ONLINE PERSONALITIES BATTLE IT OUT TO BE ‘THE INFLUENCER’

PersonEdge Partners with Nokia in Search for the Most Influential Online Personality in Malaysia

KUALA LUMPUR, 27 November 2013 – PersonEdge Sdn Bhd, a partner of Lowyat MSC, in collaboration with Nokia Malaysia, today launched ‘The Influencer’, an online reality show in search for the most influential online personality in Malaysia. The show will be streamed online to Lowyat.NET’s 1 million unique visitors, beginning Friday, 6 December 2013.

The competition will feature online personalities from the lifestyle, fashion, beauty, food, dance and technology industries, and will be hosted on Lowyat.TV. Launched by the co-founder and managing director of PersonEdge Sdn Bhd, Choo Mei Sze, founder and CEO of Lowyat MSC Sdn Bhd, Vijandren Ramadass, and head of marketing for Nokia Pan-Asia, Gary Chan, the show will feature 10 renowned online personalities battling for the ultimate title – “The Influencer”.

 (L-R) Ben Ashaari; Karen Kho; Jacklyn Gan; Rebecca Saw; Chriz Ooi; Choo Mei Sze, co-founder and managing director of PersonEdge Sdn Bhd; Eda Lim, Marketing Manager of Nokia Malaysia; Vijandren Ramadass, founder and CEO of Lowyat MSC Sdn Bhd; Kelly Chin; Ah Bok; and Vernon Chan, with their Nokia Lumia 1520 during the launch of 'The Influencer'.

“Everyone wants to be a part of ’new media’ but do not have the right strategy to operate and promote their brands through the medium. The only method was to promote through online advertisements, which has created clutter within the medium, causing its effectiveness to decline. But many do not understand the alternatives – creating contents through digital and social media experts, which includes online personalities,” said Choo.

She added that the strategic collaboration with Nokia will further boost the digital and social media industry. “Contestants will be trained to be an all-rounded online personality as most of them are too comfortable with their own platform. Thus, this competition allows them to discover their hidden talents beyond their comfort zone, in both online and offline platform, which will build the credibility and importance of online personalities in Malaysia.”

(L-R) Choo Mei Sze, co-founder and managing director of PersonEdge Sdn Bhd; Eda Lim, marketing manager of Nokia Malaysia; and Vijandren Ramadass, founder and CEO of Lowyat MSC Sdn Bhd, launched the online reality show 'The Influencer'.

The contestants include Cheeserland, Vernon Chan, Ben Ashaari, Kelly Chin, Rebecca Saw, Ami Schaheera, Karen Kho, Jacklyn Gan, Ah Bok and dancer Chriz Ooi, who will all be using the Nokia Lumia 1520 to empower themselves through six different challenges: technology, beauty, food, fitness, fashion and travel.

“Today customers realize the potential of mobile devices beyond voice and increasingly use their devices for various tasks in their daily life,” said Gary. “We are excited to partner with Personedge and Lowyat.TV to showcase the power and the multi-tasking capability of the new Nokia Lumia 1520 through various tasks. These influencers will also have the privilege to be the first Malaysians to experience this fantastic device and put them to test in real-life scenarios. We believe this thin, sleek designed, 6-inch stunning device with an amazing 20-megapixel camera will enable the Influencers to excel in their weekly challenge with ease.”

The winner of ‘The Influencer’ will be rewarded cash prizes as well as products. Other sponsors include Konji International, Love Bonito, Lansi, Storekini.com and Kenanga Wholesale City.

Lowyat.TV, a streaming portal established in 2013, is by Malaysia’s largest online community, Lowyat.NET. Various types of videos such as tutorials, reviews and accompanying featured articles are made available to Lowyat.NET’s online community.