WECHAT OFFICIALLY LAUNCHED IN MALAYSIA!

Popular app launched concurrently with Bahasa Malaysia TVC and appointment of Brand Ambassadors

Kuala Lumpur, 02 April 2013 – Today was an exciting day for users of WeChat, the popular and hip mobile social communications app that has taken the world by storm. Not only did it mark WeChat’s official launch in Malaysia, the company’s first ever Bahasa Malaysia television commercial starring local celebrities and WeChat ambassadors Lisa Surihani and Shaheizy Sam also made its debut.

Three versions of the Bahasa Malaysia TVC were developed to bring the fun and convenience of WeChat to a larger segment of the local Bahasa Malaysia speaking market. The 30-second TVCs will be aired in April 2013 over four channels, namely TV3, TV9, Astro Prima and Astro Ria.

Mr Poshu Yeung, Vice President of Tencent International Business, sharing with the audience WeChat’s plans for the future.

Present at today’s launch was Mr. Poshu Yeung, Vice President of Tencent International Business, a leading provider of comprehensive Internet services in the world. Also sharing the stage were WeChat Malaysian ambassadors Lisa Surihani and Shaheizy Sam and Mr Ba U Shan-Ting, President of Domino’s Pizza Malaysia & Singapore, one of WeChat’s partners.

Commented Mr. Poshu Yeung of WeChat, “When we launched WeChat in January 2011, the app garnered a worldwide user account of more than 300 million in just over two years, one of the fastest growing mobile social communications apps.”

(From left to right) WeChat Brand Ambassador Ms. Lisa Surihani, Mr Poshu Yeung, Vice President of Tencent International Business,  Mr Ba U Shan-Ting, President of Domino’s Pizza Malaysia & Singapore, and Mr Shaheizy Sam, WeChat Brand Ambassador launching WeChat’s first ever Bahasa Malaysia Television Commercial (TVC)!



Made available to Malaysians in June 2012, the free mobile social communications platform which supports sending live chat, voice, video, photo and text messages, went on to quickly gain popularity among local user accounts. The popularity of WeChat among Malaysians has resulted in the app ranking No.1 in both the iOS Appstore social networking free category and Android Google Play communication free category for one year, and has also ranked very high in overall free category.

“We believe this is because Tencent is committed to providing value to users and enhancing the quality of their lives. This simple philosophy has helped us grow to be one of the top internet companies in the world. WeChat is one way that Malaysians can enjoy the benefits of the value-added internet and mobile services that we provide,” commented Mr. Yeung on WeChat’s popularity in Malaysia.

WeChat Brand Ambassadors Lisa Surihani and Shaheizy Sam love keeping in touch with their families, friends, and fans on WeChat!


“Our recent entry into Malaysia has also opened up fresh opportunities to work with several giants across various industries. One notable partnership is with Domino’s Pizza. At the end of the TVC, you can find a short promotional scene featuring our valued partner. WeChat users who follow Domino’s official account, will, upon redeeming a coupon code at Domino’s website and iPhone app (online) be entitled to purchase a second regular pizza for RM1 with the purchase of a regular pizza at standard price,” added Mr. Yeung.

Mr. Ba U Shan-Ting, President of Domino’s Pizza Malaysia & Singapore, said, “Domino’s Pizza is dedicated to providing quality products and services and we are always looking for opportunities to  build on this reputation for excellence. As we maintain our drive to create more value and more convenience for our customers, our partnership with WeChat is certainly a step in the right direction and we are very pleased to offer this exclusive promotion for WeChat users. At the same time, we hope it will also encourage Domino’s fans to try this excellent free social networking mobile application, which is fast becoming one of the top smartphone apps available.”

Supported on Wi-Fi, 3G, and 4G data networks, WeChat can be downloaded free of charge for iOS, Android, Symbian, BlackBerry and Windows Phone devices. WeChat is also available for global use by supporting up to 17 languages including English, Chinese, Indonesian, Portuguese, Thai, Vietnamese, Russian and Bahasa Malaysia. For downloads and more information, please visit: www.wechat.com


WECHAT正式在大马推介！
受欢迎的移动应用程式与国语电视广告同时推介及委任品牌大使 

吉隆坡2013年4月2日
  WeChat用户的好消息！随着席卷全球的这项广受欢迎流行移动社交通讯应用程式今天正式在大马推介，首个以国语作为媒介语，并邀请到本地知名艺人兼 WeChat 大使 Lisa Surihani 及 Shaheizy Sam 参与拍摄的电视广告亦跟着首次登场。

为了将 WeChat 推广给本地讲国语的更大社群， 为这些用户带来更多乐趣与便利， 一共拍 摄了3个版本的国语电视广告。这个长30秒的广告将从2013年4月起，在TV3、TV9、Astro Prima 及 Astro Ria这4个电视频道播放。

今天出席推介礼的嘉宾包括腾讯副总裁兼国际业务部总经理杨宝树；腾讯是全球全方位互联网服务的首屈一指供应商。大马WeChat大使Lisa Surihani 及 Shaheizy Sam， 也是 WeChat 在大马合作伙伴的马来西亚及新加坡Domino’s Pizza 总裁 Mr Ba U Shan-Ting， 受邀上台与大家分享了WeChat的优点。

杨宝树置评时表示：“当我们在2011年1月推介WeChat时，这项移动应用程式已在短短两年内，在全球拥有超过3亿名的用户，可说是成长最迅速的移动社交通讯应用程式之一。”

这项移动社交通讯平台自2012年6月起让大马人免费享用以发送语音、录影、相片和文字，并进行Video Call、Live Chat 以来， 即迅速广受本地用户的欢迎， 并成为大马排名榜首 的免费iOS Appstore社交网络类应用及Android Google Play通讯类应用长达1年， 在整个 免费应用程式排行榜中也一直高居前列。

杨宝树说：“我们认为，WeChat有这个骄人的成就归功予WeChat为用户们带来价值，令他们的生活更多姿多采。这个简单的理念使腾讯成为全球顶尖互联网公司之一。WeChat是让大马人能够坐享我们带来的移动互联网增值服务的一个方式。”

他补充说：“我们最近打进大马市场，也同时开拓了与各领域大型企业的合作，例如与达美乐比萨（Domino’s Pizza） 携手合作的新机会。 在这个电视广告结束时， 你将会看到一个 短短的促销片段。添加达美乐 WeChat 官方户口的 WeChat 用户只需在国内达美乐网站和 iPhone手机应用程式（线上）以标准价格预订普通尺寸比萨，便能以1令吉购买第二个普通尺寸比萨。”

马来西亚和新加坡达美乐比萨总裁包有显庭（Ba U Shan-Ting） 说：“达美乐比萨矢志提供 优质产品和服务，而且我们总是寻找机会建立卓越的声誉。随着我们保持为顾客创造更多价值和更多便利的动力，我们与WeChat的合作无疑正是朝往正确方向的步骤，并乐于为WeChat用户提供这个独一无二的促销。此外，我们也希望籍此鼓励达美乐的粉丝尝试这个绝佳的免费移动社交通讯应用程式，特别是它很快成为市场上首屈一指的智能手机应用程式之一。”

iOS、Android、Symbian、BlackBerry及Windows Phone手机用户均可免费下载获Wi-Fi、 3G及4G数据网络支援的WeChat。支援多达17种语言包括英语、华语、印尼语、葡萄牙语、泰语、越南语、俄罗斯语及国语的WeChat，亦可在全球使用。有关下载及其他详情，请登录： www.wechat.com。