Launch offers differentiated product lines tailored for distinct customer segments
KUALA LUMPUR – 17 April 2013: Lenovo (HKSE: 992) (ADR: LNVGY) today announced two new smartphones, the IdeaPhone S890 and P770, designed for trendy individuals and young professionals respectively. The newly introduced line of smartphones features two new models which were showcased for the first time at the CES 2013 in Las Vegas earlier this year and are available now in Malaysia. Both products offer unique configurations that are tailored for distinct user groups, with leading specifications in their class and pricing that is competitive.
The new S Series smartphone comes packed with multimedia and entertainment features. This model is designed especially for youths, with special attention paid to the style, design and optimization for apps favored by these users. The P Series caters to the needs of the urban professionals and possesses long battery life, special security and anti-virus features. These smartphones feature dual-SIM slots, larger and higher resolution displays and enhanced specifications.
“In the region, Malaysia has one of the highest smartphone ownerships which makes perfect sense for Lenovo to introduce its latest range of smartphones,” commented Khoo Hung Chuan, Country General Manager, Lenovo Malaysia, “While we move towards a PC+ leadership position, we’ve tapped into the pulse of our customers to understand their unique needs and reasons for selecting Lenovo smartphones. Our new portfolio, features devices designed to please and amaze a wide range of customers globally.”
S890, Optimized for Entertainment
Young consumers, especially those of the “digital native” generation, have high demands when it comes to the latest devices. For these users, not only do these devices need to offer the latest technology and strong performance, but they must look good as well. The S890 excels on all these fronts. The phone sports a 5.0” 960x540 qHD screen, for crisper images, and larger viewing area to share videos and hi-definition photos with friends.
An 8MP auto-flash camera, complemented by Lenovo super camera software, takes photos in low light, allows complex photo-editing and users are able to convert photos into a video format easily. All of these functions are packed into a super-slim (9.3mm) and lightweight (176g) package, sporting a uniquely elegant “loop” design that makes the product feel thinner and sexier.
P770, Professional Business Device
Professionals demand more from their smartphones: more talk time, security, reliability and options. The IdeaPhone P770 perfectly complements today’s connected and frequently traveling global executives. Sporting a 3500mAh battery with enhanced power management software, the P770 delivers up to 30 hours talk time between charges, while a unique, “genuine battery detection” function ensures P770 users get the most from their phone.
In addition, with Dual SIM capabilities, it allows users to move seamlessly across networks wherever their job may take them whilst with USB on-the-go, the P770 can even serve as a charger for other devices. In fact, sharing files is made easy and data security is ensured through its native anti-virus software.
Pricing and Availability
The IdeaPhone S890 is available now starting at RM839.00
The IdeaPhone P770 is available now starting at RM739.00
ECS first to distribute Lenovo smartphones in Malaysia
• Entry of new smartphone brand strengthens Group’s smart devices portfolio
• Malaysia’s smartphone market to be worth USD2.1 billion in 2013
Kuala Lumpur, Malaysia, 17 April 2013 – Malaysians are now able to get their hands on Lenovo smartphones, thanks to a distribution agreement between Malaysia’s leading ICT distributor ECS ICT Berhad (ECS, 佳杰科技; Bloomberg: ECS MK; Reuters: ECSI.KL) and Lenovo Technology Sdn Bhd, the local subsidiary of the world's second-largest personal computer (PC) maker.
Through its wholly-owned subsidiary, ECS Astar Sdn Bhd, ECS becomes the first local ICT distributor to bring in the range of Lenovo smartphones into the domestic market, where it currently distributes the electronic giant's entire range of notebooks and desktop PCs through its established network nationwide.
Although the formidable PC maker only ventured into the smartphone market in 2011, Lenovo quickly rose through the ranks to become the second-largest smartphone maker in China, capturing 13.2% market share in 2012.
Following its success in the East Asian nation, the largest smartphone market in the world, Lenovo has brought its popular smartphones to India, Indonesia, the Philippines, Russia and Vietnam.
While the agreement between ECS Astar and Lenovo Technology encompasses the full range of Lenovo smartphones, ECS will initially distribute two models with immediate effect – the Lenovo S890 and P770, which are targeted at differing market segments.
The S890 is designed for entertainment, supporting games and multimedia features while the P770 is for professionals on the go, equipped with 1.2GHz dual core processor, 16-hour talk-time and 300-hour standby mode. Both phones come equipped with Android 4.1 Jellybean operating systems.
According to International Data Corporation (IDC), the Malaysian smartphone market is expected to reach USD2.1 billion in 2013, up 30.3% from USD1.3 billion last year. By 2016, the leading ICT market research firm expects the local market to be worth around USD3.0 billion.
Given the size and potential of this market, Foo was upbeat on the entry of the new smartphone brand at this point in time.
“The entry of Lenovo smartphones into the Malaysian market is parallel to ECS’ own strategy of establishing the smart devices distribution channel. More than a mere coincidence, it signifies that the time is indeed right for ICT players to tap into the market’s upward trajectory.”
“With strong products catering to a growing IT-savvy population – and indeed, more to follow – we are optimistic that our smartphone business is off to a good start,” Foo concluded.
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