SCCyberworld

Tuesday, March 5, 2013

EPSON ACHIEVES RECORD 12TH YEAR IN A ROW AS WORLD’S No. 1 PROJECTOR MAKER WITH HIGHEST-EVER MARKET SHARE


Kuala Lumpur, Malaysia, 4 March 2013 – According to the latest results for 2012 released by projector market research firm Futuresource Consulting, Epson achieved a record 12th year in a row as the world’s number 1 projector brand. The company grew from a 22.9% market share in 2011 to hit its highest-ever market share of 26.2% for 2012; meaning that over one in four projectors sold in the past year was an Epson. Sales of Epson projectors in 2012 were so strong that they were greater than the combined sales volumes of the second, third and fourth ranked projector brands.

 “Although we are very honoured to achieve the position as the no. 1 projector brand for the 12th time, we feel as excited as the first time,” says Koichi Endo, the Managing Director of Epson Southeast Asia regarding the results. “More importantly, we build on our success by using what we have learned to find even more ways to satisfy our customers’ needs. As a result, Epson has the widest range of projector models to satisfy every customer requirement or budget.”


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