InMobi launches InMobi Ad Tracker

A free, next-generation, UDID independent, conversion tracking platform for advertisers

Singapore, 3 May 2012: InMobi, the largest independent mobile advertising network, today announced the launch of its new mobile conversion tracking platform. Providing real-time analytics, this platform will allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks. The InMobi Ad Tracker is separate from the InMobi ad network, not reliant on UDIDs or any device based ID, and is completely free to integrate and use. This combination provides the only independent, scalable and cost-effective solution for managing mobile campaign performance in a rapidly growing market.

“Advertisers in Asia now have a new tool to help them build more effective campaigns. InMobi Ad Tracker is a UDID free solution that is independent from the InMobi Ad Network and tracks conversions across all mobile ad networks,” said Phalgun Raju, Regional Regional Director and General Manager for Southeast Asia, Hong Kong and Taiwan at InMobi. “InMobi Ad Tracker gives marketing managers and advertisers real time feedback on all conversions that they attribute, giving them accurate insights into their mobile campaign results and allowing them to optimise campaigns in real time. This makes their mobile advertising work harder and maximizies ROI.”

InMobi Ad Tracker benefits include:

• Network agnostic and works across all mobile ad networks
• Tracks multiple conversion types across mobile web and app inventory
• Combines multiple tracking technologies to ensure no dependencies on UDID and any form of device ID
• Single login to access conversion data across all mobile ad networks
• Real time dashboard view of all conversion events
• Ability to define bespoke goals, for example, downloads, registrations, payments etc.
• Conversion data can be passed back to the originating mobile ad networks to enable real-time optimisation
• Easy SDK integration for iOS and Android Apps and JavaScript integration for mobile web campaigns
• Completely free to integrate and use

Raju concludes: “This highly scalable and accurate solution offers marketers and advertisers unprecedented visibility of the performance of their ads. The Ad Tracker solution is cloud based, allowing it unparalleled scalability for inventory across the globe.”

For further information on InMobi Ad Tracker, please contact the team direct AdTracker@InMobi.com, visit http://www.inmobi.com/AdTracker