Introducing the New Range of Canon PowerShot Digital Cameras

Experience superfast shooting with the revolutionary PowerShot G16 and PowerShot S120 Zoom further with the new PowerShot SX510 HS and PowerShot SX170 IS

Kuala Lumpur, 23 September 2013 – Canon, a world leader in digital imaging, is proud to release four new cameras in its renowned PowerShot range. The new PowerShot G16 and S120 are equipped with have exciting new features such as the DIGIC 6 image processor, up to 12.2fps continuous shooting in full resolution, Star shooting mode, Background Defocus as well as artistic HDR modes. The latest affordable high-powered zoom PowerShot SX510 HS and SX170 IS give users the benefit of a long lens at attractively affordable prices.

The PowerShot G16 and S120 – Artistry of Photography
The PowerShot G16 and S120 are topline PowerShot models featuring the fastest Auto Focus (AF) speeds in Canon Compact Camera history and it can also achieve super-responsive continuous shooting speeds. The PowerShot G16 is capable of capturing image at full resolution of up to 12.2 fps in P mode and 5.7 fps with AF, while the PowerShot S120 reaches up to 12.1 fps in P mode and 5.5 fps with AF. Powered by Canon’s latest DIGIC 6 imaging processor, both cameras have improved sensitivity to shoot at higher resolutions with less noise in dark conditions. Dynamic IS now detects and compensates for tilt and parallel movement (shift blur) to create video that's exceptionally free of distortion. In addition, the DIGIC 6 Imaging Processor enables video recording in the popular MP4 high-compression format in Full HD resolution, with a smooth 60p frame rate – twice that of earlier models.

Equipped with Canon’s HS SYSTEM, which combines a high-sensitivity 12.1 megapixel CMOS sensor with the latest DIGIC 6 imaging processors, PowerShot G16 and S120 are built for ultra-fast performance and produce phenomenal image quality. Both are fitted with the newly developed 5x Optical Zoom lenses, expandable to 10x using Canon’s new ZoomPlus feature. The PowerShot G16 has a bright f/1.8 (W) – f/2.8/ (T) lens that performs beautifully especially in low light, perfect for creating dramatic soft backgrounds with shallow depth-of-field. The PowerShot S120 has improved aperture to f1.8 and a 3.0-inch touch-screen LCD for simple and casual operation.

A unique new feature of the PowerShot G16 and S120 is the new Star shooting mode, for users who like to take photos and videos of night skies. With the aid of a tripod and this new mode, users can capture the subtle beauty of stars with a PowerShot G16 or PowerShot S120. Star shooting mode allows users to capture the starry sky in either stunning still photos in two modes; Star Nightscape or Star Trails or breath-taking Star time lapse movie videos.

The PowerShot G16 and S120 take imaging to the next level by improving on existing creative filters. Featuring the new Background Defocus feature, both cameras can produce the “bokeh” effect that was previously limited to DSLRs with a simple selection of the mode. “Bokeh” effect is achieved by taking two photos before analyzing and blurring the photos digitally according to user-desired levels.  First introduced in 2010, the High Dynamic Range (HDR) mode has also been improved with the addition of 5 new artistic effects namely Natural, Art Standard, Art Vivid, Art Bold, and Art Embossed.

The WiFi capability on these cameras enables instant sharing and easy uploading. It allows still photos and videos to be shared onto social networking sites such as YouTube, Facebook, and Flickr or to be transferred onto a PC. Users with smartphones can use the CameraWindow app (available in the Apple App Store and Google Play Store) to instantly upload photos and videos from the cameras.

The PowerShot G16 and S120 can also be taken underwater by using optional cases, the WP-DC52 and WP-DC51 respectively.

The PowerShot SX510 HS and SX170 IS – Perfect travel companions
Canon has designed the PowerShot SX510 HS and SX170 IS for users who like the versatility and long range ability of a long-zoom camera. The PowerShot SX510 HS is a 12.1 megapixel digital compact camera with a CMOS sensor and a 24mm 30x Optical Zoom lens that can be extended to an impressive 60x zoom using ZoomPlus. Shooting subjects at high zoom levels can be tricky if the subject moves or if the user has shaky hands, but the new Zoom Framing Assist Seek function helps the user to track the subject.

The new PowerShot SX510 HS runs on the reliable DIGIC 4 imaging processor which gives it great movie functions including Full HD movies, stereo sound and an HDMI terminal. The DIGIC 4 also allow the camera to shoot Super Slow Motion movies to capture the beauty of delicate motions. The PowerShot SX510 HS is also equipped with WiFi, offers consumers the ability to upload images and videos onto the Internet without a PC.

On the other hand, the new PowerShot SX170 IS is a 16.0 megapixel affordable digital compact camera with a powerful 28mm 16x Optical Zoom lens.The PowerShot SX170 IS zoom is able to reach 32x with the ZoomPlus fuction which is excellent for users who want to shoot distant subjects. Like the PowerShot SX510 HS, the PowerShot SX170 IS is also powered by the DIGIC 4 imaging processor which enables great movie recording in HD movies and stereo sound.

Pricing and availability
The recommended retail price and the availability of the four new PowerShot cameras are as follow:
PowerShot G16: Available now at the recommended retail price of RM1,899.
PowerShot S120: Available from October onwards at the recommended retail price of RM1,599.
PowerShot SX510 HS: Available now at the recommended retail price of RM1,099.
PowerShot SX170 IS: Available now at the recommended retail price of RM699.

Specs in Summary:
POWERSHOT G16
Dimensions: Approx. 108.8 x 75.9 x 40.3mm
Weight (including battery and memory card): 356g
Lens: 5x (10x with ZoomPlus)
Focal length: 28-140mm
Aperture: f1.8-2.8
Image sensor: 12.1 mega-pixel CMOS sensor
Imaging processor: DIGIC 6
Max ISO speed: 12800
Continuous shooting speed: up to 12.2 fps (5.7fps with AF)
Maximum video quality: Full HD MP4
LCD: 3.0” (approx. 922,000 dots)
WiFi: Yes
Battery type: Lithium battery

POWERSHOT S120
Dimensions: Approx. 100.2 x 59.0 x 29.0mm
Weight (including battery and memory card): Approx. 217g
Lens: 5x (10x with ZoomPlus)
Focal length: 28-140mm
Aperture: f1.8-5.7
Image sensor: 12.1 mega-pixel CMOS sensor
Imaging processor: DIGIC 6
Max ISO speed: 12800
Continuous shooting speed: up to 12.1 fps (5.5fps with AF)
Maximum video quality: Full HD MP4
LCD: 3.0” capacitive touchscreen (approx. 922,000 dots)
WiFi: Yes
Battery type: Lithium battery

POWERSHOT SX510 HS
Dimensions: Approx. 104.0 x 69.5 x 80.2mm
Weight (including battery and memory card): Approx. 349g
Lens: 30x (60x with ZoomPlus)
Focal length: 24-720mm
Aperture: f3.4-5.8
Image sensor: 12.1 mega-pixel CMOS sensor
Imaging processor: DIGIC 4
Max ISO speed: 3200
Maximum video quality: Full HD
LCD: 3.0” (approx. 461,000 dots)
WiFi: Yes
Battery type: Lithium battery

POWERSHOT SX170 HS
Dimensions: Approx. 108.0 x 71.0 x 43.9mm
Weight (including battery and memory card): Approx. 251g
Lens: 16x (32x with ZoomPlus)
Focal length: 28-448mm
Aperture: f3.5-5.9
Image sensor: 16.0 mega-pixel
Imaging processor: DIGIC 4
Max ISO speed: 1600
Maximum video quality: HD
LCD: 3.0” (approx. 230,000 dots)
WiFi: No
Battery type: Lithium battery