InMobi launches InMobi Ad Tracker

A free, next-generation, UDID independent, conversion tracking platform for advertisers

Singapore, 3 May 2012: InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs or any device based ID, and is completely free to integrate and use. This combination provides the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.

“Advertisers in Asia now have a new tool to help them build more effective campaigns. InMobi Ad Tracker is a UDID free solution that is independent from the InMobi Ad Network and tracks conversions across all mobile ad networks,” said Phalgun Raju, Regional Regional Director and General Manager for Southeast Asia, Hong Kong and Taiwan at InMobi. “InMobi Ad Tracker gives marketing managers and advertisers real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time. This makes their mobile advertising work harder and maximizies ROI.”

InMobi Ad Tracker benefits include:

• Network agnostic and works across all mobile ad networks
• Tracks multiple conversion types across mobile web and app inventory
• Combines multiple tracking technologies to ensure no dependencies on UDID and any form of device ID
• Single login to access conversion data across all mobile ad networks
• Real time dashboard view of all conversion events
• Ability to define bespoke goals, for example, downloads, registrations, payments etc.
• Conversion data can be passed back to the originating mobile ad networks to enable real-time optimisation
• Easy SDK integration for iOS and Android Apps and JavaScript integration for mobile web campaigns
• Completely free to integrate and use

Raju concludes: “This highly scalable and accurate solution offers marketers and advertisers unprecedented visibility of the performance of their ads. The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe.”

For further information on InMobi Ad Tracker, please contact the team direct AdTracker@InMobi.com, visit http://www.inmobi.com/AdTracker

Mobile overtakes TV as media consumption device globally: InMobi

Singapore, February 29, 2012: InMobi, the largest independent mobile ad network, has announced the results of its comprehensive global Mobile Media Consumption Q4 2011 Survey. Unveiled at the Mobile World Congress in Barcelona, the survey finds that mobile web users across the globe now spend more time on their mobile devices than on television and recognizes the increasing impact of mobile advertising on consumer purchase behaviour.

Presenting the survey findings at the World Mobile Congress, Naveen Tewari, CEO, InMobi said, “Mobile devices are redefining the media landscape across the world. As we move into 2012, we will continue to see these trends rapidly accelerate as consumers rely ever more heavily on their mobile device. While the opportunities to exploit mobile media remain strong, the stakeholders across the industry will be confronted with ongoing questions and challenges which need to be addressed in order to meet the growing expectations of the customer.”

Some of the most notable global findings from the InMobi Mobile Media Consumption Survey are:

Media Trends
 Mobile has surpassed TV in terms of time spent
- On any given day, mobile web users spend 27% of their media time on mobile, compared to 22% on TV.
 Availability, ease of use, and privacy are the top three driving factors to be on mobile
 Social media, entertainment, and search are the top three mobile media activities among mobile web users. This popularity will continue to grow in the next 12 months

Mobile Advertising and Commerce Trends
 66% of mobile users are just as comfortable with mobile advertising as they are with TV or online advertising
 Over half (53%) of mobile users having conducted mCommerce activities (e.g. purchased via their mobile) on their devices
- Three quarters (76%) are planning to conduct mCommerce activities within the next year
 Advertising on mobile devices has led to mobile gaining tremendous popularity as a viable shopping channel, with
- 42% of respondents indicating that mobile ads have introduced them to something new
- 23% of respondents indicating that mobile ads saves time and money
- 14% of respondents indicating that mobile ads have influenced them to buy via mobile

InMobi recruited respondents via its global mobile ad network between September and November, 2011, and used Decision Fuel’s and On Device Research’s mobile web platforms to collect a representative sample, including a full range of smartphone & feature phone users. The sample was weighted according to available mobile web demographics and included 20,000 mobile consumers in 18 markets across all continents.

160 million users pay smarter with InMobi and Opera

Singapore, February 28, 2012: InMobi SmartPay and Opera Software today announced their partnership to bring InMobi’s SmartPay mobile payment platform to Opera’s more than 160 million mobile browser users worldwide.

InMobi SmartPay will enable Opera users to pay seamlessly for digital goods in key markets around the globe, when they make purchases with some of the leading publishers that partner with InMobi. The two companies are committed to providing choice to consumers, mobile content developers and app developers, by building viable third-party monetization solutions in the mobile browsing and computing space.

InMobi SmartPay is a simple, smart, global solution for mobile payments and app monetization aimed at mobile-content publishers and app developers. Opera Mini is the world’s most popular mobile browser with users on most mobile platforms including iOS, Android, Symbian, BlackBerry and Java. Including other browsers for computers, TVs and connected devices, and Opera Mobile, the browser for high-end mobile devices, Opera has more than 250 million users all over the world.

“This partnership is key in helping us accelerate our ambitious expansion plans, by bringing our solution to mobile web publishers who can now monetize Opera’s mobile users easily,” said Piyush Shah, Vice President, InMobi SmartPay. “Working with global partners like Opera is a great way for us to expand our offering. Opera’s global focus made them the ideal partner for SmartPay.”

“For Opera Software, this is a great example of our commitment to providing our users with the best possible user experience on any device. SmartPay’s single point of integration, which provides access to a wide array of global payment solutions, fits perfectly with our goals,” said Mahi de Silva, EVP of Consumer Mobile, Opera Software. “Mobile payments will shape commerce for the next several years, and Opera and InMobi are at the forefront of this revolution, catering to millions of users worldwide.”

InMobi and detikcom partner to bring richer, more interactive and engaging mobile ad experiences to consumers on smart devices

InMobi to exclusively represent mobile advertising sales for detikcom mobile apps

Singapore – 22 February, 2012 – InMobi, the world’s largest independent mobile advertising network, has announced an exclusive mobile advertising partnership with Indonesia’s first and largest news portal detikcom. The two-year exclusive deal is geared towards bringing rich media mobile ads for the first time to detikcom’s rapidly growing mobile consumer base.

Detikcom is Indonesia’s foremost Internet destination with over 25 million page views per day. As well as more than 2.2 million users on smart devices. Indonesia’s growing mobile web user base has resulted in more and more digital content being accessed via mobile devices. The InMobi-detikcom partnership covers all traffic to detikcom’s iOS and Android applications for both smartphones and tablet devices.

“Detikcom is dedicated to bringing best of breed technology and services to our increasingly tech-savvy, on-the-go users. Carrying up-to-the-minute breaking news to more than 2.2 million consumers on smart devices alone, we wanted a mobile ad network with the global reach and local market experience to provide the best brand experiences to our growing mobile consumer base. InMobi’s rich media capabilities combined with evolving smartphone and tablet technologies will allow advertisers to realise truly engaging and easy to navigate mobile-optimized ad formats,” said Gerry Leo Nugroho, Group Head of Marketing Service at detikcom.

“We pride ourselves on staying ahead of the digital curve and are therefore delighted to be the first publishers to bring HTML5 mobile advertising to our consumers on such a large scale,” Gerry added.

“This is a significant milestone for InMobi and for our customers in Indonesia,” comments Phalgun Raju, Regional Director and General Manager - Southeast Asia, Hong Kong and Taiwan for InMobi. “Combining our extensive network with Indonesia’s number one digital destination gives our agencies and advertisers tremendous reach across key Indonesian markets and premium consumer segments. This partnership further reinforces InMobi’s leadership position in Indonesia and the region for local rich media advertising inventory and our reputation as a trusted partner for publishers in Southeast Asia.”

Recent InMobi research has shown that 82 percent of mobile web users in Indonesia are primarily or exclusively accessing the web via their mobile devices. In addition, more than half of mobile web users in Indonesia are comfortable with receiving mobile advertising and over two-thirds of these users have had their purchasing behavior influenced by it. “With a ready consumer base, the market is ripe for mobile innovation. We are excited to be able to bring our interactive rich media offerings to local consumers at such a scale,” Phalgun added.