THE BEST JUST GOT BETTER: INTRODUCING THE HTC ONE (M8)

Delivering breakthrough design and packed with the latest HTC Sense™ 6 experience, HTC Duo Camera for advanced imaging, and intuitive Motion Launch™, the HTC One (M8) delivers an unparalleled smartphone experience for 2014

MALAYSIA, Kuala Lumpur, 8 May, 2014 – HTC, a global leader in innovation and design, today unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7). Launching in Gunmetal Gray with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

"We continually bring innovation into our products," said Jack Yang, President of HTC South Asia. "We wanted to build a premium quality smartphone that delivers a whole new user experience for our consumers, from materials to new innovative features, I believe we have succeeded with the new HTC One (M8)."

Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.

(L2R) Emcee Vince Chong, Wee Tien Huat, SK Wong, Raymond Tan, Andy Tan, Michael Tung, Sirpa Ikola, Justin Zhang.

Supported by the Qualcomm™ Snapdragon® 801 processor with 2.5 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense™ 6, available on the device and as an upgrade from the Google Play store. Completely redesigned with a cleaner, more striking visual style, HTC Sense™ 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience.

A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel™ module, a dual colour flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus™ or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations.  Copy & Paste lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.

The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.

With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense™, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.

Zoe™ in the cloud
In 2014, Zoe™ will evolve into a cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own photos, videos and music to share incredible highlight reels of classic moments. The new Zoe app will be available for download through Google Play in the summer.

Motion Launch™ – convenient gesture controlled shortcuts
With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts capabilities that give the product a sixth sense. For example, Motion Launch™ is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.

HTC Dot View™ case – protect your phone with retro flair
Taking that sixth sense functionality one step further you can extend Motion Launch™ by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls - without touching or revealing the screen.
An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense™ 6, the new HTC Dot View™ phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.

Extreme Power Saving Mode – extra standby time at no extra cost
The innovation doesn’t end there, as we are also changing how people use their phone battery. With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40% longer. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

HTC BoomSound™ gets bigger
The new HTC One (M8) again takes the smartphone audio experience to new heights. The latest HTC BoomSound™ technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louder than the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.

HTC BlinkFeed™ – Your news direct to your home screen
HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading and over 1000+ content partners now clearly categorised on one page, following the most interesting news couldn’t be simpler.

Fitness at a glance
With the new HTC One (M8), you can get healthier and stay motivated by combining its power-saving sensor hub with the preloaded Fitbit® app. Alternatively, use the phone in conjunction with one of Fitbit’s range of trackers to access advanced features such as sleep tracking and smart alarm or to capture data when exercising without your phone. Set your fitness goals and see your achievements brought straight to your HTC BlinkFeed™ home screen with no additional effort. Fitbit is the top downloaded app for connected fitness devices on the Google Play store.

HTC Sense™ TV
The only remote you need on the new HTC One (M8) has been redesigned to provide an interactive second screen. You can follow the conversation about the programme online with integrated official Facebook and Twitter streams along with all the latest fan commentary from your social circles. HTC Sense™ TV now also brings live sports statistics for the 10 most popular sports in the world, with sports fans now able to access the latest scores, match statistics and live updates from unmissable games while they watch another game on the main TV screen.

Availability
The HTC One (M8) will be available in Gunmetal Gray and Glacial Silver at a retail recommended price of RM2,399 exclusively under Maxis and HTC authorised resellers, and will be rolled out from today onwards.

HTC Exclusive agreement with maxis

Kuala Lumpur, Malaysia, May 7, 2014 — HTC, a global leader in mobile innovation and design, today together with Maxis announced the HTC One (M8), the next generation from last year’s multi-award winning HTC One smartphone. The all-new HTC One (M8) boasts a high quality metal unibody with Smart Senor Hub that anticipates your needs and uses Motion Launch controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

“We are constantly focused on building the best smartphone in design and innovation while expanding our product portfolio at the same time. This opportunity to work exclusively with Maxis will enable us to bring the best experience and affordable HTC devices to Malaysian consumers.  We are truly excited to be working with Maxis,” said Jack Yang, President, HTC South Asia.

In Malaysia, HTC enters into an exclusive and strategic agreement with Maxis and launched the HTC One (M8) as the first flagship smartphone from HTC for 2014. At the same time, HTC will continue to introduce many new additions to its mid to entry range product portfolio including the HTC Desire range of products.

Maxis is a leading communications provider and has the widest 4G Network coverage in Malaysia.

Malaysia Availability
The HTC One (M8) will be available in the following colors, Gunmetal Gray and Glacial Silver. It will be available at Maxis from as low as RM 1,399 with TalkMore 78 plan and 24-month contract from May 9, 2014 onwards.

MAXIS IS EXCLUSIVE CARRIER FOR HTC, STARTING WITH THE HTC ONE (M8)

• Maxis is the only local telco to offer customers HTC devices, starting with the highly anticipated HTC One (M8)
• Maxis customers can own this brand new Android smartphone from as low as RM1,399 with the TalkMore78 plan and 24-month contract
• Exclusivity underlined by the strategic partnership with HTC and the commitment to delivering high quality devices and best mobile experience to customers

Kuala Lumpur, 6 May 2014. It’s been called many things. Sleek. Beautiful. Powerful. Sexy. Whatever adjective you decide to use to describe the HTC One (M8), the latest model from HTC will be available exclusively with Maxis from 8 May onwards at some of the best prices in town, at all Maxis Centres and Maxis Exclusive Partners nationwide. Currently, Maxis is the only telco to offer this device with a postpaid plan, from as low as RM1,399 with the TalkMore 78 plan and 24-month contract.

“We are excited to be in an exclusive agreement with HTC in being the only local telco to offer HTC devices, starting with this sleek new smartphone. This exclusive and strategic agreement with HTC is testament to our strong commitment to delivering high quality devices to our customers with the best value. Furthermore, they will be able to enjoy the best mobile experience at low monthly commitment fees, on the best and widest 4G network,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

This exclusive agreement between HTC and Maxis comes with a new and best-in-class after sales service, where customers get to experience one of the fastest guaranteed turnaround time for warranty claims via any Maxis outlets.

The HTC One (M8) is the ultimate evolution of the award-winning HTC One. It boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion LaunchTM controls to make everyday tasks easier. The new iconic Duo CameraTM technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSoundTM again sets new standards for audio quality on a smartphone.

For more details, please visit www.maxis.com.my. To learn more about the HTC One (M8), visit http://www.htc.com/sea/smartphones/htc-one-m8/

THE BEST JUST GOT BETTER: INTRODUCING THE HTC ONE (M8)

Delivering breakthrough design and packed with the latest HTC Sense™ 6 experience, HTC Duo Camera for advanced imaging, and intuitive Motion Launch™, the HTC One (M8) delivers an unparalleled smartphone experience for 2014

MALAYSIA, Kuala Lumpur, 25 March 2014 – HTC, a global leader in innovation and design, today unveiled the highly anticipated new HTC One (M8), the ultimate evolution of the award-winning HTC One (M7). Launching in Gunmetal Gray with the all-new HTC Sense™ 6, the new HTC One (M8), boasts a high quality metal unibody with a Smart Sensor Hub that anticipates your needs and uses Motion Launch™ controls to make everyday tasks easier. New Duo Camera technology delivers creative, professional-looking photos and amazing effects, and HTC BoomSound™ again sets new standards for audio quality on a smartphone.

Peter Chou, CEO, HTC said: “In 2013 we introduced the best smartphone in the world, but we never stopped challenging ourselves and the status quo in this category. As pioneers in mobile innovation, we continue to design and build devices that will dazzle, inspire and transform the smartphone industry. Today I’m proud to launch the most stunning, intuitive and advanced handset that the industry has seen to date, the new HTC One (M8).”

Beautifully designed inside and out
Achieving another breakthrough in design and quality with the new HTC One (M8), the phone’s body has been re-crafted to create an even more stunning yet approachable look. The beautiful, durable, high quality metal unibody flows right up to the 5-inch, full HD (1080p) display, tapering to thinner edges, with softer curves for a smooth, more natural grip.

Supported by the Qualcomm™ Snapdragon® 801 processor with 2.5 GHz quad-core Krait CPUs and fully integrated 4G LTE, and running Android 4.4, KitKat, the latest version of the Android OS, the new HTC One (M8) features the all-new HTC Sense™ 6, available on the device and as an upgrade from the Google Play store. Completely redesigned with a cleaner, more striking visual style, HTC Sense™ 6 features bold, customisable colour themes and delivers a more intuitive, personalised user experience.

A leap forward in smartphone imaging
The new HTC One (M8) brings a totally different dimension to mobile imaging by combining the world’s first smartphone with a Duo Camera that features HTC’s innovative HTC UltraPixel™ module, a dual colour flash and full 1080p HD video recording, producing incredible images in all lighting conditions and rich, high-quality video. A 5-MP wide-angle front facing camera also captures superior selfies with ease.

The Duo Camera boasts a depth sensor in addition to the main HTC UltraPixel™ module, capturing detailed depth information from a scene and enabling a range of beautiful and creative effects that allow you to do more with your images than ever before.

Instantly create professional-looking portraits by altering the focus of your image after the photo has been taken with UFocus™ or make your subject stand out in a more surprising way by altering the background with creative effects using Foregrounder. You can also give your best shots a seasonal flavour using the Seasons animations.  Copy & Paste lets you place your family and friends in a different photo entirely, while Dimension Plus™ presents a unique perspective on your photos by letting you view your image from a different angle by simply tilting the screen.

The advanced camera technology also works behind-the-scenes capturing images right from launch, so that when the shutter is activated, the sharpest possible image is instantly displayed. The camera autofocus operates at a speed of 300mseconds, producing beautifully crisp images of split-second action and when the flash is required, the intelligent LED Dual Flash automatically selects the exact colour tone and light intensity for more natural skin tones and a professional-looking shot.

With so much scope to create exciting imagery, Gallery organisation has also been a priority for the designers of HTC Sense™, who have introduced Image match, a visual search tool that intuitively moves all the photos containing a particular subject into one album.

Finally the new HTC One (M8) has also integrated Slow Motion mode, which lets you shoot HD slo-mo video and then edit that video so you can slow down the action at the part you want – perfect for adding drama or for highlighting a moment.

Zoe™ in the cloud
In 2014, Zoe™ will evolve into a cloud-based service. Upload Zoe Videos for all to see, and invite friends to add their own photos, videos and music to share incredible highlight reels of classic moments. The new Zoe app will be available for download through Google Play in the summer.

Motion Launch™ – convenient gesture controlled shortcuts
With the introduction of HTC Sense™ 6, the new HTC One (M8) boasts capabilities that give the product a sixth sense. For example, Motion Launch™ is immediately able to detect its position and movement, thanks to built-in motion sensors that allow you to interact with the phone without turning on the screen. A simple swipe will activate the device, Auto Answer allows you to answer a call by putting the phone to your ear without touching the screen – a handy tool if the phone rings when you are digging the garden or washing the dishes – and a double tap turns the lock screen on and off.

HTC Dot View™ case – protect your phone with retro flair
Taking that sixth sense functionality one step further you can extend Motion Launch™ by double tapping the dot view case, in addition to checking the time, weather, new texts, emails and calls - without touching or revealing the screen. An outstanding phone deserves a case that protects and extends its innovative design and industry-leading functionality. Optimised by HTC Sense™ 6, the new HTC Dot View™ phone case protects the screen, whilst displaying notifications and interactions in a retro, dot-matrix style.

Extreme Power Saving Mode – extra standby time at no extra cost
The innovation doesn’t end there, as we are also changing how people use their phone battery. With the original HTC One (M7), HTC optimised power consumption so that you could get the most out of your phone. The new HTC One (M8) takes this to a whole new level making the battery power last 40% longer. Whilst normal power saving mode delivers a great experience, we have also included an Extreme power saving mode that makes your battery last even longer. Fully charged it will deliver 14 days’ worth of battery power, whilst still allowing you to receive calls, texts and emails – perfect for when you are travelling. Activated either manually or automatically, it delivers 60 hours of extra standby time at 20% power, 30 hours at 10% power and 15 hours at 5% power so, whether you are out late at night or hiking in the mountains, you never have to worry about running out of battery again.

HTC BoomSound™ gets bigger
The new HTC One (M8) again takes the smartphone audio experience to new heights. The latest HTC BoomSound™ technology creates an immersive, powerful, crystal-clear sound with rich tones from bass through to treble. Delivering sound that is 25% louder than the HTC One (M7), without compromising quality, the new HTC One (M8) has dual frontal stereo speakers with a new amplifier, redesigned speaker chambers and a tailored audio profile for a truly high definition experience.

HTC BlinkFeed™ – Your news direct to your home screen
HTC BlinkFeed™ is now more intuitive, with continuous scrolling for a fluid browsing experience, adaptable tiles and a new layout that presents articles in a clean, easy-to-read way. With the introduction of a new SDK that allows partners to integrate their own content, users can more easily find and subscribe to new media sources, in addition to instantly creating custom feeds on any topic. So whether you are into sports, movies or shopping, this feature ensures that that you will get the information most relevant to you. With News Bundles that bring all articles and tweets on the same topic together for easy reading and over 1000+ content partners now clearly categorised on one page, following the most interesting news couldn’t be simpler.

Fitness at a glance
With the new HTC One (M8), you can get healthier and stay motivated by combining its power-saving sensor hub with the preloaded Fitbit® app. Alternatively, use the phone in conjunction with one of Fitbit’s range of trackers to access advanced features such as sleep tracking and smart alarm or to capture data when exercising without your phone. Set your fitness goals and see your achievements brought straight to your HTC BlinkFeed™ home screen with no additional effort. Fitbit is the top downloaded app for connected fitness devices on the Google Play store.

HTC Sense™ TV
The only remote you need on the new HTC One (M8) has been redesigned to provide an interactive second screen. You can follow the conversation about the programme online with integrated official Facebook and Twitter streams along with all the latest fan commentary from your social circles. HTC Sense™ TV now also brings live sports statistics for the 10 most popular sports in the world, with sports fans now able to access the latest scores, match statistics and live updates from unmissable games while they watch another game on the main TV screen.

Ranging
The new HTC One (M8) will be ranged with over 230 operators across the globe:

Europe, Middle East and Africa:
1&1 Germany, A1 Telekom Austria, AB Poland, Action Poland, Allo Ukraine, Amazon Germany, Amazon UK, AMC (Cosmote) Albania, Avea Turkey, Batelco Bahrain, Belcompany Netherlands, BH Telecom Bosnia & Herzegovina, Bibob Denmark, Bite Latvia, Bite Lithuania, Bouygues Telecom France, Brightstar 20:20 mobile, BT UK, Call me Denmark, Carphone Warehouse Ireland, CarphoneWarehouse UK, CBB Denmark, Cell C RSA, Cell C South Africa, Cellcom Israel, Chess Norway, Citrus Ukraine, Cosmote Cyprus, Cosmote Greece, Cosmote Romania& Global Bulgaria, CYTA Cyprus, Digitec Switzerland, Djuice Norway, DT Mobile(TS) Latvia, Du UAE, Dustin Sweden, Eagle Mobile Albania, EE UK, Elisa Estonia, Elisa Finland, Elgiganten Denmark, Elgiganten Sweden, Elkjöb Norway, EMT (TS) Estonia, ERC Ukraine, Etisalat UAE, EuroRtvAGD Poland, Expert Denmark, Gigantii Finland, Go Malta, H3G Austria, H3G Denmark, H3G Italy, H3G Ireland, H3G Sweden, HT Eronet Bosnia & Herzegovina, Ingram Micro Germany, Ingram Micro Poland, Ingram Micro Mobility UK, Interdiscount Switzerland, Irange Poland, Komplett Norway, Komputronik Poland, Komsa Poland, KPN Belgium, KPN Netherlands, Lefdal Norway, LICK France, Life Belarus, LuxGSM Luxembourg, MediaExpert Poland, Media Markt Austria, Media Markt Poland, Media Markt Swizerland, Melita Malta, Meteor Ireland, Mobilcom Debitel Germany, Mobilezone Switzerland, Mobilochka Ukraine, Mobily KSA, MSH Belgium, MSH Germany, M-Tel Montenegro, M-Tel Bosnia & Herzegovina, MTI Ukraine, MTN Cyprus, MTN RSA, MTN South Africa, MTSBelarus, MTS Russia, Nawras Oman, Neonet Poland, Netcom Norway, Netcom shops Norway, Netshop Norway, (Telefónica) O2 Czech, (Telefónica) O2 Germany, (Telefónica) O2 Ireland, (Telefónica) O2 UK, Omantel Oman, Omnitel Lithuania, One Macedonia, One2Cel Norway, Ooredoo Qatar, Orange France, Orange Moldova, Orange Poland, Orange Romania, Orange Slovakia, Orange Spain, Orange Switzerland, Orange Parteners Israel, Otto Germany, Partner Communications Israel, Pelephone Israel, Perimeter Cyprus, PhoneHouse Germany, PhoneHouse Netherlands, PhoneHouse Sweden, Phones4U UK, Play Poland, Plus Communication Albania, Plus Poland, Polkomtel Poland, Proximus Belgium, Saturn Austria, Saturn Poland, Selfridges UK, SFR France, Siba Norway, SiMobil Slovenia, Space World Norway, STC KSA, Sunrise Switzerland, Svyaznoy Russia, Sveris Poland, Swisscom Switzerland, TDC Denmark, Telcom RSA, Tele2 Croatia, Tele 2 Estonia, Tele2 Latvia, Tele2 Lithuania, Tele2 Norway, Tele2 Sweden, Telia Denmark, Telia Sweden, Telekom Slovenija, Telenet Belgium, Telenor Denmark, Telenor Norway, Telenor Sweden, Telenor Hungary, Telenor Serbia, Telenorbutikken Norway, Telering Norway, Telkom Serbia, Tesco UK, Three UK, TIMItaly, TMD Germany, T-Mobile Austria, T-Mobile Croatia, T-Mobile Czech Republic, T-Mobile Germany, T-Mobile Hungary, T-Mobile Macedonia, T-Mobile Montenegro, T-Mobile Netherlands, T-Mobile Poland, T-Mobile Slovakia, Turkcell Turkey, Tus Mobil Slovenia, Velcom (TAG) Belarus, Ventelo Norway, VIP Operator Macedonia, VIP Mobile Serbia, Vipnet Croatia, Virgin Mobile France, Viva Bahrain, Viva Kuwait, Vivacom Bulgaria, Vodacom RSA, Vodacom South Africa, Vodafone Albania, Vodafone Czech Republic, Vodafone Egypt, Vodafone Germany, Vodafone Greece, Vodafone Hungary, Vodafone Ireland, Vodafone Italy, Vodafone Malta, Vodafone Netherlands, Vodafone Quatar, Vodafone Romania, Vodafone Spain, Vodafone Turkey, Vodafone UK, Wataniya Kuwait, Wind Cyprus, Wind Greece, Wind Italy, Yoigo Spain, Yug Contract Ukraine, Zain Bahrain, Zain KSA, Zain Kuwait.

Asia-Pacific: 2degrees New Zealand, 3 Hong Kong, Celcom Malaysia, China Mobile Hong Kong Ltd, Chunghwa Telecom Taiwan, CSL Ltd Hong Kong, CTM Macau, DiGi Malaysia, dtac Thailand, Far Eastone Taiwan, Indosat Indonesia, M1 Singapore, Maxis Malaysia, Mobifone Vietnam, Optus Australia, PCCW Ltd Hong Kong, SingTel Singapore, Smartone Mobile Communications Ltd Hong Kong, StarHub Singapore, Taiwan Mobile, Telecom New Zealand, Telkomsel Indonesia, Telstra Australia, U Mobile Malaysia, Vibo Taiwan, Vodafone Australia, Vodafone New Zealand, XL Indonesia

China: China Mobile, China Unicom, China Telecom 
North America: All major wireless carriers and retailers including Amazon, Appalachian Wireless, AT&T, Best Buy, Bluegrass Cellular, Car Toys, Chat Mobility, Cincinnati Bell Wireless, Costco, Military Exchange, Net10 Wireless, Pioneer Cellular, RadioShack, Sprint, T-Mobile, Verizon Wireless and Walmart in the United States, and Airtime, Bell, Rogers, Sasktel, and TELUS in Canada

HTC MALAYSIA ANNOUNCES 2014 PRICING REVISION ON SMARTPHONES

MALAYSIA – 14 February, 2014 – HTC Malaysia is proud to announce a price revision on our line of smartphones in line with our beliefs of giving users the best of HTC innovation at affordable prices. This pricing revision will take effect starting from tomorrow, 15 February 2014.

Kindly find the details of the pricing revision below:

Model	RRP	Colours
HTC Butterfly s	RM2,099	Glamour White, Metallic Grey, Fervor Red
HTC One 32GB	RM1,999	Glacial Silver, Stealth Black, Glamour Red
	RM2,199	Gold
HTC One mini	RM1,499	Glacial Silver, Stealth Black
HTC One max	RM2,399	Glacial Silver, Stealth Black
HTC Desire 601	RM1,099	Black, Red, White
HTC Desire 500	RM859	Glacier Blue, Passion Red
HTC Desire 300	RM699	Black, White
HTC Desire 200	RM449	Polar White, Stealth Black

Through this new pricing, HTC wishes everyone a great 2014 ahead and look forward for a better access to our range of devices, greater innovation and reliable service from us. 

HTC ONE RECEIVES GOLDEN MAKEOVER FOR THE FESTIVE SEASON

The world’s best smartphone, now in Gold arrives in Malaysia

MALAYSIA, January 28, 2014 — HTC, a global leader in mobile innovation and design, today unveiled its award-winning HTC One flagship model in a sophisticated new colour. Available in Malaysia from January 28, 2014 onwards and building on the existing colour portfolio of Silver, Black and Red, the new HTC One in Gold packs the power and acclaimed features of this premium model into a brushed body with black accents that oozes luxury and style.

 “We are humbled to have won multiple awards for the HTC One phone as the ‘Best Smartphone of 2013’, building on the all metal design from the recent success of the HTC One phone. Today, we are excited to bring the HTC One in Gold to our consumers,” Jack Yang, President of HTC South Asia commented.

The HTC One has won international recognition for its stunning design. With its striking brushed finish and metal unibody design, the latest shade makes gold the glamorous colour of the festive season and a must-have for starting 2014 in style.

This latest addition to the family comes with all of the features of the HTC One, including HTC BlinkFeed™, HTC BoomSound™ and HTC Zoe™.

Availability
The HTC One gold is now available at Maxis and DiGi and will soon be available across open channels by the end of February.

Pricing
The recommended retail price of the HTC One gold is RM2,199. Kindly check with mobile operators on their different rate plan offers.

HTC MALAYSIA ANNOUNCES LOCAL BLINKFEED PROVIDERS

Local HTC BlinkFeed channels to provide up-to-date local Malaysian news to users

MALAYSIA – 24 January, 2014 – HTC BlinkFeed, one of the highlighted features in the award-winning HTC One and other HTC smartphones that feature the Sense 5.0 and onwards, is featuring local providers for the latest up-to-date Malaysian news for their users. Currently with 8 local BlinkFeed providers, HTC Malaysia is looking at expanding their local providers to cater to the growing BlinkFeed
users throughout the nation.

“The HTC BlinkFeed is one of our greatest innovations in HTC smartphone history. Users are empowered to the latest news, updates and feeds with a simple tap on their home screen. The growing amount of providers is a testament to the success of the HTC BlinkFeed and we are expecting to see more local providers to jump on board in due time,” said Mr. S.K Wong, Country Manager of HTC Malaysia.

Details of the current local providers are as of below: 

Publication	Titles
The Star Online	Featured Headlines, Business, Lifestyle, Sports, Technology, Travel
Free Malaysia Today	Featured Alternative Headlines
The Edge	Business
FZ.com	Featured Alternative Headlines
Urban Health	Lifestyle
Digital News Asia	Technology
PC.Com	Technology
Stuff Malaysia	Technology

How-to enable local providers on HTC BlinkFeed

In order to enjoy the latest feeds from local providers, HTC BlinkFeed users will only be required to select ‘Topics and Services’ from the dropdown menu on HTC BlinkFeed and select the available local providers in Featured Headlines to add to HTC BlinkFeed. Users will then be able to view and read the latest news from these local providers upon the next refresh. 

HTC INTRODUCES NEW MID-RANGE DESIRE 601 DUAL SIM

New HTC BoomBass™ supercharges BoomSound™ for the ultimate HTC One® audio experience

MALAYSIA, 30 December, 2013 - HTC, a global leader in mobile innovation and design, today announced the addition of the HTC Desire 601 dual sim to its popular smartphone family, enabling consumers to enjoy a premium experience at any price point. Changing the face of the mid-range, the HTC Desire 601 dual sim introduces fast 3G speeds and innovative features from the flagship One family, including HTC Zoe™ with Video Highlights and HTC BoomSound.

 “HTC has always pushed the envelope and challenged the mobile industry to develop innovations that change the way people use their mobile devices. With the HTC Desire 601 dual sim, we’re changing the way people perceive the mid-range and entry-level market, and setting the bar even higher by providing premium devices and capabilities at a competitive price point,” said Jack Yang, President of HTC South Asia.

Dual SIM for an active lifestyle
For people with non-stop lives and multiple phone contracts, the HTC Desire 601 dual sim supports two active phone lines at the same time. Seamlessly combine data plans and packages and let the new dual sim range combine your personal and business lines together effortlessly.

A powerful value smartphone for everyone
The HTC Desire 601 dual sim comes complete with many of the features that have led the HTC One to be crowned the best phone in the world. Built-in with HTC BlinkFeed, HTC Zoe with Video Highlights and HTC BoomSound, the HTC Desire 601 dual sim will be the most advanced mid-range smartphone available on the market today.

The rear-facing 5MP camera captures HTC Zoes, bringing images to life in three-second videos. The simple editing capabilities of HTC Zoe support advanced features such as Sequence Shot, Always Smile and Object Removal, making it easy to achieve incredible results with minimal effort. Video Highlights also takes the camera experience to the next level by creating allowing users to create and watch highlight reels on the HTC Desire’s 601 dual sim’s 4.5" qHD screen.

Accompanied by a range of pre-set themes for a more personal memory, these stunning 30-second video montages are easy to produce and instantly sharable.

Superfast streaming, sharing and browsing
The HTC Desire 601 dual sim combines a Quad-core, 1.2GHz processor for snappy connectivity to enable superfast HD video and music streaming with no compromise on quality. Changing the way you experience media on the go, dual, front-facing HTC BoomSound speakers, alongside with the large screen, creates a completely immersive audiovisual experience for users. Boomsound also richer, sharper tones, and the raw power of the speakers lets you take the “big screen, big sound” home entertainment experience with you, wherever you go.

Availability
HTC Desire 601 dual sim will be available in black and white starting mid December 2013 at HTC authorised retail stores.

Pricing 
Recommended retail price:  HTC Desire 601 dual sim (RM 1,099). For more information, visit www.htc.com.

THE HTC ONE GETS SUPERSIZED WITH THE HTC ONE MAX

World’s best smartphone now in 5.9” with new and improved HTC Sense 5.5 ® experience

Malaysia, 21 November, 2013 — HTC, a global leader in mobile innovation and design, today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level while acclaimed features including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, combined with the new HTC Sense 5.5, which are all enhanced to continue to deliver the best overall smartphone experience, now on a larger screen.

“The addition of the HTC One max means that we now have an HTC One phone for everyone. The family has been built on quality and game-changing innovations and the HTC One max is certainly no exception,” said Peter Chou, CEO of HTC Corporation. “The upgrade to HTC Sense 5.5 will provide our most amazing mobile experience yet, with the HTC One max delivering the size and power required to do everything you want, and more, without compromise.”

Big and powerful
The HTC One max’s 5.9” full HD1080p display is perfect for enjoying photos, videos and movies on the go. Smooth and efficient performance comes courtesy of a quad-core Qualcomm® Snapdragon™ 600 processor featuring a quad-core 1.7 GHz CPU enabling jaw-dropping performance, ultra vivid videos and booming sound. Whether you’re watching videos in stunning HD, playing games or checking out what’s hot online, the HTC One max sounds amazing, looks sharp and keeps working when you need it.

The 16GB or 32GB onboard memory can be expanded thanks to a microSD™ card slot, with a massive 50GB of additional free Google Drive online storage being offered exclusively to HTC One max owners .

The large 3300mAh embedded battery means that this level of performance will last and last. Even the most intensive users will find the HTC One max is up to the challenge thanks to the optional HTC Power Flip Case, a stylish 1200mAh battery expansion for your HTC One max which offers both protection and extra juice when you need it most.

Maximum convenience at your fingertips
The average person checks their phone multiple times a day, so the HTC One max welcomes a new era of convenience and advanced functionality thanks to a built-in Fingerprint Scan feature. Located on the back of the device, the fingerprint scanner allows users to lock or unlock the screen and quickly launch up to three favourite applications by assigning an individual finger to each.

More content than ever before
The HTC One max’s Sense 5.5 upgrade comes with a more social, personalised HTC BlinkFeed that can be further refined by customisable topic categories and new integration with premium content providers including Instagram and Google+. Up to 120 articles can also be downloaded for offline viewing, making BlinkFeed even better for snacking on information wherever and whenever you are.

Ultimate imaging
Featuring HTC’s UltraPixel camera technology, HTC Zoe mode, that brings your photos to life, and a 2.1MP front-facing camera, the HTC One max will capture stunning photos and full HD 1080p videos whether you’re the photographer, the subject or both. Dual Capture means you can now snap memorable moments and your reaction to them in one extraordinary photo or video by simultaneously shooting with the front and rear cameras.

Improved imaging is also introduced through Video Highlights, which combines your photos and videos to create a mini movie complete with the soundtrack and visual theme of your choice. And with the HTC One max, your Video Highlights can now be any length you want .

Design at its Best
Available in Glacial Silver now, and Stealth Black in late December, the HTC One max shares the same premium design credentials as the rest of the HTC One family, providing an all-round exceptional experience.

Global Availability
The HTC One max will available in Malaysia at all HTC retailers and selected mobile operators at RM2,499 from next week onwards.

HTC MALAYSIA ANNOUNCES PRICING REVISION ON SMARTPHONES

MALAYSIA – 25 October, 2013 – In line with our beliefs of providing the best devices on even better prices, HTC is proud to announce our pricing revision on certain models in our line of smartphones.

Details of the pricing revision are as of below:

Model	RRP	Colours
HTC Butterfly	RM1,899	Fervour Red, Stealth Black, Glamour White
HTC One 32GB	RM2,199	Glacial Silver, Stealth Black, Glamour Red
HTC Desire 600	RM1,199	Polar White, Stealth Black
HTC Butterfly s	RM2,299	Glamour White, Metallic Grey, Fervor Red
HTC Desire 200	RM499	Polar White, Stealth Black
HTC One mini	RM1,699	Glacial Silver, Stealth Black

Through this new pricing, HTC is hoping to be able to provide our consumers better access to our range of devices, especially in the upcoming festive season.

THE HTC ONE GOES COMPACT WITH THE LAUNCH OF THE HTC ONE MINI

HTC’s ultimate 4.3” smartphone complete with HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™ 

Malaysia, October 30, 2013 — HTC, a global leader in mobile innovation and design, today announced the HTC One mini, a compact version of the award winning HTC One, which has redefined the smartphone experience with revolutionary technologies including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™.

Available in 181 countries and across more than 583 networks worldwide, the HTC One has proven to be an unprecedented success across the globe, receiving multiple industry accolades since launch and increasing the company’s brand awareness with young consumers to an all-time high of 87% . The number of consumers intending to own an HTC in the next six months has also doubled as a result  with the HTC One being recommended by 94% of owners .

Answering the call of consumers who want the best in mobile technology in a body that slips easily into a pocket, the HTC One mini heralds an exciting period for the company, as it builds on its platform of innovation leader. Distilling the iconic design of the HTC One, this new addition to the family combines a 4.3” display and powerful dual-core 1.4 GHz processor. It also runs the latest version of Android with HTC Sense®, bringing HTC’s flagship mobile experience to style-seekers who demand premium looks and performance.

“We are proud to be behind the market’s leading smartphone and now, with the addition of the HTC One mini, the best smartphone family in the world.” said Peter Chou, CEO of HTC Corporation. “The HTC One mini embodies everything that makes the HTC One a success on a smaller but equally eye-catching scale.”

An object of desire
Sporting a sharp and vivid 4.3” High Definition 720p screen, the HTC One mini boasts HTC’s unrivalled design credentials. Available in Glacial Silver and Stealth Black, its striking aluminium unibody, slim profile and tapered edges both look incredible and feel great in the hand.

HTC BoomSound: mobile sound changed forever
The HTC One revolutionised the smartphone audio experience with HTC BoomSound’s dual frontal stereo speakers. Powered by dedicated amplifiers to deliver less distortion and finer detail, the HTC One mini offers the same huge sound, delivering the raw power that will put you and your friends at the heart of the action, whether listening to music, watching videos or playing games. Beats Audio™ integration takes immersive audio to the next level, guaranteeing the best listening experience available on a mobile phone.

HTC BlinkFeed: Your favourite content all on one screen
The HTC One mini puts your favourite content at the centre of your mobile world. Transforming the home screen into a single live stream of relevant information, HTC BlinkFeed delivers social updates, news updates and photos directly to the place you need them most.  Aggregating the freshest content, with more than 10,000 feeds served up daily from the most relevant and interesting sources, all the information you need is available at a glance, without the need to jump between multiple applications and websites.

HTC UltraPixel Camera with HTC Zoe and Video Highlights
Never miss a moment with HTC’s revolutionary camera experience powered by the stunning UltraPixel Camera and featuring HTC Zoe. Capturing 300 per cent more light than traditional smartphone camera sensors, HTC’s UltraPixel camera captures photos in incredible detail and enhanced dynamic range, even in low light. HTC Zoe also brings special moments to life in three-second videos, enabling a range of advanced editing capabilities and creative flexibility.

With the ability to take awe-inspiring images and amazing self-portraits on the 1.6MP front-facing camera, you won’t want to keep them to yourself. Watch your photos come to life in a living, breathing gallery and share special events with visually stunning 30-second shows, created automatically by Video Highlights – no professional editing software or skill required. Simply select your own soundtrack from one of the pre-loaded themes or from your personal music library, before sharing your videos online for everyone to enjoy.

Pricing and Availability
The HTC One mini comes in Glacial Silver and Stealth Black at RM1,699 at all HTC retailers starting from now.

Gartner Says Worldwide PC, Tablet and Mobile Phone Shipments to Grow 4.5 Percent in 2013 as Lower-Priced Devices Drive Growth

PC Shipments to Decline 8.4 Percent in 2013, While Tablet Shipments Increase 53.4 Percent

Kuala Lumpur, 23 October 2013 — Worldwide combined shipments of devices (PCs, tablets and mobile phones) are projected to reach 2.32 billion units in 2013, a 4.5 percent increase from 2012, according to Gartner, Inc. The market is being driven by a shift to lower-priced devices in nearly all device categories.

Worldwide shipments of traditional PCs (desk-based and notebook) are forecast to total 303 million units in 2013, an 11.2 percent decline from 2012, and the PC market, including ultramobiles, is forecast to decline 8.4 percent in 2013 (see Table 1). Mobile phone shipments are projected to grow 3.7 percent, with volume of more than 1.8 billion units.

Tablet shipments are expected to grow 53.4 percent this year, with shipments reaching 184 million units. Premium tablets are faced with continued price decline in the 7-inch form factor as a larger number of consumers prefer smaller form factors when it comes to content consumption. A recent consumer study that Gartner conducted in Brazil, China, France, Germany, Italy, the U.K., the U.S. and Japan confirmed Gartner's long-standing assumption that smaller is better when it comes to consumer tablets. The survey showed that the average screen sizes of the tablets in use across the countries ranged from 8.3 inches to 9.5 inches. Forty-seven percent of the 21,500 consumers surveyed owned a tablet that was 8 inches or less.

As the third-quarter earnings season comes to an end, it is clear that our caution for 2013 was well placed as vendors are transitioning their portfolios to the new Intel processors Bay Trail and Haswell, as well as rolling out products that are based on the Windows 8.1 release.

"While consumers will be bombarded with ads for the new ultramobile devices, we expect their attention to be grabbed but not necessarily their money," said Carolina Milanesi, research vice president at Gartner. "Continuing on the trend we saw last year, we expect this holiday season to be all about smaller tablets as even the long-term holiday favorite — the smartphone — loses its appeal.

Table 1

Worldwide Device Shipments by Segment (Thousands of Units)

Device Type	2012	2013	2014
PC (Desk-Based and Notebook)	341,273	303,100	281,568
Ultramobile	9,787	18,598	39,896
Tablet	120,203	184,431	263,229
Mobile Phone	1,746,177	1,810,304	1,905,030
Total	2,217,440	2,316,433	2,489,723

Source: Gartner (October 2013)

"Although the preference is for dedicated devices, we see the opportunity for hybrid ultramobile to marry the functionality of a PC and the form factor of the tablet. Users that have to balance work and play will find that the advantage of buying and carrying one device outweighs the compromise in the full experience that single devices can deliver," said Ranjit Atwal, research director at Gartner. "Users who are not limited by their disposable income will likely have a basic tablet as a companion device to the their ultramobile on which most of their consumption activities will take place."

The mobile phone market will continue to experience steady growth, but the opportunity for high average selling price (ASP) smartphones is now ending. Growth is expected to come from mid-tier smartphones in mature markets and low-end Android smartphones in emerging markets.

Microsoft's acquisition of Nokia doesn't have a major impact on the forecast, because Gartner already assumed that Nokia would have accounted for the vast majority of Windows Phone share throughout the forecast, with only minimal volume coming from other OEMs, such as HTC or Samsung.

"Windows Phone challenges in the smartphone market remain the same, with the need to bring on board more developers and enrich the ecosystem, as well as turning the Windows Phone brand into a cool smartphone brand. While there are clear benefits to the acquisition, such as channel strength, carrier relationship and emerging-market knowledge, the brand and ecosystem do not directly benefit from it," said Ms. Milanesi.

The end of Windows XP support in 2014 isn't expected to impact device sales, as Gartner says 90 percent of large enterprises have either migrated or are migrating to Windows 7 or Windows 8.

Android will remain the leading device operating system (OS), as it is on pace to account for 38 percent of shipments in 2013 (see Table 2). The Windows OS is projected to decline 4.3 percent in 2013 as a result of the decline in traditional PC sales, but will return to growth in 2014 with device OS shipments increasing 9.7 percent.

Table 2

Worldwide Device Shipments by Operating System (Thousands of Units)

Operating System	2012	2013	2014
Android	505,509	879,910	1,115,289
Windows	346,468	331,559	363,803
iOS/MacOS	212,875	271,949	338,106
RIM	34,584	23,103	19,297
Others	1,118,004	809,912	653,228
Total	2,217,440	2,316,433	2,489,723

Source: Gartner (October 2013)

Top technology providers see wearable devices as an important market opportunity; however, Gartner expects that wearable devices will primarily remain a companion to mobile phones. Less than 1 percent of consumers will actually replace their mobile phones with a combination of a wearable device and a tablet by 2017.

"For wearables to be successful, they need to add to the user experience by complementing and enhancing what other devices already offer. They also need to be stylish yet practical, and most of all hit the right price," said Ms. Milanesi. "In the short term, we expect consumers to look at wearables as nice to have rather than a "must have," leaving smartphones to play the role of our faithful companion throughout the day."