BenQ Launches World’s First Flicker-free VA LED Monitor for Added Eye Comfort, Visual Enjoyment and Productivity

New model features Flicker-free Technology and Senseye® Reading Mode to combat Computer Vision Syndrome (CVS) 

Petaling Jaya, June 18, 2013 – BenQ, the internationally renowned provider of digital lifestyle innovations and VA LED monitor expert, has launched the world’s first Flicker-free VA LED monitor that comes with innovative features for added eye comfort, better visual enjoyment and higher productivity.

The 27-inch BenQ GW2760HS VA LED monitor (RRP: RM959) features Flicker-free Technology and Senseye® Reading Mode.  It promises to be a smarter and healthier option for heavy computer users, a growing number of whom are affected by Computer Vision Syndrome (CVS).

BenQ Sales & Service Msia Senior Manager Chaw Foo Hong (L) and Murphy Chan, President of the Association of Malaysian Optometrists at the launch of the world's first flicker-free LED monitor from BenQ.

CVS describes a group of eye and vision-related problems that result from prolonged computer use.  The symptoms include eye strain and irritation, headaches, blurred and double vision, redness on eyeballs, dry eyes, eye muscle spasms, and neck and shoulder pain.  

Speaking on the need for proper eyecare, Association of Malaysian Optometrists (AMO) president Murphy Chan said that it has been estimated that 60 per cent of the worldwide population suffer from one or more of these symptoms at some point during the day. They are increasingly common among the younger generation, including children, due to their constant exposure to a myriad of gadgets that include computers, tablets and smartphones.

According to BenQ Service & Marketing (M) Sdn Bhd senior manager Chaw Foo Hong, Flicker-free monitors were previously available only for professional use due their high prices.  

“Now, BenQ has put Flicker-free LED monitors within reach of parents, students and young working adults.  In fact, the price is extremely competitive and upgrading your computer monitor for the sake of your health does not come at a great cost,” he said.

Apart from the 27-inch launch model, BenQ Malaysia plans to introduce other smaller screen Flicker-free models ranging from 24-inch down to 18.5-inch in the coming months.

Flicker, or a flashing effect, occurs as the LED backlight controller of a monitor adjusts to the changes in brightness level. A regular monitor backlight can cause fast backlight flickering at 200Hz per second when brightness is reduced from the maximum level.

When this happens, the human eye, sensitive to the slightest signals, strains the ciliary muscle trying to adjust to the nearly invisible flickering on the screen, causing users to experience eyestrain, eye fatigue, headaches or even myopia.

BenQ’s new flicker-free monitors adopt a unique De-flickering Backlight Circuit Controller for a zero-flickering viewing experience and in turn help reduce the eye health concerns raised by a fast-flickering display and prolonged usage of computers.

Other complementary ergo-related features of the new generation of BenQ Flicker-free monitors to be launched in the coming months include:

·         Senseye® Reading Mode that recreates the comfortable experience of reading actual books by adjusting the monitor’s color temperature and brightness levels, as well as balancing its contrast ratio and sharpness, to stimulate the look of paperback paper;

·         Automatic Eye-Protect Sensor that detects ambient light levels and adjusts the monitor brightness automatically throughout the day for optimized clarity and eye comfort;

·         Height Adjustment Stand (on selected models) which allows you to find the best viewing angles for personal work or screen sharing with an extensive range of monitor adjustments – height, tilt, pivot, stroke and swivel;

·         Smart Reminder* that gently reminds users to take a break in a predefined time interval. The breaks not only keep users’ eyes comfortable and healthy, but also ensure desirable productivity; and

·         Anti-Glare Display that avoids straining your eyes when the monitor faces a light source. With a matte-finished screen, you don’t need to deal with the annoying reflection.

“People experience the ocular and physical discomforts caused by CVS on a daily basis, and BenQ has taken on the mission to help create a better, healthier viewing experience. It is really quite amazing that by spotting a supposedly tiny issue and redesigning the controller to eliminate flickering, we are able to make a big difference. As a brand that brings together innovation, quality and enjoyment through technologies, we are more than thrilled to be the first to introduce a full range of eye-comforting, flicker-free monitors for the masses,” Chaw said.

The first BenQ flicker-free monitor, the GW2760HS, has been available in the Malaysian market since May 2013.  For more information, please visit www.BenQ.com.my.

明基推出全球第一台不闪烁VA LED电脑液晶显示器
令眼睛更舒适，视觉更享受, 有效提升工作效率
新款式采用不闪烁科技及具备Senseye®独家调校阅读模式对抗电脑视觉综合症

八打灵再也2013年6月18日 – 国际知名创新数码生活产品和电脑液晶显示器专家明基 (BenQ)，推出全球第一台不闪烁VA LED电脑液晶显示器，它具备多项创新特色，能令眼睛更舒适，带来更佳视觉享受和更高的工作效率。

根据调查, 时下有越来越多电脑使用者受到电脑视觉综合症(CVS)的影响。 明基(BenQ)观察到这个趋势, 推出27寸的BenQ GW2760HS VA LED液晶显示器(建议零售价：959令吉)，包括采用不闪烁科技和具备Senseye®独家调校阅读模式，提供必须长时间使用电脑的消费者, 一个更明智和更健康的选择。

电脑视觉综合症是长时间使用电脑所导致的一种视觉问题，包括眼睛疲累及易受剌激、头痛、眼球变红、肌肉抽筋以及颈和肩膀疼痛。

马来西亚视光师协会(AMO)会长陈昨铨提到人们有需要适当照顾眼睛时说，由于长时间接触各种电子产品，尤其是电脑、笔电和智能手机，以致电脑视觉综合症日益在年轻一代，包括青少年和儿童之间普遍化，估计全球达60巴仙的人口会有其中一种或更多种的相關症状。

明基电通(马)股份有限公司高级经理周富康说，由于不闪烁电脑液晶显示器价格昂贵，因此只被专业人士采用。

“如今，大马明基使一般家长、学生和工作的年轻成人都有能力买得起。事实上，其售价具高度竞争性，因此为了自己的健康着想将现有的电脑显示器升级，所花的费用并不会太多。”

除了27寸款式，大马明基也计划在未来几个月推出24寸直至18.5寸不等的较小尺寸不闪烁显示器。一般萤幕在光线產生的过程中会有闪烁现象，现今科技虽然已将这类闪动调整至肉眼无法辨别。但是实际上长时间注视电脑萤幕这种光源產生的微小忽明忽暗现象仍能严重影响人眼的健康，尤其在校学生与社会工作者需整日长时间依靠电脑者更容易造成疲劳、不专心进而影响学习效果与工作效率。

新的BenQ不闪烁显示器采用独家面板迴路稳定技术以达到零闪烁的视觉效果，进而
减少电脑使用者在长时间使用显示器时，因连续闪烁而导致的眼睛健康问题。

在未来几个月内推出的BenQ不闪烁显示器，具备的其他人体工程学特色，包括：
• Senseye®独家调校阅读模式(Senseye® Reading Mode)：此模式可调整显示器颜色温度及光亮度水平，同时平衡对比率和鲜明度，使屏幕产生一如印刷纸面的效果，令眼睛阅读时更舒适；
• 自动护眼传感器(Automatic Eye-Protect Sensor)可透过侦察周围光亮度来自动调整显示器光亮度，优化清晰度和在最大程度上减少眼睛的疲劳；
• 脚架可调整高度(只限于特定款式)让你在工作或与他人分享电脑上的内容时，调整显示器高度、倾斜度、枢轴和旋转度，取得最佳的视觉角度；
• 聪明提醒功能(Smart Reminder)在固定时间内温和地提醒电脑使用者暂时歇息，使眼睛保持舒适及健康，确保达到所要的生产力；以及
• 抗目眩展示功能(Anti-Glare Display)可在显示器面向强光时避免眼睛劳损。采用哑色完工的屏幕，让你无需担心反光问题。

周富康说：“人们每天都因为电脑视觉综合症而感到眼睛及身体不适，而BenQ的使命，正是要协助塑创一个更佳，更健康的视觉体验。正视一个原本微不足道的问题，然后重新设计显示器来消除闪烁效果，却能为视觉带来明显的不同，这的确是相当神奇的。我们作为一个透过科技带来创新、品质与享乐于一身的品牌，感到非常振奋能够成为最先向大众推介全部系列的防眼睛劳损不闪烁显示器者。”

首台BenQ不闪烁显示器GW2760HS款式自2013年5月起已推出大马市场。进一步详情请浏览www.BenQ.com.my。