in which anybody can buy and sell anytime or anywhere as long as they have a smartphone.

• LINE GAME

The following titles will be released starting Fall 2013:
- LINE FISH ISLAND (Developer: NHN PlayArt Corporation)
- LINE IRONSLAM (Developer: WeMade Entertainment)
- LINE Let’s Golf!(TBC) (Developer: Gameloft)
- LINE MapleStory Village (Developer: NEXON Co., Ltd.)
- LINE Modoo Marble (Developer: CJ E&M Corp. & N2Play)
- LINE Nutlings Tournament (Developer: Boomlagoon Limited)
- LINE Puzzle Bobble (Developer: Taito Corporation)
- LINE Rainbow Chaser (Developer: NHN&OrangeCrew)
- LINE REVENANT GATE (Developer: NHN PlayArt Corporation)
- LINE Shake Spears! (Developer: Alawar Entertainment)
- LINE SONIC DASH (Developer: SEGA Corporation)

• LINE Web Store: to be launched in September (Japan & Taiwan)

“LINE Web Store” is an online store in which users can purchase paid LINE stickers and LINE GAME items from the web browsers on their computers or smartphones. Usability and convenience will be improved by offering users a variety of payment options besides App Store and Google Play transaction systems, such as credit cards, PayPal, carrier billing, electronic money, and more. The Web Store will be offered first in Japan and Taiwan, followed by a gradual introduction into other countries.

*Payment options available will differ by country.

LINE aims to achieve 300 million users worldwide within 2013, and will continue to enhance its services and contents and promote its global development in order to become an integral piece of lifestyle infrastructure for users all around the world.


LINE举办企业年会“Hello, Friends in Tokyo 2013”

记录一年来LINE用户基数增长了460%的成长历程
年会以相互交流为主，同时公布音乐、EC等即将推出的LINE服务及功能

LINE Corporation (总部设在东京涉谷区，董事长：森川亮) 本日在千叶县浦安市的舞浜Amphitheater举办企业年会“Hello, Friends in Tokyo 2013”。

本次年会是第二次举办，会上主要发表了LINE的市场近况、发展平台和全球业绩，并公布了今后的战略路线、以及LINE即将推出的全新服务与功能。其中提到了LINE全球用户已突破2亿3000万人（同比去年增长460%），每天的信息发送量达70多亿条（同比去年增长440%）等LINE的使用现状。

※LINE市场近况请参考附页。

以下是本次公布的LINE全新服务与功能。

■视频通话：计划于2013年秋发布（全球）

LINE在原有的语音通话和聊天功能的基础上，新增加了“视频通话功能”。在安装有iPhone/Android/PC(Windows/Mac)等操作系统的设备之间，可以进行免费的视频通话。相隔异地的亲友、恋人间，今后将可以“面对面”地进行对话了。

■LINE MUSIC：计划于年内发布（日本国内）

“LINE MUSIC”是一款多类型音乐的下载服务。用户通过“LINE MUSIC”购买的音乐，可以在LINE中与好友分享。除此之外，还将包含其他一些LINE独有的全新功能。本服务将先在日本国内发布，逐渐扩展到全球范围，旨在为用户提供一种别具一格的音乐体验形式。

■LINE MALL: 计划于2013年秋发布（日本国内）
“LINE MALL”是一款专为智能手机提供的EC（电子商务）服务。为了实现能在应用内完成全部交易步骤，我们对整体结构进行了重新定义。做到了只要您拥有这款应用程序，无论身处何时何地，您都可以轻松愉快地进行商品交易。

■LINE GAME

以下是计划将于2013年秋季依次发布的新游戏。
- LINE FISH ISLAND  (开发者: NHN PlayArt Corporation)
- LINE IRONSLAM  (开发者: WeMade Entertainment)
- LINE Let’s Golf! (TBC)  (开发者: Gameloft)
- LINE MapleStory Village  (开发者: NEXON Co., Ltd.)
- LINE Modoo Marble  (开发者: CJ E&M Corp. & N2Play)    
- LINE Nutlings Tournament  (开发者: Boomlagoon Limited)
- LINE Puzzle Bobble   (开发者: Taito Corporation)
- LINE Rainbow Chaser  (开发者: NHN&OrangeCrew)
- LINE REVENANT GATE  (开发者: NHN PlayArt Corporation)
- LINE Shake Spears!  (开发者: Alawar Entertainment)
- LINE SONIC DASH  (开发者: SEGA Corporation)

■LINE Web Store：计划于9月发布（日本・台湾）
 
您可以通过电脑或智能手机的网页浏览器在“LINE Web Store”中购买付费贴图及LINE Game中的付费商品。不仅可以使用以往的App Store/Google Play等结算方式，还可以使用信用卡、PayPal、话费结算、电子货币、点卡等更加丰富的结算方式。本服务将率先在日本、台湾发布，随后将逐渐向世界各国推行（※各国交易系统有所不同），旨在为全球的LINE用户提供更加便捷的结算方式。

LINE以2013年内全球用户突破3亿为目标，将继续充实服务内容、提升服务品质、扩展海外市场，希望LINE能够成为大家生活中的必需品。

LINE BAND Version 2.0 Extends Private Social Networking Features

- LINE BAND version 2.0 provides convenient features for individual or smaller group chat and keyword search in group boards
- PC web version of LIND BAND is now available in nine languages including Malay
- LINE BAND reaches 15 million downloads in less than a year after the launch, illustrating its ceaseless growth in the global market

Kuala Lumpur, August 5, 2013 – LINE BAND, a private group networking service that provides exclusive space to efficiently facilitate and manage real-life relationships as a group, announced the launch of its version 2.0. Functioning like a private social networking group, the new version includes convenient features such as advanced chatting and a keyword search function in group boards. LINE BAND is also made available on desktop (www.band.us) with nine different language supports, allowing users worldwide to enjoy LINE BAND more conveniently from their PCs or tablets.

LINE BAND’s efforts in improving group communication reflected in version 2.0 truly address users’ need for more private and convenient communication. Previous versions of LINE BAND only allowed chatting with group members as a whole, but now, LINE BAND users can enjoy individual chats with selected members without leaving the BAND app to send messages via SMS or other messengers. This function is particularly useful for larger groups that have been looking forward to such improvements.

The 2.0 version also provides a keyword search function in bulletin boards to allow user to conveniently look for a particular content. Just by typing a certain keyword or the name of a member, related posts from the copious amount of content in bulletin boards are highlighted for the users’ own convenience. Due to the steady growth of active users, the accumulated content of each BAND have been increasing, making the development of this feature inevitable.

In addition, LINE BAND released its PC web beta version (www.band.us) that offers basic functions such as bulletin boards, photos, all-member chat, and members’ information to provide convenience to users. Since PC web is built in a responsive web format, even non-smartphone users can conveniently enjoy LINE BAND anywhere by using a PC, tablet, or any mobile browser. The PC web version is now available in English, Malay, Chinese, Korean, Japanese, Thai, Spanish, Indonesian, and Vietnamese. The official version will be released in 4Q with support for even more languages.

LINE BAND has shown ceaseless growth and strengthened its position as the top global private SNS, surpassing 15 million downloads with over 5 million groups, in less than a year since its initial release in August 2012. In addition to individual users, LINE BAND has been increasingly joined by organizational users from companies, schools, alumni associations, and other organizations that require group communication for official purposes. LINE BAND has become the ideal solution for such groups, who had had difficulties finding a communication tool with group-focused features.

Mike Won, head of business development & global marketing at LINE BAND, said, “We expect that the 2.0 update will strengthen LINE BAND as a fully-equipped service for group communication. We are now aiming to acquire more users from the global market by addressing the problems that may result from the differences in mobile environments across countries. We have been reviewing user feedback from each market to provide better experiences in using our app and will continue to support global users.”

LINE BAND 2.0版扩展私人社交网络功能 
- LINE BAND 2.0版为个人或小组聊天提供更方便的功能，以及群组提示板关键字搜索
- LINE BAND电脑版现在拥有9种语言，包括国语
- LINE BAND推介后不到半年，下载次数达1500万次，说明了其在全球市场正在不断地增长

吉隆坡，2013年8月5日 – LINE BAND是一个私人组网络服务，为客户提供一个专属的空间，让您有效地促进和管理现实生活的群组关系。而LINE BAND今天正式推介2.0版本。它的运作有如私人社交网络组，全新的版本包括便捷的功能，如先进的聊天组以及群组提示板关键字搜索功能。LINE BAND同时也可下载到桌面电脑　(www.band.us)，9种语言供选择，让全球用户都可以舒适的在电脑或平板电脑享用LINE BAND。
∆ LINE BAND 手机版 ∆ LINE BAND PC WEB版

2.0版真正反映出了LINE BAND一直致力于提高小组通信的努力，让用户可以拥有更多的私人和便捷的通讯。之前的LINE BAND只允许以整体组合的方式聊天。但如今，LINE BAND用户可以享受个人聊天的乐趣，他们可以自己选择聊天对象，不需要退出BAND应用程序也可以发送短讯或者其他信息。此项功能对于较大群组的用户很有用，这也是他们一直期待着的改进。

2.0版也在提示板提供关键字搜索功能，让用户可以方便地寻找特定的内容。只需要输入某个关键字或者成员的名字，而提示板内的相关内容将会被突显出来，为用户提供更多的方便。由于活跃用户日益剧增，BAND所累积的内容也相续增加，所以此功能的发展是不可避免的。

除此以外，LINE BAND也推出了PC web beta版本(www.band.us)，提供了基本且方便的功能，包括提示板、照片、所有成员聊天和成员资料。由于PC web 是响应式网页格式，即使非智能手机用户都可以舒适的在任何地方，通过电脑、平板电脑或任何手机浏览器使用LINE BAND。PC web版本现在备有英文、国语、华语、韩语、日语、泰语、西班牙语、印地语和越南语。正式版本将在第四季度推出市场，同时拥有更多的语言。

LINE BAND自2012年8月推介以来，在不到一年的时间已经显著的不断增长，并巩固了其作为全球私人SNS，在500万个组别里的下载次数超过1500万次。除了个人用户，越来越多的群组陆续加入 LINE BAND，包括公司、学校、校友会和其他需要组合性官方沟通的组织。LINE BAND已经成为了这些群体的理想解决方案，因为实在不容易找到一个拥有专注于群组性的通讯工具。

LINE BAND业务发展和全球市场营销主管Mike Won说到：“我们估计2.0版的更新将可以加强LINE BAND成为一个群组沟通设备齐全的服务。我们现在的目标是可以获得全球市场更多用户寄予我们回应，让我们知道他们在自己的国家不同的环境使用时所面对的问题。我们已经在审查每个市场的用户回应，以便在使用我们的应用程序时有更好的体验，我们也将继续支援全球的用户。”

Malaysian Celebrities Get on LINE!

˗ LINE launched Official Accounts for rising stars Neelofa, Nazim Othman
and Fizo Omar
˗ The three new celebrities have also joined LINE’s new wave of popularity in Malaysia by starring in a series of the TV commercials
˗ LINE is one of the fastest growing mobile messaging services in the world as surpassing the 200 million-milestone globally only 25 months after its initial launch

[Tuesday, 23 July 2013 – Kuala Lumpur] LINE, the world’s hottest mobile messaging platform, yesterday launched Official Accounts for three Malaysian celebrities, Neelofa, Nazim Othman and Fizo Omar. The leading mobile messaging platform has attained exponential growth since its launch in June 2011, with a record number of 200 million users worldwide and ranked as the number 1 app in the free app category for 47 countries including Malaysia.

These new Official Accounts will enable LINE users to befriend these rising stars of Malaysia and communicate directly with them on LINE. Fans can follow their updates and interact with them in real time during ‘On Air Mode’, where they can read and respond to messages from LINE users.

“The addition of the three new celebrities on Official Accounts is in line with our ambition to grow our user base in Malaysia and strengthen the emotional connection with users as we evolve to become a true Smartphone Life Platform. It represents a big part of LINE’s continuous efforts in delivering localised user experience, content and services to make LINE relevant to users not only from all over the world, but also in Malaysia,” says Simeon Cho, General Manager of Global LINE Business, LINE PLUS Corporation.

These three rising Malaysian celebrities also recently filmed a series of four LINE TV commercials as they unveil their personality and interaction as buddies, as well as rivals too. In this entertaining series, while Neelofa and Nazim get to relight their experience working together since the acclaimed drama series “Kau Yang Terindah”, the addition of Fizo sparked new chemistry and friendships among the three of them.

The first edition of the TV commercial features Neelofa and her sister Nabila, where the latter attempted to borrow a dress from Neelofa as they chat on LINE using Stickers, text and voice messaging. The other commercials captured Nazim and Fizo in action competing with each other on LINE Games.

Since the TV commercials premiered on local television channels on 12 July 2013, the messaging application tracked an increased daily download rate of over 200 per cent in Malaysia. The rapid user growth bolsters LINE’s greater commitment to continuously roll out more localised and tailored features for Malaysian users.  

Recently, LINE has released a set of eight (8) special limited edition Ramadhan stickers for Malaysians users in conjunction with the blessed Ramadhan fasting month and upcoming Hari Raya Aidilfitri celebrations.

Each sticker depicts global iconic LINE characters – Cony, Brown, Moon and Sally – in a fun and animated way as they perform a variety of traditional customs, including seeking forgiveness, salam with each other, serving ketupat and balik kampung. Apart from sending spiced-up mobile greetings on LINE, users are able to use the Ramadhan Stickers to decorate their photos on LINE Camera.  

LINE has also extended its partnerships with local business entities to run the LINE's Special Hari Raya Giveaway where LINE is giving away sampul duit raya (green envelopes) at various locations across Malaysia throughout the Ramadhan and Hari Raya Aidilfitri season. These envelopes are available for free at BHPetrol stations, Chatime outlets, Chaswood chain of restaurants, Nokia outlets, as well as HotFM events.

On June, LINE has presented the localized stickers exclusively dedicated to Malaysian users based on a popular Malaysian animation icon, Upin & Ipin. Furthermore, LINE will continue to offer more fun and exciting features, in addition to carrying out more locally-tailored marketing campaigns to become an integral part of Malaysian users’ daily lives.

For more information about LINE, please visit its official website http://line.naver.jp/en/.

Additional Links:
LINE Homepage: PC- http://line.naver.jp/en/, mobile-http://line.naver.jp/app/en/
LINE Facebook Page: http://www.facebook.com/line.malaysia
LINE Official Blog: http://en.lineblog.naver.jp/
LINE Official YouTube: www.youtube.com/lineappglobal

Neelofa’s TVC in English and Malay
• English http://me2.do/FD0rMrOp
• Malay http://me2.do/50hyxi84

Nazim Othman’s TVC in English and Malay
• English http://me2.do/FjyK7BpV
• Malay http://me2.do/FjyK7BpV

马来西亚艺人加入LINE！

˗ LINE推介明日之星Neelofa、Nazim Othman和 Fizo Omar的官方帐户

˗ 通过主演了一系列电视广告，这三位新晋艺人也加入LINE在马来西亚全新一波的艺人阵容

˗ LINE是全球其中一个成长最快的移动通讯服务，推介25个月后，全球用户达到2.0亿

[吉隆坡，2013年7月23日] LINE -全球最热门的手机短信平台，今天正式推介马来西亚艺人Othman和Fizo Omar的官方帐户。自2011年六月推出以来，此移动信息平台已经快速地在成长。在全球拥有2.0亿用户，独占全球47个国家免费应用程序排行鳌头，马来西亚也包括在内。

这些全新的官方帐户，让LINE用户能与马来西亚的当红艺人成为朋友，并直接通过LINE交流。粉丝可以追随他们的最新动态，并且在“On Air Mode”时进行互动，更可以阅读和回复LINE用户的邮件。

“这三位新晋艺人官方账户的加入，证明了我们欲增加马来西亚LINE用户的决心，加强用户之间的情感联系，同时也更进一步地迈向我们的目标，那就是成为真正的智能手机生活平台。这也说明了LINE不间断地努力为大马用户加入更多本土化的体验、内容和服务，让LINE不仅适合世界各地的用户一起使用而已，马来西亚也不例外。”LINE Plus Corporation的Global LINE Business总经理，Simeon Cho说到。

这三位马来西亚的后起之秀最近也参与拍摄4支LINE系列电视广告，不但揭开了他们作为好友的真性情和互动，同时也呈现了身为竞争对手的另一面。这个有趣的广告系列，让Neelofa和Nazim继广受好评的连续剧“Kau Yang Terindah”后，能再次延烧他们合作的体验。而Fizo的加入，更让他们三人的友谊起了化学作用。

第一个版本的电视广告由Neelofa和她妹妹Nabila的主演，后者通过LINE的贴纸、文字和语音信息向Neelofa借礼服。而另外一支广告则捕捉了Nazim和Fizo在玩LINE游戏时的竞争画面。

自电视广告于2013年7月12日在本地电视台播出以来，此应用程序在马来西亚的每日下载率上升了超过200%。用户的快速增长，让LINE继续不断的推出更多本地化和为马来西亚用户量身定做的功能。

最近配合斋戒月，LINE特别为马来西亚用户推出了8个限量版的斋戒月贴纸，一起来欢庆斋戒月和即将来临的开斋节。

每张贴纸都描绘了LINE全球性的标志人物，如Cony、Brown、Moon和Sally。用户可透过有趣和生动的方式来表达不同的传统习俗，包括寻求宽恕、彼此问候祝福、献上传统饭团(Ketupat)和回乡。除了通过LINE发送特别的手机祝贺，用户也可以采用斋戒月贴纸来装饰LINE相机拍出来的照片。

除此以外，LINE也在马来西亚扩展了伙伴关系，与本地商家一起进行“LINE 开斋节特别献礼”。LINE将在斋戒月和开斋节期间，在全国各地派送“青包”。这些“青包”也可以在以下地点免费索取，如BHP油站、Chatime门市、ChasWood旗下连锁餐厅、Nokia门市和HotFM活动。

在六月，LINE献上了马来西亚闻名的动画角色Upin & Ipin为主的贴纸，这款贴纸特别为马来西亚用户而设。因此，LINE将继续提供更多有趣和振奋人心的功能，并且举办更多为马来西亚用户量身定做的营销活动，致力于让LINE成为马来西亚用户日常生活中的一部分。

更多关于LINE的详情，请浏览我们的官方网站http://line.naver.jp/en/。

其他链接

LINE主页：PC 版：http://line.naver.jp/en/ ，手机版： http://line.naver.jp/app/en/

LINE 官方面子书页: http://www.facebook.com/line.malaysia

LINE 官方部落格: http://en.lineblog.naver.jp/

LINE官方YouTube: www.youtube.com/lineappglobal 

Neelofa’s TVC in English and Malay

• English http://me2.do/FD0rMrOp

• Malay http://me2.do/50hyxi84

Nazim Othman’s TVC in English and Malay

• English http://me2.do/FjyK7BpV 

• Malay http://me2.do/FjyK7BpV 

LINE Celebrates Ramadhan with Limited Edition Stickers for Malaysians

(July 9, 2013) – LINE, the world’s leading mobile messaging platform with 180 million users, announced today the release of its special Ramadhan sticker set dedicated to the users in Malaysia. LINE users can download the limited edition sticker set for free by adding the LINE Event Official Account to their friend’s list starting today until September 9, 2013.  

The sticker set, which contains eight unique and expressive stickers, features LINE’s favorite original characters, Cony, Brown and Sally. Each sticker depicts these global iconic characters in a fun and animated way as they perform a variety of traditional customs, including seeking forgiveness, salam with each other, serving ketupat and balik kampung.    

With these stickers, users can spice up their chat and greetings on LINE messaging application throughout the Ramadhan season and Hari Raya Aidilfitri celebration. Dubbed as the new generation emoji, these stickers allow users to express their emotions graphically using the vivid and engaging LINE cartoon characters.

In addition to the stickers, LINE is also carrying out a series of local activities to extend the Ramadhan celebrations across Malaysia.

One of the notable activities includes the Special Ang Pow Lebaran Giveway where LINE is giving away green envelopes at various locations across Malaysia throughout the Ramadhan and Hari Raya Aidilfitri season. These green ang pows are available for free at BHP petrol stations, Chatime outlets, Chaswood chain of restaurants (TGIF, Italiannies, Bulgogi Brothers, Chawan, Watami, Markethall and more), Nokia outlets, as well as HotFM events.

These special offerings are part of LINE’s continuous effort to roll out more localised and tailored features for Malaysian users. Recently, LINE has released various customised services such as Official Account of local celebrities and free Upin & Ipin sticker set exclusively for Malaysian users.

Please see below for more information on LINE’s special events in conjunction with Ramadhan and Hari Raya Aidilfitri:

 LINE’s Limited Edition Ramadhan Stickers
– Download Period: July 9 – September 9, 2013
– Download the special limited edition of Cony & Brown stickers for Ramadhan by adding LINE Event Official Account
– Valid for 180 days after download

 LINE’s Facebook Contest with LINE Camera
– Contest Period: Tues. July 9 – Sun. Aug. 11, 2013
– Decorate your photos with LINE’s limited edition Ramadhan Stickers on LINE Camera and post them on LINE Malaysia Facebook fan page for a chance to win free LINE premiums and even a smartphone!
– Contest page URL: www.facebook.com/line.malaysia

 LINE’s Special Ang Paw Lebaran Giveaway
– Giveaway period: During Ramadhan and Hari Raya Period, 2013
– LINE’s original green Lebaran envelopes will be available as free takeaway for all Malaysian users at various locations across Malaysia including Pavilion, BHP, Chatime, Chaswood chain of restaurants, Nokia outlets, as well as HotFM events.

For more information, kindly visit http://line.naver.jp/R/shop/detail/993.

LINE推出限量办贴纸和赠品欢庆斋戒月！

马来西亚，吉隆坡 (2013年7月9日) - LINE， 拥有超过1.8亿用户世界领先的流动通讯服务供应商，今天宣布将退出推出一套8款限量版斋戒月贴纸贴图，而这是特别为马来西亚用户而设。这款贴纸贴图包括LINE最爱的原创人物Cony、Brown和Sally，并可以从今天开始直到2013 年9月9日起，在LINE EVENT活动的官方账户帐号免费下载。

 

适逢斋戒月的到来，LINE也将推出一系列线上和离线线下活动，包括在面子书及横跨马来西亚多个地点，如Pavilion、 BHP、Chatime、Nokia商店、Chaswood和HotFM。请参阅以下更多有关此项特别活动的详情。

LINE斋戒月特别活动

 LINE限量版斋戒月贴纸贴图

– 下载期限：2013年7月9日(星期二)至2013年9月9日(星期一)

– 加入LINE EVENT活动官方账户帐号以下载此特别限量版斋戒月Cony和Brown贴纸贴图（下载后的有效期为180天）

 LINE 照相机Camera与面子书活动！ 

– 活动日期期间：2013年7月9日(星期二)至2013年8月11日(星期二)

– 采用LINE照相机Camera内的限量版斋戒月贴纸装饰您的照片，然后上载到LINE面子书活动网页，以争取机会赢取LINE精美产品甚至包括是一部智能手机！

– 活动网址： www.facebook.com/line.malaysia

 LINE特别“青包”派送活动

– 活动日期期间：斋戒月期间和2013年开斋节 

– LINE原创的“青包”将免费派送给马来西亚用户。您可以在以下地点获得，包括Pavilion、BHP、Chatime、Nokia、Chaswood和HotFM。

LINE已经发布了各项特别为马来西亚用户而设的服务，包括本地艺人官方账户帐号和免费Upin&Ipin贴纸贴图。除此以外，LINE将继续为马来西亚用户推出更多本地化和量身定做的功能。

更多详情，请浏览http://line.naver.jp/R/shop/detail/993。

已经下载 LINE的用户 - line://shop/detail/993 

还没下载LINE的用户 - http://line.naver.jp/R/shop/detail/993 

Rakuten Malaysia Banks on Mobile to Spur E-Commerce Growth

Establishing Malaysia’s first Corporate Official Account on LINE and a mobile-optimised site

Kuala Lumpur, Malaysia, 5 June 2013 – Rakuten Malaysia today extended a series of mobile social properties on Rakuten Online Shopping aimed at spurring transaction and e-commerce growth in Malaysia. The new developments include a strategic partnership with leading mobile messaging service platform, LINE to establish a Corporate Official Account in Malaysia, as well as the introduction of its mobile-optimised version of Rakuten Online Shopping.

Through the partnership with LINE, Rakuten Online Shopping will be the first business entity to own a Corporate Official Account on the mobile messaging application in Malaysia. This will enable Rakuten Online Shopping to engage and interact with mobile users by providing real-time updates, news and promotions.

“This collaboration with LINE is part of Rakuten Online Shopping’s commitment to staying at the forefront of the latest trends in social shopping and e-commerce. LINE is a fun, entertaining, and engaging social application which falls perfectly in line with our ‘Shopping is Entertainment’ credo,” said Masaya Ueno, President and Chief Executive Officer of Rakuten Online Shopping. “The Rakuten Online Shopping Official Account is set to create an intimate channel for us to keep our customers informed on the best deals and encourage them take shopping on mobile.”

LINE Official Account is a global marketing platform that allows users a chance to befriend and communicate with their favourite brands and celebrities on LINE, the fastest growing mobile messenger boasting more than 160 million users worldwide. Fans can follow the messages, pictures and even video and audio clips sent from the accounts. Unlike other channels, these updates are sent to and displayed on users’ chat screen on their mobile devices, making the whole experience more personal.

Last year, Rakuten launched a similar initiative with LINE and established its Corporate Official Account in Taiwan. Today, it has grown to become the most popular LINE Official Account in Taiwan with over
2.6 million followers.

Enriched mobile shopping experience

In enabling users a greater online shopping experience on mobile devices, Rakuten Malaysia has also launched a mobile-optimised version of Rakuten Online Shopping. Shoppers can now visit the site directly on their mobile devices to seamlessly browse, purchase and pay on this mobile friendly marketplace. A mobile optimised site can potentially increase traffic by more than nine times, according to data collected when Rakuten.com launched similar enhancement in the United States .

The initiative to enhance mobile shopping experience represents part of its integral strategy to capitalise on Malaysia’s rapid growth in mobile commerce driven by increasing smartphone penetration and mobile social interaction. According to data from PayPal Online and Mobile Shopping Insights 2011, the mobile commerce market in Malaysia is projected to reach MYR3.43 billion, contributing to 60 percent of the overall online shopping market .

“The evolving e-commerce landscape is telling us that people want to shop when they want, where they want. Consumers are coming to expect a uniform brand experience across all available channels, whether online or on mobile. To meet this demand, we made our mobile platform more robust, faster and simple, while adding a layer of information push through the Official Account so shoppers can easily access the best deals online wherever they may be. We believe this would reenergise mobile shopping and contribute to a new e-commerce growth stream in Malaysia,” added Ueno.

Rakuten Online Shopping currently offers over 35,000 goods across a diverse mix of product categories, including consumer electronics, computer and IT, healthcare, fashion apparels, jewellery and accessories. Many top local and international retailers have launched shops on the online shopping mall, including Senheng Electric, Best Denki, CARiNG Pharmacy, Toys ‘R’ Us, and Poh Kong among others. Rakuten Online Shopping is one of the fastest growing e-commerce sites in Malaysia. The parent company of Rakuten Online Shopping is Rakuten, Inc., Japan's top internet services company and one of the world's largest e-commerce companies.

1.  Rakuten.com Shopping (formerly Buy.com), Buy.com enhances mobile shopping, reports strong growth in mobile traffic, June 2012

LINE Rolls Out New Features for Personalised Experience

• Brand new features to allow immense customisations according to user preferences, including LINE character themes and social-oriented user interface on Official Accounts 
• Added security features to provide users a safe and convenient personal mobile space

Kuala Lumpur, May 29, 2013 – LINE, the world's leading mobile messenger, announced the launch of 3.7.0 update for Android and iOS smartphones. The new 3.7.0 version demonstrates LINE’s constant pursuit of advancement as a mobile messenger that provides users with a more personalised experience.

With the 3.7.0 update, users can customise their messenger interface with various themes. A Cony theme is available in the new version with other themes to be released in various phases, including the ones based on other LINE characters such as Brown. LINE has also infused social-oriented user interface to its previously chat-based-only Official Accounts to enable users to browse and share content more interactively. Without having to add any Official Accounts as friend, users have been granted access to preview the Home and Profile Page. Once added as a friend, all content on the Official Accounts can be posted on each user’s Timeline.

Mr. Simeon Cho, General Manager of LINE Business Office.

The new 3.7.0 version also comes with an added security feature that further augments user’s personalised experience. Users can now conveniently block or report other unknown users and hence avoiding unsolicited messages or suspicious group invitations. The added safety feature demonstrates LINE’s endeavors in taking one step ahead to address the increasing mobile internet conundrum, especially spam to ensure that mobile experience is kept to user’s personal space.

Mr Simeon Cho, General Manager of Global LINE Business said, “While evolving into a comprehensive mobile ecosystem, LINE will continue to develop new innovative ways to strengthen our intrinsic value as a mobile messenger. By second half of the year, users can expect many exciting features and user-friendly improvements to allow further customisation of mobile user experience. LINE will incessantly invest and evolve into a smartphone life platform that is integral to the lives of people around the world.”

Beyond the new features, LINE has also raised the level of convenience for the application. Sharing and storing photos has become easier with the ‘Photo’ feature in the chat room that shows all previously shared photos on one page. The joyful communication experience on LINE can also be enjoyed at the office or home with the recently upgraded PC messenger available for Windows and Mac OS X. LINE’s PC version is perfectly interlinked with the mobile messenger to maximise user convenience. In addition to the basic features such as free chat and voice calling, users can use the PC messenger to share large files in Microsoft Office format- ideal for school or office communication between colleagues.

LINE 3.7.0 update for Android will be released from May 29, 2013 onwards, while iOS users can download the update from iTunes Apple App Store later this week.


Useful Links
For iOS: https://itunes.apple.com/en/app/line/id443904275?mt=8
For Android: https://play.google.com/store/apps/details?id=jp.naver.line.android&hl=en

Additional Links
PC version: http://line.naver.jp/en/
Mobile version: http://line.naver.jp/app/en/
LINE Partner: http://line.naver.jp/partner/pc/index/en
Official LINE Malaysia Facebook: http://www.facebook.com/line.malaysia
Official LINE blog: http://en.lineblog.naver.jp/
Official LINE YouTube: www.youtube.com/lineappglobal

LINE, World’s Hottest Mobile Messenger, Gets Closer to Malaysians

- LINE is one of the fastest growing mobile messaging services in the world that integrates various dynamic features into a ‘Smartphone Life Platform’
- LINE plans to collaborate with various Malaysian businesses and personalities for more localized offerings and also to stimulate investment in Malaysia
- As the first brand ambassador of LINE, Super Junior’s Siwon Choi starred in a locally-filmed TV commercial and attended the Malaysian press conference

[Friday, April 12, 2013 – Kuala Lumpur] LINE, the world’s leading mobile messenger service provider, announced its goal to exponentially grow its Malaysian user-base this year at a press conference held in Kuala Lumpur, Malaysia. Spurred by vibrant mobile technology and consumer trends, LINE will continue to invest and grow its Malaysian user community through various collaborations with local businesses and an extensive integrated marketing campaign featuring Korean star Siwon Choi.

To kick off its first local campaign, LINE will be airing a locally-filmed TV commercial starring Siwon Choi, an internationally recognized singer and actor, who portrays a boyfriend interacting with his girlfriend on LINE – a situation to which many Malaysians can relate. Siwon Choi himself attended the press conference to show his support for LINE and unveil his virtual brand room and avatar on LINE PLAY, LINE’s avatar communication service.

The commercial, shot in Tasik Ampang Hilir amongst other familiar Kuala Lumpur locations, showcases a couple who, while separated by physical distance, grow closer via their connection on a digital social platform: LINE. This embodies LINE’s global aim, to bridge the growing gap between people in an ever-expanding digital world.

“We have carefully selected Malaysia as a key market for this new transition as we feel that Malaysia has a high growth potential and also has one of the highest smartphone penetration rates in the world. Therefore, we plan to shape LINE and its family brands to complement the needs of our users in the Malaysian market, by continuing to invest in enabling simpler and more convenient use of the service, connecting users around the world without any borders between desktop and mobile,” said Hyun-bin Kang, Head Director of LINE PLUS Corporation.

LINE has evolved into much more than a mere mobile messenger app, closely pursuing its goal of becoming a Smartphone Life Platform. With games, tools, social connectivity and entertainment apps complementing LINE Messenger itself, the LINE family has grown into a multi-faceted platform that allows users to create, share and connect with one another across any platform.

“We expect that 2013 to be a year of transformation for mobile messengers to become a mobile platform for content distribution. LINE has already established partnerships with many local businesses, corporations, as well as well-known personalities to grow its local content and provide a more enriching experience for our users who are always seeking new ways to enhance their lifestyles,” said Jin-woo Lee, General Manager of the Global LINE Business Office.

To provide a more local flavour to its services, LINE has also garnered the support of key Malaysian celebrities on LINE Official Accounts that allow them to directly engage their fans. Among the personalities unveiled today were Zizan Razak (Raja Lawak), Danny One, Liyana Fizi, Isaac Dang, Chris Tong Bing Yu, Jane Ng, and Keqing.

In addition to celebrity partnerships via LINE’s Official Accounts, LINE is also transforming the music industry by becoming a new platform for music. G-DRAGON of K-pop group Big Bang recently released a new song via his LINE Official Account. Fans can download an exclusive set of G-DRAGON Stickers which allows them to listen to his new song “GO” for free.

In Malaysia, LINE now supports Nokia’s S40 platform and also comes preloaded on Nokia’s Asha smartphones. This is in addition to iPhone, Android, Windows Phone and Blackberry devices – making LINE a truly cross-platform app and bringing its goal of the Smartphone Life Platform closer to reality.

“Our goal has always been to create a true Smartphone Life Platform, used by everyone around the world. Today marks the continuation of that effort, by growing our user-base in Malaysia. We truly believe that LINE will soon become the most popular mobile messenger with the best localized features and services for Malaysian users,” added Jin-woo Lee, General Manager of Global LINE Business Office.

LINE’s tailoring of its offerings for the Malaysian market comes shortly after a strategic internal reorganization which will allow it to better react to the rapidly changing global mobile market. LINE now falls under the banner of LINE PLUS which serves its vision of becoming a young and fresh lifestyle brand. LINE has proved itself as a top mobile platform amongst users, with over 130 million users across 231 countries in Asia, the Americas, Europe and Africa. Previously, LINE operated under the NHN Corporation.

For more information about LINE, please visit its official website http://line.naver.jp/en/.

Begin Your Adventure on LINE with Dragon Flight, WIND runner and LINE TINYFARM!

These globally-acclaimed games further advances LINE’s dominant global game platform

Kuala Lumpur, Malaysia (March 13, 2013) – The top 3 sensational games of 2013, LINE Dragon Flight, LINE WIND runner and LINE TINYFARM, have finally arrived in Malaysia, after becoming a social phenomenon in established mobile game markets such as Korea and USA. By integrating adventure and action-based games into mobile applications, the three have set a new benchmark in the world of mobile gaming.

LINE, the hottest mobile messaging platform, proudly teamed up with internationally acclaimed game developers, WeMade Entertainment, GAMEVIL Inc and NextFloor Corp and Com2uS to become their global game platform. As LINE continues its evolution from a mobile messaging app to a fully-fledged smartphone life platform, increasingly powerful and social games will be rolled out, enabling LINE friends to play together no matter where they are.

LINE Dragon Flight

A new generation of shooter game that users can play with just one finger!


Equipped with powerful magic and special items, users can complete with LINE friends to see who can fly the furthest with their dragons by shooting down monsters on the way!  

To download Dragon Flight:
·         Android:  https://play.google.com/store/apps/details?id=com.NextFloor.DragonFlightKakao&hl=en
·         iOS:  http://itunes.apple.com/my/app/id592343040

LINE WIND runner

Enjoy a speedy running adventure together with summoned animal characters!
Seek treasures from all over the world and get bonus by surpassing scores of your LINE friends

To download WIND runner:
·         Android:  https://play.google.com/store/apps/details?id=jp.naver.SJLGWR
·         iOS:  https://itunes.apple.com/th/app/line-wind-runner/id596677152?mt=8

LINE TINYFARM (Coming soon)

Create a farm jam-packed with surprises on LINE’s first full-scale social network game
Plant and harvest crops, raise adorable animals and visit your LINE friends’ farms

To download LINE TINYFARM (Coming soon):
·         Android: https://play.google.com/store/apps/details?
·         iOS: http://itunes.apple.com/my/app/id579946232


在LINE与Dragon Flight、WIND Runner和LINE TINYFARM一起启动您的冒险之旅
全球著名游戏正式加入战线势必引发LINE游戏平台热爆全球

马来西亚，吉隆坡（(2013年3月25日) - 三套2013年轰动业界的游戏，LINE Dragon Flight、LINE WIND runner及LINE TINYFARM，继风靡韩国及美国游戏市场造成极大回响后，正式登入马来西亚！该手机游戏集冒险及动作游戏于一身，并为全球手机游戏界定下了崭新的设计标准。

全球领的流动讯息及社交网络服务平台LINE，宣布与三大誉满国际的游戏开发公司──WeMade Entertainment、GAMEVIL Inc、NextFloor Corp和Com2uS合作，在LINE这个用户遍布全球的平台上开发游戏。随着LINE从流动通讯程式逐渐演变为一个全方位的智能手机生活平台，并且持续不断推出各种功能强大的社交游戏，让LINE友无论在何时何地都能够享受游戏的乐趣。

LINE Dragon Flight

• 新一代射击游戏，玩家只需一只手指就可以驾驭整个游戏！
• 玩家可以强大的魔法及特殊装备武装自己，并再与其他LINE友进行大比拼，看看谁能够骑着巨龙飞得最远，并且谁能够在途中杀掉最多怪物！

欲下载Dragon Flight:
• Android: https://play.google.com/store/apps/details?id=com.NextFloor.DragonFlightKakao&hl=en
• iOS: http://itunes.apple.com/my/app/id592343040

LINE WIND Runner

• 享受充满速度感的赛跑冒险历程，并且与众多召唤角色及动物一起冒险！
• 从世界各地寻找宝藏，并且获得丰厚奖金，与您的LINE友一同争夺最高分数的宝座！
欲下载WIND runner:
• Android: https://play.google.com/store/apps/details?id=jp.naver.SJLGWR
• iOS: https://itunes.apple.com/th/app/line-wind-runner/id596677152?mt=8


LINE TINYFARM (即将登陆)

• 第一个完整规模的社交网络游戏，让您创建一个挤满惊喜地农场。
• 栽种和收割农作物，侍养可爱的动物和拜访LINE朋友的农场。

欲下载TINYFARM (即将登陆):
• Android: https://play.google.com/store/apps/details?
• iOS: http://itunes.apple.com/my/app/id579946232

Connect Your Real Life Groups with LINE’s Latest Family Apps: LINE BAND and LINE Play!

– After achieving 5 million users only within five months of release, LINE BAND is finally going global to continue the momentum
– LINE revolutionizes the nature of mobile SNS to create a private channel where real life relationships are facilitated as a group
– LINE Play is also launched to provide a fun avatar communication service, further enhancing LINE’s Smartphone Life Platform

Kuala Lumpur, Malaysia (February 26, 2013) – LINE, the world’s leading mobile messaging platform, today announced the global launch of LINE BAND, a private mobile group app that provides exclusive Social Network Space to efficiently facilitate and manage real-life relationships as a group. Optimizing mobile use to an unprecedented level, LINE BAND enables users to freely share life stories and plan gatherings for different social groups through convenient features such as bulletin boards, gallery and poll.

Based on its unique service features that are private, efficient and easy-to-use, LINE BAND successfully achieved 5 million users only within five months of release in mainly Korea and Japan.
Simeon Cho, General Manager of LINE Business Office said, “Recently, LINE BAND’s user number exploded by 1 million in just about 10 days. More than 75% of the users begin using the app on an invitation-basis, illustrating how this tremendous growth was based on the power of word-of-mouth. Consequently, we gained confidence to introduce LINE BAND globally.”

He added, “We’re seeking to create a Smartphone Life Platform, where LINE assists users in every aspect of their daily lives. LINE BAND is the perfect addition to this, allowing users to connect their real life social groups online while being a big step in bringing our Smartphone Life Platform to all Malaysians.”

A private mobile group exclusively created for your real life social group!
LINE BAND offers a unique and private mobile networking space for the group to stay connected by sharing and archiving personal content without worrying about privacy settings or overloading everyone with excessive information. Keep in close touch with relatives living abroad by sharing family events, or post fun party photos from the weekend without accidentally showing them to your boss.
– Super Easy Join & Invite! BAND doesn’t require unnecessary information to join. After joining & creating a BAND, simply invite your social group members via LINE, SMS and other mobile messengers.
– Customize Your Band! Design and decorate your BAND cover to illustrate your group’s unique characteristics.
– Share Your Stories! Write news on the bulletin board, share photos on gallery, or just talk together in the chat room.
– Post & Store Content! Share multimedia files including photos (Max. 10 photos at a time), videos (Max. 1 GB or 15-minutes-long) and even large files (Max. 5 files of 4 GB at a time). All large files in MS Office format can be previewed directly and photos can be categorized under an album for convenient retrieval.

Planning with a group has never been easier!
LINE BAND enables one-stop planning with all BAND members by providing convenient and efficient features to organize offline gatherings. No more scrolling through past messages to figure out everyone’s preferences!
– Conduct a Poll! All BAND members can vote for their preferred date and place of gathering to find a schedule that works for everyone.
– Convenient Schedule Management! The smartphone-integrated group calendar enables users to save all important dates from members’ birthdays, anniversaries and planned meetings.
– The Ultimate Address Book! Even if you don’t have everyone’s phone number saved on your mobile device, you can find it all in the Address Book.

LINE users can conveniently download LINE BAND by checking out ‘Channel’ under ‘More’ tab on their LINE messenger.

LINE Play creates a customizable world of freedom and fun online!

Together with LINE BAND, LINE Play was also globally released. LINE Play is an avatar communication service where users can create custom avatars and interact with LINE friends and other users from all over the globe. With LINE Play, users can embrace freedom of expression by decorating their rooms and designing their avatars, as well as enjoying communication within the smartphone avatar community. This fun and interactive service achieved 2 million users in Japan within two months of release. LINE Play is now available free on Android and iOS smartphones.
For more information, please visit the following websites:
– LINE BAND: http://band.naver.com/index.nhn?siteLang=en
– LINE Play: http://play.line.naver.jp/en
– LINE: http://line.naver.jp/en/

The hottest Mobile SNS is finally here!

Connect Your Real Life Groups with LINE’s Latest Family Apps: LINE BAND and LINE Play! 

– After achieving 5 million users only within five months of release, LINE BAND is finally going global to continue the momentum
– LINE revolutionizes the nature of mobile SNS to create a private channel where real life relationships are facilitated as a group
– LINE Play is also launched to provide a fun avatar communication service, further enhancing LINE’s Smartphone Life Platform

Kuala Lumpur, Malaysia (February 20, 2013) – LINE, the world’s leading mobile messaging platform, today announced the global launch of LINE BAND, a private mobile group app that provides exclusive Social Network Space to efficiently facilitate and manage real-life relationships as a group. Optimizing mobile use to an unprecedented level, LINE BAND enables users to freely share life stories and plan gatherings for different social groups through convenient features such as bulletin boards, gallery and poll.
Based on its unique service features that are private, efficient and easy-to-use, LINE BAND successfully achieved 5 million users only within five months of release in mainly Korea and Japan.

Simeon Cho, General Manager of LINE Business Office said, “Recently, LINE BAND’s user number exploded by 1 million in just about 10 days. More than 75% of the users begin using the app on an invitation-basis, illustrating how this tremendous growth was based on the power of word-of-mouth. Consequently, we gained confidence to introduce LINE BAND globally.”

He added, “We’re seeking to create a Smartphone Life Platform, where LINE assists users in every aspect of their daily lives. LINE BAND is the perfect addition to this, allowing users to connect their real life social groups online while being a big step in bringing our Smartphone Life Platform to all Malaysians.”

A private mobile group exclusively created for your real life social group!
LINE BAND offers a unique and private mobile networking space for the group to stay connected by sharing and archiving personal content without worrying about privacy settings or overloading everyone with excessive information. Keep in close touch with relatives living abroad by sharing family events, or post fun party photos from the weekend without accidentally showing them to your boss.
– Super Easy Join & Invite! BAND doesn’t require unnecessary information to join. After joining & creating a BAND, simply invite your social group members via LINE, SMS and other mobile messengers.
– Customize Your Band! Design and decorate your BAND cover to illustrate your group’s unique characteristics.
– Share Your Stories! Write news on the bulletin board, share photos on gallery, or just talk together in the chat room.
– Post & Store Content! Share multimedia files including photos (Max. 10 photos at a time), videos (Max. 1 GB or 15-minutes-long) and even large files (Max. 5 files of 4 GB at a time). All large files in MS Office format can be previewed directly and photos can be categorized under an album for convenient retrieval.

Planning with a group has never been easier!
LINE BAND enables one-stop planning with all BAND members by providing convenient and efficient features to organize offline gatherings. No more scrolling through past messages to figure out everyone’s preferences!
– Conduct a Poll! All BAND members can vote for their preferred date and place of gathering to find a schedule that works for everyone.
– Convenient Schedule Management! The smartphone-integrated group calendar enables users to save all important dates from members’ birthdays, anniversaries and planned meetings.
– The Ultimate Address Book! Even if you don’t have everyone’s phone number saved on your mobile device, you can find it all in the Address Book.

LINE users can conveniently download LINE BAND by checking out ‘Channel’ under ‘More’ tab on their LINE messenger.

LINE Play creates a customizable world of freedom and fun online!

Together with LINE BAND, LINE Play was also globally released. LINE Play is an avatar communication service where users can create custom avatars and interact with LINE friends and other users from all over the globe. With LINE Play, users can embrace freedom of expression by decorating their rooms and designing their avatars, as well as enjoying communication within the smartphone avatar community. This fun and interactive service achieved 2 million users in Japan within two months of release. LINE Play is now available free on Android and iOS smartphones.
For more information, please visit the following websites:
– LINE BAND: http://band.naver.com/index.nhn?siteLang=en
– LINE Play: http://play.line.naver.jp/en
– LINE: http://line.naver.jp/en/


全城热爆社交网络服务横空登场！
一个专为联系家人与朋友的通讯平台──LINE BAND全球正式推出

 LINE BAND在推出后五个月已突破五百万用户，以势如破竹气势正式开放于 全球用户使用
 LINE提供革命性的私人即时流动社交网络服务，让用户可以随时随地与好友同侪互相沟通
 LINE Play亦以有趣的虚拟角色同步推出服务，进一步强化LINE 数码生活平台服务。

马来西亚，吉隆坡(2013年2月20日) - 全球领先的流动讯息及社交网络服务LINE供应商NHN Corporation正式在全球推出LINE BAND服务。该私人流动群组应用程式为用户提供独家社交网络通讯空间，让用户可以即时在群组内交朋结友。透过这种全方位流动技术，LINE BAND能够让用户在群组内自由分享生活点滴及社交活动计划，用户甚至可以在流动平台上发布重要讯息、分享图片及进行投票等。

借着透过提供各种为用户度身订造、效能强大兼且易用的功能。于五个月前，LINE BAND在日本及韩国推出后已录得五百万下载量。大受两地用户欢迎。

LINE BAND营业部总经理，Simeon Cho表示：“在最近十天，LINE BAND的用户人数急增一百万人。有超过75%的用户是透过经由用户邀请而加入成为新用户，反映出LINE BAND用户口碑效应。我们亦因此对于把这项服务推向全球充满 信心。”

他补充说，“我们正在寻求建立一个智能手机的生活平台，其中LINE BAND将可以协助用户日常生活的每一个方面。LINE BAND是一个完美的辅助，它允许用户通过上网把他们的现实生活和社会群体联系起来，同时把我们的智能手机生活平台推荐给所有的马来西亚人更是我们的 一大迈进。”

专为流动群组用户而设的流动应用程式，能够紧贴用户生活节奏

LINE BAND为用户提供了一个独一无二的私人流动网络空间，同时亦可让用户分享及储存私人讯息而无需担心私稳设定或会否向有人发放太多垃圾讯息的问题。LINE BAND可让用户与亲朋好友紧密联系并同时可互相分享家庭活动讯息，又或者可张贴假日的派对活动而不需担心相片会落入老板以至陌生人的手中。

- 超容易加入和邀请！LINE BAND可让用户自行邀请同侪好友加入而不需填写任何额外的资料。用户在加入及创造自家频道后，便可以轻易透过LINE、SMS或其他流动迅讯程式邀请加入阁下的群组之中。
- 自行设计您的的BAND群组！用户甚至可以自行设计及装饰BAND群组的封面，以便可在众多讨论群组中建立鲜明的形象。
- 分享您的故事！在留言版上更新讯息，又或者在网络上分享图片以及自行创建私人聊天室，以便可以谈天说地而不受外界干扰。
- 发放和储存内容！尚在多媒体内容，包括相片(最多可同时上载10张相片)、视像档案(容量约1GB或15分钟的影片)以至更大的档案(最多可同时上载5个档案或4GB资料)。所有以Microsoft Office格式的档案都可以在LINE BAND内直接预览，而用户亦可将相片自行分类及设定相簿以便随时存取。

组织群组内的活动从此变得轻松简单！
LINE BAND提供各种强劲及效能超卓的功能，可让群组内的会员轻松自行规划各种聚会。让用户毋须翻查旧讯息就可轻易知道每个群组用户的喜好！

- 发起投票活动！LINE BAND用户可自行发起各种有趣的投票活动！凡遇到任何重要活动或决策，所有LINE BAND群组会员皆可自行进行投票，以决定最佳活动举行时间。
- 方便的活动管理功能！与智能手机群组日历整合，让用户可以将群组内用户的生日日期、周年纪念日及会议完全纪录下来，不会再出现挂万漏一情况。
- 提供强劲的地址簿功能！即使您并未将所有亲朋友好的电话储存在手机当中，用户亦可在LINE BAND中自行提取有关资料。

LINE注册用户可以轻易下载LINE BAND，同时在LINE Channel内检查LINE BAND的上线情况。

LINE Play创造一个自由和充满乐趣并自我定义的世界！
除了LINE BAND以外，NHN亦在全球同步推出LINE Play，这个智能手机应用程式能够提供Avatar虚拟角色通讯服务，并且能够与来自全球的LINE友进行互动交流。透过LINE Play，用户可以充份发挥他们的天马行空想像力，设计自己独一无二的虚拟角色及与其他好有通讯互动，用户唯一担心的恐怕便是自己的创意不足，无法创作一个完美的虚拟角色吧！这个充满互动乐趣的服务于日本推首两个月已录得两百万登记用户，相信今后用户可发挥更佳的创意，让整个通讯过程变得更多姿多彩。 LINE Play将会同时推出Android及iOS版本供不同型号的智能手机用户使用。

如欲了解更多资讯，请浏览以下网址：
– LINE BAND: http://band.naver.com/index.nhn?siteLang=en
– LINE Play: http://play.line.naver.jp/en
– LINE: http://line.naver.jp/en/

LINE Achieves 100 Million Milestone!

- LINE maintains accelerating growth of the number of users beyond Asia, expanding globally with its successive series of popular features like LINE Camera and LINE Games 
- As a ‘Smartphone Life Platform,’ LINE plans to offer more various communication entertainment contents

Kuala Lumpur, Malaysia – January 18, 2013- LINE, the world’s leading mobile messenger with social network service, announced that it achieved 100 million users on January 18th.

At the celebratory event in Japan for hitting the 100 million milestone, NHN Japan’s CEO Akira Morikawa commented, “We have been able to reach 100 million users globally.
We have strived to always be one step ahead of users’ needs and have offered a wide variety of services to meet their quickly changing wants. Our efforts have been paid off, as evident in the continuous upward trend of users joining LINE, resulting in reaching our 100 million user mark.” He added that, “Based on LINE’s dynamic movement, we will tap into this momentum to further reinforce our contents to become the world’s number 1 communication service.”

LINE has been ceaselessly evolving as it moves towards becoming a ‘Smartphone Life Platform.’ Since its release in June 2011 as a smartphone messenger service, it offered free calling and sticker features the same year in October. The following year, LINE rolled out more entertaining and interactive features like LINE Camera, Official Accounts, and even games that are currently leading the mobile SNS game market. Through the successive releases of new features, LINE has been able to successfully position itself in the mobile messaging market, with the sharp increase in users overseas including the Middle East, Taiwan, Thailand, Indonesia and other countries in Southeast Asia. In particular, LINE had achieved 10 million users in both Thailand and Taiwan, claiming the title as Thailand’s and Taiwan’s most representative mobile messenger. Moreover, LINE also saw growth in the number of users in the Eastern Europe region including Russia and Spanish speaking countries like Spain, Chile and Mexico. Not only is the number of users joining the LINE community rapidly augmenting, but also the frequency in which users use LINE is worth spotlighting. Currently, LINE is recording an average of 3 million new users subscribing to LINE per week and maintaining an impressive 80.3% Monthly Active User figure.

In particular, LINE Camera, hit 20 million downloads within only 10 months since its release and currently ranks number one in the camera category of App Stores in 27 countries worldwide. Similarly, LINE had released games integrated with the mobile messaging application for the first time and starting with ‘LINE POP,’ which hit 10 million downloads within only 12 days since its release. Currently, there are a total of 12 games with over 70 million registered players. Enhancing LINE’s skyward momentum, App Annie, the industry leader in app store analytics and market intelligence for the global app economy, featured LINE’s success as the main topic for the month of December 2012, recognizing the service for carrying on a heated competition in the mobile messaging market.

As a commemorative gift to users for making the 100 million mark possible, LINE will provide free special stickers of Moon, Brown and Cony for 4 days from January 18th to the 21st. Moreover, to continue this celebration, LINE has been hosting a special event for its fans in Malaysia since Wednesday, January 16 on LINE Malaysia Official Facebook Fanpage at http://www.facebook.com/line.malaysia. 10 participants will be chosen at random and will be given LINE dolls.

LINE takes the mobile messaging application beyond being a mere communication tool with fun games one step further in which it enhances the convenience and safety of its beloved fans. LINE recently released LINE Tools that include various tools for many different daily situations and LINE Antivirus application for free protection against security threats. These handy applications are further enjoyed with endearing LINE characters.

LINE plans to continuously offer a communication service that enriches user relations among friends and family worldwide through the offering of dynamic services and features that not only enhance the fun but also increase the convenience.

For more information about LINE, please visit its official website http://line.naver.jp/en/.

LINE Unleashes 3 Free Social Games specifically for Users (Chinese)

專為LINE使用者量身打造的社交遊戲

- LINE遊戲首度與LINE整合，讓使用者能與好友共享遊戲的樂趣
- 超受歡迎LINE貼圖人物也來參一腳，可與好友對戰增添遊戲趣味，使社交經驗更為豐富
- NHN Japan計畫年底前推出10款以上的LINE遊戲，提供更有趣的通訊經驗


吉隆坡, 2012年11月 19日讯: NHN Japan宣佈，具備社交網路服務的全球領先行動傳訊平台LINE首度推出四款與LINE整合的免費遊戲：LINE POP、LINE Cartoon Wars和LINE PATAPOKO ANIMAL。使用者下載這些遊戲之後還能得到免費、無期限的LINE貼圖 。NHN Japan計畫藉由此推出，將這些社交遊戲整合到LINE平台來加速其成長動能。

首度與LINE連結的LINE POP是一款簡單的益智遊戲，讓LINE使用者能與好友們共享遊戲的樂趣。此外，這款遊戲是以LINE著名的貼圖人物饅頭人、熊大、Sally和兔兔做為造型，透過這些可愛的角色不僅讓遊戲更好玩也讓人愛不釋手。遊戲規則是盡可能快速地以水平或垂直的方式將三個或三個以上相同人物作排列。被連成一排或一列的人物臉上會出現驚訝和有趣的表情，增加遊戲的趣味與歡樂。

LINE POP與行動傳訊平台LINE整合，讓使用者可以和他們的LINE好友一起享受遊戲的樂趣。完成一回合遊戲後，最高得分將自動公佈於LINE POP好友圈的排行榜。每個星期會重新排名，不僅鼓勵好友們競爭同時也能促進互動。

每一回合遊戲都需要使用一顆愛心，而玩家們一次只限使用五顆愛心。玩家也可向LINE好友要求贈與、等八分鐘、或者邀請更多好友加入LINE POP玩家行列等方式來免費取得愛心。也可以使用該遊戲代幣「Ruby」購買更多顆愛心。

LINE Cartoon Wars堡壘防衛遊戲的玩家必須捍衛自己的堡壘，同時想辦法征服或摧毀敵軍的堡壘。玩家必須設法結合不同的部隊，使用弓箭攻擊敵軍以取得勝利。LINE Cartoon Wars也與LINE連結，使用者可以和玩LINE Cartoon Wars的好友競爭得分與排名。

LINE PATAPOKO ANIMAL射擊遊戲裡的動物們想要逃離故事書世界。透過傾斜裝置來控制弓箭射向意圖逃到真實世界的動物們。LINE PATAPOKO ANIMAL共有72個關卡，同樣也和LINE連結，玩家可以和其他好友於該遊戲中競爭得分與排名。

「LINE Birzzle」是首款LINE遊戲，並於2012年7月4日推出，在推出的第一天就吸引全球200萬名玩家，並於97天內達到1,000萬次下載，更在香港、台灣、泰國和馬來西亞等八個國家的App Stores榮登免費App排行榜冠軍。

LINE总经理 Simeon Cho，韩国和马来西亚LINE业务代表 表示：「LINE遊戲，特別是使用深獲全球喜愛之LINE貼圖人物的LINE POP，可在短時間內建立一個親和且令人愉悅的遊戲環境。智慧手機生活平台的發展目的是提供智慧型手機使用者更有趣更豐富的體驗，我們將延續這股氣勢並於年底前推出10款以上的遊戲，提供更有趣的通訊經驗來滿足使用者的期待。」

使用者可以從App Store或Google Play下載這些遊戲，下載後於LINE的「其他」頁面中點選圖像即可進入遊戲。

相關連結：
PC: http://line.naver.jp/zh-hant/
Mobile: http://line.naver.jp/app/zh-hant/
Facebook: http://www.facebook.com/taiwan.line
Blog: http://en.lineblog.naver.jp/
Partner: http://line.naver.jp/partner/pc/index/zh-hant