MAXIS LAUNCHES #HOTLINK, THE FIRST PREPAID PLAN IN MALAYSIA THAT KEEPS YOU CONNECTED ALL THE TIME

First in Malaysia to offer free basic internet to stay connected, anytime and anywhere, with no pay-per-use charges
High speed internet for only RM1 a day on the best data network in the country
Flat rates of 12 sen per 30 sec for voice calls and 7 sen per SMS to ALL networks 
Top-up bonuses and more rewards 

Kuala Lumpur, 25 September 2013. Simple, always connected, worry-free. This is what #Hotlink, the latest groundbreaking prepaid plan from Maxis Berhad (Maxis), has to offer. It is the first and only prepaid plan of its kind in Malaysia that offers customers continuous free basic internet, enabling them to enjoy a truly worry-free internet experience, anytime and anywhere. All customers need to do is purchase and activate the #Hotlink plan which comes with pre-loaded airtime, and they are instantly connected. For those who want to experience the full potential of the best data network in the country, high speed internet costs just RM1 a day, or RM30 per month for 1GB of data.

Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business, said, “In today’s mobile internet environment, constant connectivity is no longer a luxury but a necessity. With #Hotlink, what we are essentially offering is an ‘always connected’ experience. It is a simple, flexible plan that is relevant to the needs of our prepaid community.

(Left) Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business and Tan Lay Han, Maxis’ Head of Sales and Services (right), launching #Hotlink at Menara Maxis earlier today.

“This plan represents a new category of mobile internet usage, which eliminates the current high entry barrier since there are absolutely no pay-per-use charges. Therefore, we are extremely excited at the prospects of #Hotlink as it is an ideal product that is aimed at widening access to the internet.”

With #Hotlink, customers can also make calls or SMS at one low flat rate to ALL networks, and get rewarded with free air time with top-up bonuses including free credit.

What #Hotlink Offers
At just RM8.80, #Hotlink comes with RM5 preloaded airtime, and offers customers the following benefits:

Free basic internet at 64Kbps, as long as the prepaid plan remains active. Some examples of applications which customers can enjoy on basic internet include Whatsapp, Line, WeChat, Facebook, Twitter as well as non-data intensive websites.

Low flat rates of 12 sen per 30 seconds for voice calls and 7 sen per SMS to ALL networks

High speed internet for RM1 per day (1GB per month for RM30) on the best data network in the country Up to 8% free airtime once every 2 months based on the customer’s cumulative top-up amounts.

Lowest IDD Rates with IDD132 to top 10 countries 

To get the new #Hotlink plan, customers just need to visit their nearest Hotlink Dealer or Maxis Centre. Existing Hotlink customers who wish to upgrade to the new #Hotlink plan will need to dial *108*25# from their mobile phones. To learn more about #Hotlink, visit www.hotlink.com.my.