Allied Telesis increases investment in Malaysia with new office

Global networking vendor launches new innovative VCF, AMF technologies to help businesses reduce operational, networking costs by up to 60%

KUALA LUMPUR, July 25th, 2013: Allied Telesis, a global provider of secure IP/Ethernet switching solutions and an industry leader in the deployment of IP Triple Play networks, today announces the expansion of its office in Kuala Lumpur. The company also launches two innovative technologies, the Virtual Core Fabric (VCF) and Allied Management Framework (AMF), which will help enterprises reduce operational and networking costs by 60 per cent.

 “The investment Allied Telesis is making in Malaysia and our new office is a result of five-fold growth for the organisation in Malaysia over the last five years.  Allied Telesis has experienced sustained growth across the APAC region and countries like Malaysia, Thailand and Australia have been identified for further growth due to the strength of industry in each of these countries,” said Mr. Jaukb Duch, Asia Pacific Regional Director for Allied Telesis.

“We have invested over US$10M in the last 12 months and are looking at double digit growth in these countries,” Duch added.

The new office in Malaysia will feature dedicated areas for product and technology showcases and will enable the company to expand its client services and training services to be delivered to its customers and system integration partners.

“We are happy that Malaysia continues to be a market where we experience rapid business growth. Our customer base in Malaysia cuts across many industries, key ones being large enterprises, manufacturers as well as education and government sectors. We also provide network connectivity for many CCTV projects and building management solutions,” said Mr. Paul Choy, Country Sales Manager, Allied Telesis Malaysia Sdn Bhd.

Some prominent list of clients in Malaysia includes Mydin, Sapura Kencana Petroleum, Mewah Group with other prominent customers in the region including SM Super Malls, Bangkok Municipal Association (BMA), Toyo Tyres and McDonalds.

The availability of VCF and AMF technologies will see Allied Telesis offering what customers would usually expect, simpler operations and management that improves productivity and lowers costs.

“One of the key challenges we see is the lack of technical expertise in the area of networking. Previously, product support is key, but as more systems migrate to IP (Internet Protocol), support has evolved to system and solution integration instead. Customers face the challenge of hiring or retaining technical staff. Hence, we develop our platforms to make it easier for our customers to manage their networks, “said Mr Scott Penno, Asia Pacific Regional Marketing Manager for Allied Telesis.

AMF is an innovative new technology that is a key component of Software Defined Networking (SDN) strategy. Software Defined Network or SDN is a concept that is generating a lot of interest right now and is the focus of attention for many technologists and executives from mid-size enterprises to large data centres.  SDN is intended to assist those deploying and managing networks to overcome a number of key challenges that have arisen due to the size, performance and flexibility requirements of today’s networks.

While SDN as a technology will meet these requirements, the cost and complexity of deployment of new hardware and software to deliver SDN may push this innovative technology beyond the reach of all but the largest of enterprise and data centre customers.

“Unlike SDN, which requires a software-based controller external to the network itself, Allied Telesis has embedded the controller functionality within the network simplifying the delivery of this new technology.  This enables the benefits of Software Defined Networking to be delivered without the cost, complexity and overhead that SDN brings,” Penno enthused.

In many cases, the cost of managing a network is a multiple of the capital cost of the hardware.  For this reason, many organisations are now focussing on technologies like SDN and AMF as a means of reducing operational costs associated with managing their networks.  An early adopter of this technology expects to reduce the ongoing cost of managing their network by 60% which should be compelling for any customer, he added.

“As one component of Allied Telesis’s Virtual Core Fabric or VCF, AMF is significant in that it delivers SDN-like technology to the mid-enterprise market where SDN is likely to be inaccessible,” Penno explained.

 AMF is a sophisticated suite of management tools that automate many everyday network administration tasks. Powerful features like centralized management, auto-backup, auto-upgrade, auto-provisioning and auto-recovery enable plug-and-play networking and zero-touch management. AMF is available on the following Allied Telesis series switches - AT-x210, AT-x510, AT-x610, AT-SBx908 and AT-SBx8112.


Allied Telesis 增加了在马来西亚新公司的投资

全球网络供应商向市场投放了创新技术VCF及AMF来帮助企业减少高达60%的运行及网络成本。

KUALA LUMPUR, July 25th, 2013: Allied Telesis 作为IP/局域网安全转换解决方案的全球供应商及三合一网络调度的行业领导者，今日宣布在吉隆坡成立其分公司。同时，公司向市场投放了两项创新技术，分别是虚拟磁心纤维技术（VCF）及联合管理架构技术（AMF），这两项新技术将能帮助企业减少60%的运行及网络成本。

亚太区域懂事Jakub Duch 先生说：“Allied Telesis 目前在马来西亚的投资及新公司是组织过去5年在马来西亚实现了翻5翻的结果。 Allied Telesis 经历了整个亚太地区经济的持续增长 ，马来西亚、泰国及澳大利亚等国家由于其工业发展水平的不同，也确信会有不同程度进一步的增长。”Jakub Duch 先生还补充道：“我们已在过去的十二个月里投资了一千万美元，并着眼于两位数的增长。”

马来西亚新公司将致力于产品的专注领域及各大科技展会，并将扩大其客户服务及培训服务，并将其转交给客户及系统整合合作伙伴。

“我们仍旧可以在马来西亚市场取得快速的商业增长，这是我们很高兴看到的。 我们在马来西亚的客户贯穿了很多行业，一些重要客户是大企业、厂商，还有教育及政府部门。我们也为许多央视的项目提供网络连接及建立管理方案。”Allied Telesis马来西亚私人有限公司国际业务经理Paul Choy 先生说道。

一些马来西亚的大客户包括Mydin, Sapura Kencana Petroleum, Mewah Group ，此区域的其它大客户还包括SM Super Malls, Bangkok Municipal Administration (BMA), Toyo Tires 及麦当劳。
VCF及AMF技术的实用性方面， Allied Telesis 将应客户所需，提供更加简洁的操作及管理系统，帮助提高生产力的同时降低成本。  

“我们面临的关键挑战之一是我们缺少在网络领域的技术专家。从前，产品支持是关键，但随着越来越多的系统迁移到IP（互联网协议），取而代之的是支持升级为系统与解决方案的整合。客户面临着是雇佣还是保留技术人员的难题。因此，我们开发了我们的平台，给客户管理其网络带来了方便。”Allied Telesis亚太区域市场经理 Scott  Penno 先生说道。
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AMF是一项创新技术，是自防御网络（SDN）策略的主要组成部分。自防御网络或者说SDN 是一个现在引起了人们极大兴趣的概念，并受到了许多技术专家的关注，以及从中型企业到大型数据中心的高管们的关注。 SDN适用于辅助那些调度及管理网络克服由于现今网络规格， 性能及灵活性要求不同所带来的一系列关键性难题。.

当SDN作为一项技术满足了这些需求时，新硬件及软件传递的调度的成本及复杂度可能会使这个创新技术无法适用于所有企业，而是被那些企业巨头及数据中心客户所接受。


“不像SDN需要一个置于网络外部以软件为基础的控制器，Allied Telesis 在网络内部嵌入了控制器功能，简化了此项新技术的传输。 这实现了软件定义互联网在没有SDN带来的成本、复杂性及开销问题下传输带来的好处。” Penno 激动地说。

在许多情况下，管理网络的成本是硬件资本成本的好几倍。 因此，许多机构现在专注于像SDN和AMF这样的技术，用它们来减少管理其网络的运营成 本。 这项技术的早期采用者希望能将因管理其网络所不断增加的成本降低60%，这对所有客户都是一种吸引，他补充道。

“作为Allied Telesis 的虚拟磁心纤维或者说VCF的组成部分之一，AMF意义重大，它将这类技术引进了很难接触到SDN的中型企业市场。”Penno 激动地说.

AMF是一套复杂的管理工具，它使许多日常网络管理任务实现了自动化。 像集中式管理、自动备份、自动升级、自动设定及自动恢复这些强大的特性，使即装即用网络和零接触管理成为了可能。 AT-AMF在Allied Telesis 系列交换器 - AT-x210, AT-x510, AT-x610, AT-SBx908 和 AT-SBx8112上可供使用。.