Carry Small, Capture All with the new Samsung NX mini SMART Camera

Shoot outstanding images in style with Samsung's slimmest interchangeable-lens camera

KUALA LUMPUR, Malaysia – April 21, 2014 – Samsung Malaysia Electronics announced today the launch of the NX mini, Samsung's slimmest and lightest interchangeable-lens camera to-date. The portable and stylish design of the NX mini SMART Camera, along with its stunning image quality makes it the “go-to” device for great photography, allowing users to capture special moments in stunning detail. With NFC and WiFi capabilities, it allows users to take impressive shots that can then be shared quickly and easily, for friends to enjoy in real time.

"The NX mini has both style and substance, perfect for trendsetters looking for a fun way to capture their life in outstanding photo quality,” said Lee Dong Yong, President of Samsung Malaysia Electronics. “Ensuring our products reflect consumer trends has always been a priority, and this approach is exemplified by the NX mini, with features such as a 3.0-inch Flip-up Display and wide angle lens exclusively designed to address the global passion for selfies. Its lightweight design also means that it can slip into a pocket, for photography anywhere and everywhere.”

As Samsung's slimmest and lightest interchangeable-lens camera on the market, the NX mini is the ultimate way to capture life on-the-go without any hassle. Weighing 158g (body only) and sporting an ultra slim (22.5mm) design, the NX mini can easily slip into almost any pocket or bag, yet still delivers the powerful results passionate photographers demand. The camera features a solid premium metal body with a luxurious leatherette finish, making the camera the natural choice for style-conscious shooters looking to make a statement. Available in five different colours (white, pink, mint green, brown and black) users can choose the colour that best suits their style.

The 'selfie' has found a permanent place in vocabularies across the world in recent years and its popularity shows no sign of stopping.  Reflecting this recent consumer trend, the NX mini has a range of exclusive features which allow photographers to effortlessly indulge in the global trend of self-shooting. With a 75.2mm (3.0-inch) Flip-up and Touch Display that rotates 180-degrees, users can frame images of themselves perfectly. The NX mini’s powerful optical performance provides crisp, clear, and quality images, to ensure that photography subjects are always looking their best. With the ultra-slim 9mm wide angle lens, the NX mini can capture group shots from an arm’s length, so users can easily frame themselves and be part of group memories.

Maintaining a flattering pose while also attempting to press the shutter release button when self-shooting can be tricky; therefore the NX mini's new Wink shot feature makes it the perfect hands-free device to capture the real you. Users simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the NX mini takes a shot automatically after two seconds, without having to press any buttons.

Despite its slim appearance, the NX mini packs a big performance into its small body. Its large 1-inch type 20.5MP BSI CMOS Sensor enables users to capture high quality images, ensuring no details are missed. With the highest resolution in its class, pictures captured with the NX mini burst with vivid colour.

The NX mini's impressively fast 6fps Continuous Shot mode allows photographers to take continuous shots, so every detail can be captured and no moments are missed. The fast 1/16000 sec Shutter Speed freezes fast moving scenes, allowing for the dramatic capture of motion in crisp detail, without blurring.

Tag & Go, Simply Tap to Share Memories
The NX mini features advanced WiFi and NFC integration that makes it seamless to share images. Exclusive to Samsung, Tag & Go connectivity allows the NX mini to pair with NFC-enabled devices, such as smartphones or tablets, simply by touching the two together. Once paired, users can:

• Select and transfer multiple images to the paired mobile devices through Mobile Link;
• Send images to up to four devices with Group Share, eliminating the time-consuming and repetitive process of sending pictures to multiple friends;
• Control the NX mini via a smartphone with Remote View Finder Pro;
• Use the camera as a Baby Monitor. When noise is detected, the paired smartphone is activated via an app, allowing parents to see if they need to attend to their child.

Additionally, extensive storage options are integrated into the NX mini and images can be uploaded directly from the camera to the cloud for an easy storage solution. Users can upload their pictures directly from the NX mini to both Dropbox and Flickr, the popular photo-sharing site. Dropbox provides 2GB of free storage to new users, accessible from just about any device and with Flickr, users can upload up to one terabyte of images.  With all the storage and sharing technology built into the NX mini, it is easier than ever to share and store beautiful images.

Specialised NX-M Lenses for NX mini 
Samsung has introduced three NX mini lenses (NX-M) which are optimised for use with the NX mini body, providing a variety of options to meet individual shooting preferences.

• The NX-M 9mm F3.5 ED lens has an ultra-slim design and its wide angle makes it the ideal choice for those capturing landscapes and self-portraits. This lens also provides the optimum angle for taking selfies, ensuring the camera becomes the go-to choice for those looking to share the best of themselves.
• The NX-M 9-27mm F3.5-5.6 ED OIS lens is a micro-compact zoom lens with a stylish design and is small enough to comfortably fit into pockets and bags.

This compact-sized standard zoom lens offers a variety of shooting options from wide-angle to telephoto shots, with optical image stabilisation for sharp results.

NX mini owners will also be able to use 15 NX lenses with the device by using a specialised NX-M Mount Adapter (ED-MA4NXM). These lenses are sold separately.