MAXIS LAUNCHES NEW HOTLINK RED APP FOR INSTANT ACCESS TO #LIVELIFELOUD EXPERIENCE

• Hotlink launches the Hotlink RED App, rewarding customers for being ‘Always On’ by connecting them to the things they love
• Customers who download the Hotlink RED App automatically gain access to year-round #LiveLifeLoud rewards – including VIP invites, lifestyle privileges and discounts, celebrity backstage access and other unique money-can’t-buy experiences
• The Hotlink RED app is a new and easier way for prepaid users to track their balance and data usage, top up and purchase mobile internet services 

Kuala Lumpur, 7 May 2014. Hotlink, the prepaid brand of Maxis, today launched its Hotlink RED App from which customers will have instant access to rewards for staying connected, as well as a best-in-class self-serve app for an unmatched customer experience. The app amplifies Hotlink’s ‘Always On’ experience, defined by its game-changing prepaid plan #Hotlink, which offers an ‘always connected’ internet experience with free social messaging and high speed internet at RM1 per day.

By downloading the Hotlink RED App, customers will automatically gain access to year-round #LiveLifeLoud rewards, which include VIP access to their favorite celebrities, exclusive giveaways such as autographed merchandise and instant daily rewards, epic experiences to music festivals and concerts as well as opportunities to be up close & personal with inspiring personalities.

The Maxis team celebrating the launch of the Hotlink RED App at yesterday’s launch party.

“The Hotlink RED App is a huge reinforcement of our aspirations for our customers as it will always be a gateway to the exciting #LiveLifeLoud platform, which is essentially a world of unique, money-can’t-buy experiences. All of these are now within their reach through this single app. Our Hotlink brand has always stood for this dynamic world of experiences, and today we are rewarding them and making it much easier for them to turn their dreams into reality,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

The Hotlink Red App is also a best-in-class self-serve app designed to enrich and simplify the lives of Hotlink’s customers, enabling them to take full control of their prepaid account such as track their balance and data usage, top up and purchase mobile internet services for an unmatched customer experience.

At the launch of the Hotlink Red App today, prepaid customers were offered a preview of these year-long #LiveLifeLoud rewards including custom-made activities with some of Malaysia’s social stars and celebrities, while local artistes and bands took the stage and entertained the crowd throughout the night.

“We have some great events lined up and by using the Hotlink RED app, our customers will have access to some of the best and personalised events and activities in the coming few months, so watch this space!” added Dushyan.

#Hotlink, launched in October last year, represents a new category of mobile internet usage, which eliminates the current high entry barrier since there are no pay-per-use charges, making it an ideal product that is aimed at widening access to the internet.

Customers can download the Hotlink app on Google Play. For more details on the App or #LiveLifeLoud, visit www.hotlink.com.my