U MOBILE BRINGS THE LATEST IN TECHNOLOGY TO MSN.COM.MY READERS THROUGH BRANDED CONTENT PARTNERSHIP IN NEW MSN TECH CHANNEL

14 November 2011, Kuala Lumpur - Catcha Digital and U Mobile entered into a branded content partnership agreement on the new MSN Malaysia Tech (“MSN Tech”) channel (MSN.com.my/Tech), making U Mobile the first brand to connect with MSN Tech fast-growing reader base.

Damon Rielly, General Manager of Catcha Digital said, “We are happy to have U Mobile as a sponsor of our newly launched MSN Tech channel which is the go-to source for all things gadgets, games and technology. Since its introduction, MSN Tech was visited by more than 260,000 unique users consuming close to 2 million pageviews. As a partner, U Mobile gets to leverage on this traffic in an ideal contextual environment where MSN readers have elevated interests in all things tech.”

According to a Global Web Index study, the top two purchases of MSN and Windows Live users are mobile phones and broadband plans. In addition, they are more likely to research before they buy.

Dr. Kaizad Heerhee, Chief Executive Officer of U Mobile said, “As the nation’s most dynamic and innovative telco service provider, we are always looking for big ideas to help connect our brand with consumers. U Mobile is currently offering the fastest mobile broadband service with blazing speed of up to 42Mbps which translates to great video and audio streaming experiences. By working with Catcha Digital and Microsoft Advertising, we are able to further enhance our customer outreach via MSN Tech’s high readership.”

MSN Tech was launched in September this year and has quickly grown to be the second highest traffic channel on MSN.com.my, just behind the news channel. While traffic numbers surpassed expectations, Damon explained that it is not surprising as tech is what MSN readers are passionate about. “We listen to our readers and launch channels according to market demand. There are more channel launches planned from now till the next year. What’s coming list includes automotive, wedding, Korean entertainment, men’s interest and the list goes on which makes 2012 very exciting for us,” he said.

Catcha Digital is the strategic partner of Microsoft Advertising in Malaysia, covering both MSN Malaysia (MSN.com.my) and Windows Live, and exclusive advertising partner for Lowyat.net.

iProperty.com and MSN will now offer Malaysians more on the latest hot property

Keep track of what’s happening in property with MSN

Kuala Lumpur, Malaysia - 3rd June, 2008 – MSN has joined forces with iProperty.com (http://www.iproperty.com/), Asia’s leading network of online property portals and operator of Malaysia’s No. 1 property website iProperty.com Malaysia (http://www.iproperty.com.my/), to develop exclusive and dedicated property channels on MSN Malaysia and MSN Singapore.

The 7.4 million strong MSN and Windows Live community in Malaysia will now be able to see all the properties on iProperty.com Malaysia (www.iproperty.com.my)’s website through MSN Property, in real time. Combining MSN’s broad reach with the high volume of targeted traffic generated by the iProperty.com network, the channels will also provide real estate advertisers with the most effective real estate internet advertising solution in Malaysia and Singapore.

Rick Mulia, Executive Producer of MSN Asia feels “there is great value in this partnership with iProperty.com as it will significantly enhance our offering in the online real estate space which is one of the fastest growing segments in these markets. This represents a great stride in MSN’s strategy to provide the best content to millions of people who want to know what’s going on.”

Patrick Grove, Executive Chairman of the iProperty.com Group said, “We are delighted that MSN has selected iProperty.com to become the exclusive content provider to the MSN Property Channels in the key Asian markets of Malaysia and Singapore. This is a strong testament to iProperty.com’s leading position in Asia, as well as our product and capabilities. Integrating our content with MSN means millions of users will benefit from iProperty.com services and content.”

The partnership will leverage the growing trend of people using the internet as the favourite medium hunt and purchase property, as concluded by the iProperty.com Group’s Asia Property Trends Survey, which was released in February 2008.

51% of the 2,066 survey respondents in Asia said that the Internet is the first medium they turn to when embarking on their property search; compared to 23% and 10% who indicated newspaper classifieds and property agents respectively.

When asked why the Internet is their preferred medium for conducting their property hunt, respondents ranked the following reasons in descending order: Speed and convenience (81%), 24x7 availability (70%), ability to view properties through photos (62%), better way to get updated on the latest properties for sale (53%) and better selection (43%).

iProperty.com’s network of property websites get over 750,000 unique visitors per month who view property listings provided by over 4,000 agents and 100 developers across Asia. In Malaysia, it is the No. 1 property website and has over 35,000 quality property listings. The country’s top property developers, including 8 of the top 10 developers, use the portal as a marketing platform.

Overall, MSN attracts more than 465 million unique users worldwide every month. With localised versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide. Last year, MSN partnered with Control Room to stream Live Earth, the largest online entertainment event in history with over 62 million streams worldwide.

Please visit http://msn.iproperty.com.my/ to find out more about MSN Property.