Expanding the Award-winning NX Line with the Samsung SMART Camera NX2000

Capture moments in more detail and share your story with total ease

KUALA LUMPUR, Malaysia– July 8, 2013 – Samsung Malaysia Electronics is introducing its latest award-winning NX series, with the launch of the NX2000. This is a stylish, slim compact system camera (CSC) that combines outstanding, professional quality results, with revolutionary Samsung SMART Camera technology.

As an addition to the NX range, it enables photography amateurs and enthusiasts alike to produce superior pictures quality, and immediately share them straight from the camera. The Samsung NX2000 marks an evolution in Samsung’s SMART Cameras – demonstrating Samsung’s depth of understanding and experience in digital imaging innovation with the ability to capture more detail in every picture.

“The demand for quality photography and instantaneous sharing is increasing among Malaysians and at Samsung, we always strive to be at the forefront of the digital imaging sphere. The launch of the NX2000 is in line with the increasing demand for effortless photo sharing,” said Kwon Jae Hoon, Managing Director of Samsung Malaysia Electronics.

“As we move towards an era of instantaneous sharing and constant visual communication, we seek to bring our users seamless connectivity, enabling them to express themselves and share moments with ease. The NX2000 is designed especially for the everyday photographer to capture more detail in every moment,” he added.

Impressive Photos Made Easy
The Samsung NX2000 built-in with 20.3MP APS-C CMOS Sensor, created entirely by Samsung, produces extremely sharp and highly detailed images. Even in low light conditions images burst with vibrancy and colour. Designed to continuously deliver high quality images, the NX2000's capabilities are boosted by its DRIMe IV engine which works to reduce noise, improve speed and enable superior colour reproduction.

With 8fps fast continuous shooting, the NX2000 can effortlessly keep up with the fast pace of life today, so that no moment is missed. Whether the subject is quickly moving or the photographer is on the run, the 1/4000th second top shutter speed makes taking clear, blur-free images an achievable task, while the wide ISO range (100 to 25600) helps to deliver images that are beautifully balanced, regardless of the lighting conditions. The NX2000 works faster and harder to capture every detail, so people can re-live stories in dynamic realism.

Take Control of Your Images
Ease of use is intrinsic to the NX2000 and the large 3.7-inch WVGA Full Touch Screen provides a convenient and intuitive navigation tool to access a wide range of features. Slim and modern, the bright screen is simple and quick to use, making it easier than ever to control all aspects of the camera. SMART mode provides even more options to aid you in taking the perfect shot, offering 14 different scene modes, a selection of settings which reflect your shooting environment and needs. Users can take photos of fast-moving subjects, such as a child running, with Action Freeze or capture everyone’s “good side” with Best Face which takes five consecutive photos and lets the user select the best facial expression of each person in the picture. Users simply select the mode that fits their needs and enjoy the expert results.

With a choice of 13 interchangeable lenses, aspiring photographers have improved control over the images they shoot with the NX2000. From ultra-compact pancake lenses and versatile zooms, to a premium portrait lens and a macro lens, the wide lens selection enhances the photographic experience. Samsung’s innovative i-Function system allows users to further unleash their creativity by controlling various settings with the lens, such as the aperture or shutter speed, so professional quality images are more achievable than ever.

Breathing life into images, the 3D Still and Movie Recording capabilities of the NX2000, when coupled with Samsung’s 45mm 2D/3D lens (sold separately), bring an added element of realism to photos and videos, which can be replayed and enjoyed on compatible 3D TVs. Full HD Video Recording ensures that movies retain the same level of detail, colour and quality as stills, so users can view their story just the way it happened.

Connect Your World
Enhanced Wi-Fi Connectivity is at the heart of the NX2000, enabled by Samsung's SMART CAMERA 2.0 technology, offering a host of functions which make it easy to share and store images directly from the camera. The Samsung SMART CAMERA App, available on both Android and iOS platforms, provides a streamlined way of linking smart devices, ensuring that every tech savvy users’ treasured memories are stored without fuss. AutoShare sends photos, as they are taken, directly from the NX2000 to a smartphone or tablet, via a direct Wi-Fi connection. Special memories can be shared instantaneously from the smartphone when users aren’t connected to an access point, and images are instantly backed up for those who are constantly on the go and don’t have time to worry about storage.

The integrated Near Field Communication (NFC) technology seamlessly links the NX2000 to many NFC-enabled Android smartphones and tablets. Simply tap the camera with the smart device and NFC immediately launches the Samsung SMART CAMERA App and automatically pairs the device via a direct Wi-Fi connection. Additionally, users can sync their favourite social website, such as Facebook, to the dedicated Direct Link hot key, for menu-free simplified sharing with the touch of one button.

True to its commitment to capturing professional quality images, the NX2000 also includes Adobe® Photoshop® Lightroom® 4, bolstering its offering to advanced photographers. With an array of tools, Adobe Photoshop Lightroom is the essential photography workflow application allowing photography enthusiasts and professionals to enhance, organise and share photos.

Available in three colours – pink, white and black – the Samsung NX2000 retails at RM2,299 and is available from 8 July onwards at all Samsung retail outlets and authorised dealers.

For more information on Samsung’s digital imaging, please visit www.samsung.com/my or visit Samsung Malaysia Facebook page at http://www.facebook.com/samsungmalaysia.