BRIGHTSTAR TO DISTRIBUTE LATEST LG OPTIMUS SMARTPHONES

Agreement Brings Most Sought-After Flagship LG Optimus Models to Malaysian Consumers

Kuala Lumpur, 22 May 2013: Brightstar Corporation, the world’s largest wireless distribution company and leader in services for the wireless industry, today announced that LG Electronics Malaysia (LG) has appointed Brightstar Malaysia as its national distributor for selected models from LG’s increasingly advanced Optimus smartphone family.

Effective May 2013, Brightstar Malaysia is distributing the immensely popular LG Optimus G, Optimus L9 and Optimus L5 II devices to all major smartphone retailers in the country. These new models – featuring the latest Android™ operating system and Google™ app functionality – fulfil users’ desire for stylish smartphones that combine outstanding hardware, world-class high definition displays and an engaging yet friendly user-centric user experience (UX), all in a sleek design.

“LG has strong brand value with an amazing product roadmap. We are excited to bring the latest in mobile innovation from LG to Malaysian consumers and also play our part in promoting LG as a leading smartphone brand in the country,” said Eric Goh, Brand Director for Brightstar Malaysia.

“LG continues to develop the most advanced UX in order to provide unrivalled intelligent features designed to take maximum advantage of superior hardware in this era of LTE technology and large, high-resolution displays,” said Steve Kim, Country Sales Manager, LG Electronics. “We are pleased to partner with Brightstar in Malaysia. Its nation-wide network will allow us to increase availability of our most in-demand Optimus smartphones to consumers here.”

Brightstar will also provide LG Malaysia with expert demand planning, demand supply balancing and marketing solutions. The distribution and logistics service agreement leverages Brightstar's regional and local expertise to further the LG brand and expand market penetration through Brightstar’s Malaysian channel partners.

LG Optimus G – Premium Flagship Super Phone Featuring World-Class Hardware

The immensely popular flagship LG Optimus G has received a number of awards and favourable reviews thanks to its high quality display, advanced 4G LTE technology, superb design and innovative UX. Development of the Optimus G was the result of close collaboration with sister companies – LG Chem, LG Display and LG Innotek.

The Optimus G was the first smartphone in the world to employ Qualcomm’s powerful Snapdragon™ S4 Pro Quad-Core processor. And LG’s True HD IPS Plus display and Zerogap Touch technology deliver vibrant, high quality images and superior touch responsiveness. In addition to its unmatched hardware, stylish design and a beautiful screen, the Optimus G also incorporates user-friendly UX features, such as QSlide, QuickMemo and Live Zooming.

LG Optimus L9 — Unique and Stylish yet Premium and Powerful

Built with a sleek, stylish frame that is only 0.36-inches thin, and surrounded by premium metal trim to provide designer-level styling, the LG Optimus L9 is the latest in the style-focused L-Series of smartphones from LG. Following other popular L-Series phones, the Optimus L9 is designed around five primary aesthetic elements: Modern Square Style for comfortable grip, Floating Mass Technology for a slimmer look, Seamless Layout for a more intuitive arrangement of keys, Harmonised Design Contrast utilising metallic accents and Sensuous Slim Shape that naturally draws the user’s attention.

LG Optimus L9 features Android 4.0 Ice Cream Sandwich and a gorgeous 4.5-inch qHD Corning® Gorilla® Glass 2 display for bright colours and clear text. LG Optimus L9 is equipped with a long-lasting 2,150 mAh battery so users can watch video, listen to music, explore the Internet or chat with friends and family for hours with just one charge.

LG Optimus L5 II — Continuation of Unique Design Heritage

The Optimus L5 II Series incorporates the refined sensibilities of LG’s L-Style design philosophy. This 3G phone’s subtle yet bold aesthetics are representative of LG’s unmistakable design DNA. Surpassing the beauty of the first L Series, the Optimus L5 II also includes LG’s Smart LED Lighting around the home button to alert users to missed calls and messages – among other notifications – with various colours.
LG’s premium user experience (UX) features in the Optimus L5 II will get a boost from Android’s latest operating system, Jelly Bean 4.1.2, along with a polished user interface, vivid display and long-lasting battery.

New UX enhancements include Quick Button, which enables users to customise the Hotkey to launch various functions such as QuickMemo, camera, internet, music or any other app. Quick Button is a versatile feature that eliminates the need for tapping repetitively through menus.

For retail listing and product specifications, visit www.brightstarcorp.com.my.

LG Optimus G S.R.P. is RM1599, LG Optimus L9 S.R.P. is RM 899 and LG Optimus L5 II Dual S.R.P. is RM529.