‘ERICSSON TV LIVE’ EXPLORES EVOLVING MEDIA LANDSCAPE AT BROADCAST ASIA

• Unique presentations, demonstrations and hospitality area highlight industry’s most complete portfolio of award-winning broadcast and video solutions
• Responds to evolving APAC market and consumer demands for next-generation multi-screen TV experiences
• Asia Pacific debut of a number of new Ericsson video solutions

Ericsson (NASDAQ:ERIC) will welcome guests to its ‘Ericsson TV LIVE’ event at Broadcast Asia 2013, Asia’s largest integrated show for the pro-audio, film and TV industries (Room 5M8-01/02). As well as the opportunity to view demonstrations of a number of next-generation solutions that will be on show in the Asia Pacific region for the first time, visitors will be able to hear from a number of Ericsson TV experts as they take to the stage to discuss the changing media landscape and the challenges and requirements faced in meeting evolving consumer demand.

According to a March 2013 study by Digital TV Research, pay-TV revenues in Asia Pacific will be $12 billion higher in 2018 ($43.9 billion total) than in 2012. In fact, the report estimates that pay TV revenues (through subscriptions and on-demand) will grow by $2.1 billion in 2013 alone to $33.9 billion. With rapid digital conversion and a continually growing number of video-enabled mobile devices comes increased consumer demand for next-generation services, and new players competing with traditional broadcasters for viewers and subscribers. Demonstrations and presentations at Ericsson TV LIVE at Broadcast Asia will show how Ericsson is responding to these major trends, enabling operators to effectively manage, deliver and monetize the next generation of TV Anywhere services.

“The TV and media industry in the Asia Pacific region continues to boom, but we are at an important stage in the market’s growth, with digital penetration and pay-TV revenues rapidly rising, as well as the requirement to meet the challenges of today’s connected consumer,” said Ward Hansford, Head of APAC region, TV Compression Business, Ericsson. “Ericsson TV LIVE at Broadcast Asia provides the perfect opportunity for our TV experts to meet with broadcasters and operators and explore how we can help enable them to become more profitable, productive and ultimately, successful in their business.”

Ericsson TV LIVE offers a number of opportunities to meet the company’s TV experts, via a combination of one-to-one conversations, live demonstrations of Ericsson’s portfolio of solutions, as well as presentations and seminars on the central stage.

Visitors will be able to meet key members of the senior Ericsson team and experience the company’s latest cutting-edge TV solutions designed to enable efficient video-centric networks and drive service evolution of TV in a multi-screen world. Highlights of the Ericsson TV LIVE area will include the Asia Pacific debut of:

• The AVP 4000, a high performance compression platform which raises the bar for efficiency and flexibility in the delivery of TV services over all networks. Powered by Ericsson’s first-ever in-house developed programmable video processing chip, it is a unique single platform addressing multiple applications, regardless of codec, resolution or network.
• LTE Broadcast – Ericsson’s unique end-to-end broadcast solution for video delivery over LTE networks. Ericsson’s LTE Broadcast solution will transform the costs and efficiency of delivering high quality TV and video experiences over mobile networks, to all devices. It comprises three technology standards:
o HEVC (High Efficiency Video Coding) – the new video compression standard promises to half the bandwidth required to transport video content compared to today’s leading implementation
o MPEG DASH (Dynamic Adaptive Streaming over HTTP (DASH)) – simplifies and standardizes the delivery of video to all consumer devices, ensuring a better quality of service, greater efficiency and opening opportunities for monetization
o eMBMS (Evolved Multimedia Broadcast Multicast Service)– is a 3GPP standard, it enables mobile networks to offer broadcast/multicast services dynamically to offload issues of popular content in dense consumption scenarios, reducing the cost of service delivery over the radio network and for backhaul.
• Operator CDN, the Ericsson Media Delivery Network, which is uniquely designed to unite the delivery of managed and unmanaged content over fixed and mobile networks.

There will also be live demonstrations of MPEG-DASH adaptive streaming and Ultra High Definition TV (UHDTV). Additional demonstrations include state-of-the-art multi-screen user interfaces for TV Anywhere experiences, enabling operators to meet consumer need by delivering rich, blended services on all screens, as well as the third generation of Ericsson’s market-leading Content Management System. The system now offers live TV Electronic Programming Guide (EPG) management, as well as time-shifted TV and distribution management and a focus on advanced metadata management.

Attendees will also be able to discuss the Ericsson Certification for TV Professionals, Ericsson’s own program that has been designed to enable TV professionals to have the knowledge and requisite skillsets to adjust to the rapid development in broadcast solutions and technologies.

In addition to on-stage presentations during Ericsson TV LIVE, attendees to Broadcast Asia and CommunicAsia 2013 can also hear from Ericsson speakers during the main conference programs:

Broadcast Asia 2013
Jon Sonsteby, Senior Director, Business Sales and Development, TV Software, Ericsson
June 18, 12.00pm – 12.30pm
‘Monetising OTT: Content Owners Competing in A New Game’
Track: Embracing OTT Opportunities in Asia

Jon Sonsteby, Senior Director, Business Sales and Development, TV Software, Ericsson
June 18, 4.30pm – 5.10pm
Panel: ‘Monetising OTT – What Business Models are Working and Why?’
Track: Embracing OTT Opportunities in Asia

Tony Moran, Head of TV for Australia, New Zealand & South East Asia, Ericsson
June 19, 3.00pm – 3.30pm
‘Beyond Architectures, building DTT industries’
Track: DVB-T2: Opening up your business for multiplexing broadcasting

Eugene Sarmiento, Head of TV Sales, APAC, Ericsson
June 19, 4.40pm – 5.20pm
‘How Can Connected TV Bring New Money to the TV Industry?’
Track: OTT The New Content Experience

Fabio Murra, Head of TV Portfolio Marketing, Compression, Ericsson
June 20, 11.50am – 12.20pm
‘Multi-screen ecosystems to enable the monetization of TV services’
Track: Multi-platform content – Moving towards effective monetization

CommunicAsia 2013
Lisa Skelton, Head of Marketing, Video and Data Traffic Optimization, Ericsson
June 18, 12.30pm – 1.00pm
‘Increasing Your Revenue Stream Via The Growth in Video Traffic’
Track: CDN Summit