Shoot Fast, Share Even Faster with Usain Bolt and the Samsung NX300 Camera

The world's fastest man has joined forces with Samsung for a shooting experience which brings speed and power to every moment

KUALA LUMPUR, Malaysia – March 29, 2013 – Samsung Electronics Co., Ltd. announced today that it has partnered with athletic superstar Usain Bolt as it launches its latest compact system camera (CSC), the NX300. The global icon, Bolt, is renowned for his extreme focus and speed, making him the ideal champion for the NX300, which promises an outstanding performance to rival that of the fastest man in the world. Six-time Olympic gold medallist sprinter and owner of three world records, Usain Bolt is widely acknowledged as the best in class and his partnership with Samsung will showcase the parallels between Bolt's exceptional status and the features of the NX300, through a host of exciting initiatives.

Samsung will be working with the Usain Bolt Foundation to provide photography equipment and lessons to aspiring young photographers. Under the name ‘NX Junior Photographer’, Samsung will help them to achieve their dreams and goals through providing the guidance needed to excel. To meet these talented individuals and follow their progress, just visit Samsung’s NX Camera Facebook page at www.facebook.com/SamsungNX

Shoot Fast, Share Faster

Like Usain Bolt, the NX300 is super-fast, with its ability to capture life’s most fleeting moments as well as share them instantaneously. Budding photographers can hone in on subjects quickly and easily, even in crowded locations, using the Hybrid Auto Focus (AF) system, allowing users to achieve the most precise, high quality results possible with the push of a button, Need to shoot an action sequence? No problem. The NX300 can shoot up to 8.6 continuous frames per second with its super-fast 1/6000 sec shutter speed to ensure no detail is missed even if the subject of your shot is moving at Bolt's record breaking pace.

As a keen social media user, Usain Bolt appreciates the importance of keeping family, friends and fans up to date on what he's up to. The faster than ever Wi-Fi connectivity of the NX300 allows users to instantaneously and directly upload their photos to social networking sites or send them to your smartphone simply and easily with AutoShare function, right from their camera so that your network can share your experiences, as they happen.

Majestic and Chic

Usain Bolt's global appeal doesn't just stem from his athletic abilities but is also down to his stylish persona off the track. From walking the catwalks to being guest of honour at the trendiest parties, Bolt understands the importance of combining style and substance. Available in either white, brown, or black with a contrasting silver band, the modern yet authentic design of the NX300 makes it a must have for those who value both performance and presentation. Channelling the elegance and authenticity of a traditional, classic camera, the texture and substantial body of the newly renovated design makes it easy to hold and provides a stable base for shooting. Superior performance in a compact body make the NX300 the ideal solution for photographers dedicated to shooting high quality images on the move.

NX300 Product Specifications

Image Sensor	20.3 effective megapixel APS-C CMOS
IS	OIS mode is only provided on 2D shooting mode
Display	84.0mm (3.31”) AMOLED with a Tilt Touch Panel WVGA (800x400) 768k dots
ISO	Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 256000 (1 or 1/3EV step) * AUTO ISO upper level is selectable. (Up to ISO3200)
Image	JPEG (3:2)：20.0M (5472x3648),  10.1M (3888x2592), 5.9M (2976x1984), 2.0M (1728x1152), 5.0M (2736x1824): Burst mode only JPEG (16:9)：16.9M (5472x3080), 7.8M (3712x2088), 4.9M (2944x1656), 2.1M (1920x1080) JPEG (1:1)：13.3M (3648x3648),  7.0M (2640x2640), 4.0M (2000x2000), 1.1M (1024x1024) RAW : 20.0M (5472x3648) * 3D Image Size : JPEG (16:9) 4.1M (2688x1512), (16:9) 2.1M (1920x1080)
Video	MP4 (Video: MPEG4, AVC/H.264, Audio: AAC) 1920x1080, 1920x810, 1280x720 , 640x480, 320x240 for Sharing 60fps, 30fps, 24fps (1920x810 only) * 3D Video : 30fps only
Video Output	HDMI 1.4a
Value-added Features	SMART Mode : Beauty Face, Landscape, Macro, Action Freeze, Rich Tone, Panorama, Waterfall, Silhouette, Sunset, Night, Fireworks, Light Trace, Creative Shot, Best Face
	3D still image & video capturing (with 3D compatible lens)
Wi-Fi Connectivity	IEEE 802.11b/g/n support Dual Channel (SMART Camera 2.0)   . AutoShare   . Cloud   . Email   . Auto Backup   . Remote Viewfinder   . MobileLink   . Wi-Fi Direct (playback)   . AllSharePlay   . Social Sharing
Bundle PC software	iLauncher, Adobe Lightroom 4, Adobe Reader
Storage	SD, SDHC, SDXC, UHS-1
Battery	BP1130 (1130mAh)
Dimension (WxHxD)	122 x 63.7 x 40.7mm (excluding the projection part)
Weight	284g (without battery)

45mm 2D/3D lens Specifications

Focal Length	45mm (equivalent to 69.3mm in 35mm format)
Elements in Groups	7 elements in 6 groups
Angle of View	34.7°
Aperture	2D : F1.8 3D : T6
OIS	NO
Minimum Focus Distance	0.5m
Maximum Magnification	Approx. 0.12X
i Scene	Night, Portrait, Beauty shot, Children, Backlight, Sports
Lens Hood	Included
Filter Size	43mm
Mount Type	NX Mount
Dimension (DxL)	62 x 44.5mm
Weight	122g (without hood)