LAUNCH OF I-PMART LIFESTYLE LINK: THE ALL-IN-ONE CARD LINK TO YOUR MODERN LIFESTYLE

Kuala Lumpur, 21 September 2013:  i-Pmart Lifestyle Sdn Bhd, a lifestyle promotion and events company and a member of i-Pmart Group of Companies, has launched their i-Pmart Lifestyle Link, an all-in-one lifestyle card that offers Touch ’n Go payment, insurance protection, hospitalization income, discounts, redemptions, and many more benefits.

The launch was graced by our local celebrities including Gabriella Robinson, Miss Tourism International 2012; Kim Low, Miss Tourism World Malaysia 2012; Josiah Glenn Mizumaki, model, television host and Fashion Ambassador for Kronenbourg 1664; and Isaac Ong, Malaysia’s 2007 Top New Model and main actor of The Hunter 3D, Southeast Asia’s first 3D movie.

In conjunction with the launch, i-Pmart Lifestyle also donated cheques of RM3000 each to six non-profit organizations, which includes the Women’s Aid Organisation, Rumah Orang Tua Chong Keng Seong, St. John Ambulance of Malaysia, Rumah Charis, Pertubuhan Pembangunan Orang Buta Malaysia, and The Malaysian AIDS Foundation.

“The i-Pmart Lifestyle Link is not a loyalty card.  It is a lifestyle convenience card that  combines all of today’s modern lifestyle essentials into one multi-functional card.  As the leading Malaysian online IT products and gadgets retail and merchandise company established since 2001, we are able to track the behavioural patterns and purchases of our tech-savvy and modern consumers over time.  Based on data analysis, feedback as well as specific requests from our loyal customers, i-Pmart Lifestyle Link, the all-in-one card that provides the ultimate link to their modern lifestyles was conceived,” said Mart Tang, CEO of i-Pmart Lifestyle Sdn Bhd.

“Based on our analysis, the rise of online purchases have increased significantly over the past six months mainly from the Generation Y population.  This generation has no qualms or suspicion like the previous generation had with online purchasing as e-commerce is already imbued in their lifestyles,” added Tang.

“In this current technology economy environment, which sees the increased demand for IT products and gadgets, and the merging of both social and real worlds, it is certainly timely to introduce the i-Pmart Lifestyle Link programme, that provides this link.”  

i-Pmart has been making IT products and gadgets more accessible to consumers with their very competitive prices for over 12 years; and now, with the launch of the i-Pmart Lifestyle Link card, the benefits are extended into lifestyle-relevant benefits.

For as low as only RM11.50 per month or RM138 per year, consumers instantly enjoy up to RM30,000 group personal accident insurance and RM60 hospitalization income per day up to 30 days, RM10 pre-loaded Touch ’n Go credit value, and RM188 worth of welcome  gifts, cash vouchers and discount vouchers.

Card holders can also enjoy 3rd-piece price immediately and all year-round on all products listed in www.ipmart.com.my.  This is good value for any consumers planning to purchase or upgrade their mobile phones, tablets, notebooks or personal computers, or simply to replace their toners or add parts or accessories.  Non-members have to purchase three units of any product in order to enjoy the same 3rd-piece price.

The Touch ‘n Go credit can be topped up at ATMs, LRT stations, petrol kiosks or at participating merchants.  The payment function increases consumer mobility by giving them access on various public transportation (bus, LRT, KTM, MRT, ERL), parking lots, and tolls.

In addition, card holders can also collect points for redemption as well as get discounts on purchases from the very soon, over 50 merchants.  Other benefits include quarterly member promotions and lifestyle fair and referral rewards.

From now until 31 October 2013 get your i-Pmart Lifestyle Link for only RM99 at the following locations or at their website at www.ipmart-lifestyle.com.

21 - 22 September 2013	Kuala Lumpur Sentral
25 – 27 September 2013	LRT Pasar Seni
4 – 6 October 2013	LRT Wangsa Maju
11-13 October 2013	LRT Masjid Jamek
16 – 18 October 2013	LRT Bukit Jalil
22 - 24 October 2013	LRT Ampang Park

隆重推介I-PMART LIFESTYLE LINK:  集所有时尚生活于一卡

吉隆坡21日讯:  生活时尚宣传与活动公司，也是i-Pmart 集团旗下的i-Pmart Lifestyle Sdn Bhd隆重推介集合所有生活时尚于一卡的i-Pmart Lifestyle Link。此卡提供一触即通付款、保险保障、住院收入、折扣、兑换，以及更多优惠。 

上述推介礼星光熠熠，邀得多名本地名人出席，包括2012年国际旅游小姐Gabriella Robinson、2012年马来西亚世界旅游小姐Kim Low、模特儿、电视主持人兼Kronenbourg 1664服装大使Josiah Glenn Mizumaki；以及2007年马来西亚顶尖新模特儿兼东南亚首部3D电影--The Hunter 3D主角Isaac Ong。

配合推介礼，i-Pmart Lifestyle也捐献以各3000令吉支票捐献给6家非盈利机构，包括妇女权益维护协会、Chong Keng Seong安老院、马来西亚圣约翰救伤队、恩惠之家、马来西亚盲人公会，以及马来西亚艾滋病基金会。

“i-Pmart Lifestyle Link并非会员卡。它是结合所有时下现代时尚生活精髓于一张多功能卡的生活时尚便利卡。自2001年成立至今，身为国内领先的网上资讯科技产品与小配件零售与买卖公司，我们能够追随科技达人和现代消费者的喜好模式与购物。根据我们忠诚消费者的分析数据、回应以及特别要求，这张全合一的i-Pmart Lifestyle Link卡让他们与现代生活风格密切联系。” i-Pmart Lifestyle私人有限公司首席执行员鄭荻橗先生说。

“根据我们的分析，崛起的网上购物在过去6个月来显著提升，主要来自Y世代群。此群体比前世代的人士较无不安和疑虑感，以网上购物作为电子商务的模式已融他们的生活风格中。” 鄭先生补充。

“现代的科技经济环境提升对资讯科技产品和配件的需求，以融合社交与真实世界。现在绝对是推介提供此连接的i-Pmart Lifestyle Link计划的最佳时候。”

i-Pmart在过去12年来以具竞争优势的价格将资讯科技产品和配件更贴近消费者 ；而现在，随着推出i-Pmart Lifestyle Link 卡，这些优惠延伸至生活风格相关的优惠。

仅以最低每月11.50令吉或每年138令吉，消费者即可马上享有高达3万令吉的集体个人意外保险和高达30天的每日60令吉住院收入、10令吉预值一触即通数额，以及价值188令吉的欢迎礼物、现金礼券和折扣礼券。 

持卡者也可即时享有第三件物品价格，全年的所有产品均在www.ipmart.com.my列出。对任何规划购物或提升手机、平板电脑、手提电脑或个人电脑，或仅更换他们的喷墨或添加零件或配件的消费者而言，这些全都是绝佳价值。购买3件任何物品的非会员皆可享有同样的第三件物品价格。

一触即通限额可在提款机、轻快铁站、油站商店或参与的商家增值。付款功能让消费者更加便捷使用各种公共交通（巴士、轻快铁、电动火车、地铁、单轨火车）、停车位，以及大道收费。

除此之外，持卡者还可收集积分以向即将超过50家商家兑换或获取购物折扣优惠。其他优惠包括季度会员促销和生活时尚促销与推荐奖赏。

从现在直到2013年10月31日止,仅以99令吉即可到以下地点或透过网站www.ipmart-lifestyle.com获取您的i-Pmart Lifestyle Link卡。

2013年9月21 – 22日	吉隆坡中环车站
2013年9月25 – 27日	中央艺术坊轻快铁站
2013年10月4 – 6日	旺沙玛珠轻快铁站
2013年10月11-13日	占美回教堂轻快铁站
2013年10月16 – 18日	武吉加利尔轻快铁站
2013年10月22 – 24日	安邦园轻快铁站