TAG Heuer launches the MERIDIIST II, the 2nd generation of its iconic communication instrument

The Next Generation of Luxury Service and Communication

Introducing the 2nd generation of the TAG Heuer MERIDIIST, the new iconic luxury mobile phone of the international elite is now thinner, lighter and more powerful, packed with dual SIM slots for maximum connectivity and an exclusive 24/7 worldwide PERSONAL CONCIERGE SERVICE. The new MERIDIIST combined the high-end classic design and finishes of a luxury TAG Heuer watch, the finest materials of horology, artisan expertise and avant-garde engineering. The new MERIDIIST collection starts at 3900 €, and will be available in TAG Heuer boutiques, luxury mobile boutiques and selected watch and jewelry retailers starting in September.

THINNER AND LIGHTER PRODUCT
EVOLUTION, AND MORE POWERFUL

The new MERIDIIST builds on the strengths of its prestigious predecessor. Designed to meet the specific needs of the international traveller, it is significantly thinner and lighter than the original, with a much larger screen, improved resolution and host of new features.

PERSONAL CONCIERGE SERVICE

Exclusive personalised service, around the world and around the clock, with the simple press of a button. Tickets to a sold-out show? An impossible-to-get reservation at the city's best restaurant? Just ask and it is yours.

DUAL SIM & DUAL TIME GMT

An even shorter click of the same button lights up the instrument's second time zone function on the MERIDIIST II's angled top screen in OLED (organic light-emitting diode). Two active telephone numbers for maximum coverage--use one SIM card for personal use, the other for professional use; or one for use at home, the other for your destination country. Effortlessly easy to switch between the two, either manually or automatically. An essential and exclusive function, ideal for frequent travellers.